Thrill One Sports &
Entertainment and Monster Energy Drink are thrilled to announce an
expansive new multi-year partnership that spans all Thrill One
properties, including Nitro Circus, Nitrocross, and Street League
Skateboarding (SLS).
LAS
VEGAS, July 18, 2024 /PRNewswire-PRWeb/
-- Global Leader in Action Sports and Iconic Energy Drink
Brand Unite Across Nitro Circus and Nitrocross after successful
Street League Skateboarding Partnership
"Our renewed and expanded partnership
reflects our dedication to supporting athletes and engaging fans at
every level, from local communities to the world stage." -
Mitch Covington, SVP of Sports
Marketing Monster Energy
Thrill One Sports &
Entertainment and Monster Energy Drink are thrilled to announce an
expansive new multi-year partnership that spans all Thrill One
properties, including Nitro Circus, Nitrocross, and Street League
Skateboarding (SLS). This collaboration will feature exclusive
energy drink sponsorship, innovative event experiences, and
wide-ranging branding opportunities, with a commitment to
grassroots engagement and community-building worldwide.
The global partnership will see Monster Energy as the exclusive
energy drink partner of Thrill One Sports & Entertainment.
Monster Energy will be prominently featured across all major
events, including Nitro Circus, Nitrocross, and SLS, beginning with
the next Nitro Circus event in late July
2024.
In addition to the SLS events previously announced, Monster
Energy will be deeply integrated into the Nitro Circus and
Nitrocross series. Multiple Monster Energy athletes, including top
drivers and riders, already compete in these high-adrenaline
events, further strengthening the synergy of the overall
partnership. Monster Energy will also play a significant role in
local team engagements, conducting prize-giveaways, sweepstakes,
and more, ensuring that both fans and athletes are at the heart of
this partnership.
"Monster Energy has been a cornerstone of the global action
sports community, and we are excited to expand our partnership
across all Thrill One properties," said Matt Cohn, CEO of Thrill One Sports &
Entertainment. "Together, we aim to deliver genuine, authentic
experiences globally and push the boundaries of what's possible in
action sports."
"Monster Energy's deep-rooted commitment to action sports on a
global scale aligns perfectly with Thrill One's vision and
international presence," said Mitch
Covington, SVP of Sports Marketing at Monster Energy. "Our
renewed and expanded partnership reflects our dedication to
supporting athletes and engaging fans at every level, from local
communities to the world stage. We are excited to continue to
amplify the energy and excitement of Nitro Circus, Nitrocross, and
SLS events worldwide."
The partnership will launch in full force at Nitro Circus'
upcoming Harley Davidson Homecoming Festival beginning July 26 in Milwaukee,
Wisconsin. The entire rider list for the event consists of
Monster Energy athletes, highlighting the brand's integral role
within Thrill One's ecosystem as the perfect event to mark the
beginning of a new era of collaboration. Fans can look forward to
enhanced live event experiences, original content, and numerous
activations that bring them even closer to their favorite sports
and athletes.
ABOUT MONSTER ENERGY
Based in Corona, California,
Monster Energy is the leading marketer of energy drinks and
alternative beverages. Refusing to acknowledge the traditional,
Monster Energy supports the scene and sport. Whether motocross,
off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or
the rock and roll lifestyle, Monster Energy is a brand that
believes in authenticity and the core of what its sports, athletes,
and musicians represent. More than a drink, it's the way of life
lived by athletes, sports, bands, believers, and fans. See more
about Monster Energy, including all of its drinks, at
http://www.monsterenergy.com.
ABOUT THRILL ONE SPORTS & ENTERTAINMENT
Thrill One Sports &
Entertainment is a next-generation content company that thrives at
the intersection of sports, entertainment, and lifestyle.
Established in 2020, Thrill One brings together the dynamic
resources of Nitro Circus, Nitrocross, Street League Skateboarding
(SLS), and Superjacket Productions. Dedicated to the creation of
awe-inspiring action sports events and original content, Thrill One
is powered by a roster of the most audacious athletes, exceptional
talent, and forward-thinking brands. Our mission is to deliver
heart-pounding experiences and captivating content to audiences
worldwide. Thrill One Sports &
Entertainment is proud to maintain one of the most substantial
aggregate social media followings in the world of sports and
lifestyle entertainment, with over 40 million dedicated followers
across our brand pages and channels. Visit thrillone.com for
additional information.
Media Contact
Kimberly Paige Dresser, Indie
Agency, Inc., (949) 300-5546, kim.dresser@indiepragency.com,
https://www.indiepragency.com
Ethos Group, Ethos Group, (314) 413-1763,
ThrillOne@ethosgroup.io, www.ethosgroup.io
Twitter
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SOURCE Monster Energy