TORONTO, July 22,
2024 /PRNewswire/ -- Tequity, a leading North
American M&A Advisory firm specializing in strategic global
Enterprise B2B SaaS, Cloud, and IT company transactions, acted as
the exclusive financial advisor to the Asher Group, a leading
provider of massively scalable communications for emergency
management agencies and cutting-edge human resources solutions, in
their acquisition by Valsoft. The acquisition of Asher Group marks
Valsoft Corporation's strategic entry into the Mass Notification
Software space in the GovTech market.
Asher focuses on the intersection of communication and computing
technology, most notably with their development of Hyper-Reach®
mass notification service. The Hyper-Reach platform enables public
safety and emergency management agencies throughout the US to
easily communicate with the public and others across multiple
diverse communications platforms at enormous scale. In addition to
Hyper-Reach, Asher provides mass notification to private
enterprises as well as telephone-based access to leading edge human
resource systems, including UKG Pro and UKG Ready.
"We are thrilled to join the Valsoft family of software
companies," said Samuel Asher,
President and Founder of Asher Group. "Their deep expertise in
developing and operating cloud-based software companies will help
us strengthen our offerings to customers, especially in the areas
of security and new capabilities that go beyond traditional
emergency alert services."
"Asher Group's exceptional track record of industry-leading
solutions and customer service aligns perfectly with Valsoft's
mission to invest in and grow companies with strong potential,"
explains Kent Howard, Operating
Partner at Valsoft Corporation. "We are committed to supporting
Asher Group in its next phase of growth, ensuring that their
tradition of excellence continues to flourish under our
stewardship."
"We are very thankful that we chose Tequity to handle the
selling of Asher Group. While they really stood out among the eight
firms we interviewed, the level of service that Anish and
Diane delivered throughout the process was outstanding. We
interviewed many firms, including some that were much bigger and
some that claimed they could do more for us, but Tequity convinced
us they were the right fit for us and I'm very happy that they did.
Because of a last minute "adverse event", we actually had to go
through the process twice, with two different buyers. And despite
the extra effort required on their part, we never felt as though
their efforts on our behalf were diminished in any way. Anish was
brilliant both in coaching us through the process and working with
buyers. I'd wholeheartedly endorse them to any tech company looking
to sell" shared Jim Veilleux, VP of
the Asher Group.
Sam Asher added "It became clear
as we worked together that Anish was the right advisor for the
job."
Tequity Advisors, a brokerage firm with a deep understanding of
the SaaS market, played a pivotal role in the swift closure of the
deal for Asher Group. Working with Valsoft's operating division,
Aspire Software, Asher Group will now have the opportunity to
further strengthen their presence in the market while ideally
placed to roll out significant product and service
improvements.
"We continue to see a strong interest in vertically focused,
cloud-based solutions providers across all buyer segments and we
are seeing a notable increase in market activity in 2024 as buyers
return after a quieter 2023," shared Diane
Horton, Co-Founder & Partner at Tequity on the current
climate in Tech M&A.
About Asher Group
Asher Group, founded in 1995,
combines IVR, SMS, web, mobile and a wide variety of other
technologies to deliver highly available and massively scalable
communication and human resources solutions. With almost 30 years
of experience and deep knowledge of telephony, software engineering
and cutting-edge technologies, Asher Group has developed hundreds
of custom solutions for clients as varied as Blue Cross, Frontier
Communications, the Small Business Administration and Hamilton County, OH. Most notably, Asher
Group's focus is their Hyper-Reach Emergency Notification
product hyper-reach.com and Human Resources
Solutions. www.ashergroup.com
About Valsoft Corporation 
Valsoft Corporation
acquires and develops vertical market software companies that
deliver mission-critical solutions. A key tenet of Valsoft's
philosophy is to invest in established businesses and foster an
entrepreneurial environment that shapes a company into a leader in
its respective industry. Unlike private equity and VC firms,
Valsoft does not have a predefined investment horizon and looks to
buy, hold, and create value through long-term partnerships with
existing management and customers. Learn
more: www.valsoftcorp.com
About Tequity Advisors
Tequity assists the founders of
Enterprise B2B SaaS, Cloud, and IT companies with business growth
and exit strategies. Our mission is simple: Achieve the best
outcome for our clients. With over 15 years of operating excellence
and decades of combined experience as executives, consultants, and
owners of software and technology companies, Tequity has
established a reputation as a trusted name in technology focused
M&A advisory. We help technology entrepreneurs to navigate the
complex landscape of M&A, ensuring they make informed decisions
that drive growth and maximize shareholder value. Our deep industry
knowledge and global relationships with strategic buyers delivers
optimal outcomes for our clients. See www.tequityadvisors.com
Media Contact
Diane
Horton, Co-Founder & Managing Partner
Tequity Advisors
380646@email4pr.com
416.993.1734
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SOURCE Tequity Advisors