The beloved kombucha brand partnered with five
musical artists to create its first music-inspired marketing
campaign
LOS
ANGELES, July 23, 2024 /PRNewswire/ -- GT's Living
Foods (GTLF), the pioneering leader in living foods and the maker
of the first and best-selling bottled kombucha available in the
U.S., proudly announces its Feel the Synergy marketing
campaign. This summer, GTLF blends music and its bestselling
SYNERGY® Raw Kombucha collection to create a transcendent
experience, inviting people to unlock an exclusive playlist,
discover emerging musicians, and win over one hundred music-themed
prizes.
Inspired by the harmony in both music and the small-batch,
handcrafted brewing of SYNERGY® Raw Kombucha, the campaign pairs
five distinct kombucha flavors with five emerging music artists.
Each of SYNERGY®'s 27 flavors deliver a unique tasting experience,
blending nine billion living probiotics, enzymes, and raw
ingredients. Just as each song brings its own rhythm, each flavor
embodies the essence of SYNERGY®—the world's most loved kombucha
brand.
The Feel the Synergy Featured Artists and
Flavors:
- NEIL
FRANCES (SYNERGY® Mystic Mango): The Los Angeles-based indie dance duo, known for
their viral hit "Music Sounds Better With You," debuts their
first-ever music video for the song "Dumb Love". The bright and
playful video is inspired by one of SYNERGY®'s best-selling
flavors, Mystic Mango, and is complemented by an exclusive "Day in
the Life" short film for fans.
- The Scarlet Opera (SYNERGY® Unity): Fusing the
grandeur of the theatre with the raw energy of rock and roll, The
Scarlet Oprea offers a liberating, passionate and colorful escape
for listeners. The Scarlet Oprea is the ideal partner for
SYNERGY®'s summer-edition Unity flavor, which represents the belief
that we're always better together, than apart. In partnership with
SYNERGY® Unity the band created a music video for their longtime
fan-favorite song, "Alive".
- Chelsea
Jordan (SYNERGY® Guava Goddess): Chelsea teamed up
with SYNERGY® Guava Goddess to create a sultry music video, as
inspired by the exotic flavor and Chelsea's own inner goddess, for
her debut R&B single, "The Good Parts". In addition, Chelsea
also filmed a behind-the-scenes video that fans can only find via
the campaign.
- Louis
Solywoda (SYNERGY® Island Bliss): Hailing from
Hawaii, Louis' uplifting and
peaceful music transports listeners to a holiday in paradise, just
like SYNERGY®'s popular tropical offering, Island Bliss. The pair
collaborated to bring Louis' first-ever music video to life for the
single, "All Starts with You".
- NoMBe (SYNERGY® Strawberry Serenity): Noah McBeth, better known by his stage
name NoMBe, is German-American recording artist,
multi-instrumentalist, composer and record producer. NoMBe's music
video for hit song, "Wait" is harmonious with the sweet, nostalgic
notes of SYNERGY®'s Strawberry Serenity.
In tandem with the exclusive music videos, each musician created
their own custom playlist as inspired by the campaign, available on
Spotify now.
"Music has the power to unite people and provide a
transformative experience; we believe SYNERGY® also provides people
a transformative experience," said Tim
Ngo, Senior Vice President of Marketing at GT's Living
Foods. "We're thrilled to blend the magic of music with our iconic
SYNERGY® flavors to give our fans a new and soulful transformative
moment with us."
The campaign is launching during an extremely digitalized period
for the music industry, where people can find artists through
numerous platforms, such as social media and various listening
channels. However, while the digital musical landscape provides
more opportunities for discovery, it also makes it harder for
emerging artists to stand out and achieve career milestones such as
music videos or live performances. The Feel the Synergy
campaign offers a unique platform for artists to reach new
audiences and gain visibility through its innovative blend of music
and kombucha.
"For an emerging artist like me, partnering with a brand that
values my work and wants to introduce me to their fans, it's game
changing," said NoMBe, Feel the Synergy artist partner.
"What makes this program special is that it was a real
collaboration. Creating my first music video with SYNERGY® felt
genuine to who I am as an artist, and because of that, I know my
fans will love it."
People can experience the Feel the Synergy campaign at
www.feelthesynergymusic.com now! To enjoy all of the exclusive
playlists, never-before-seen music videos, and enter for a chance
to win amazing prizes, including a year of free streaming,
top-of-the-line headphones, premium sound systems, or even the
grand prize— an unforgettable music festival experience – and
more, music fans just need to take an interactive quiz, via the
campaign website, to unlock their perfect Feel the Synergy
artist!
About GT's Living Foods:
Founded in 1995, GT's Living
Foods (GTLF) is a family-owned company known for its expertise and
innovation in hand-crafted, fully living, fermented foods. Nearly
thirty years ago, GTLF introduced the first bottled kombucha to
U.S. store shelves and continues to brew its products in small
batches in Los Angeles using
ancient fermentation methods.
Rich in nutrients and live probiotics that are scientifically
proven to enhance overall health, their lineup includes SYNERGY®
Raw Kombucha, the nation's top-selling kombucha, along with
favorites like CLASSIC Kombucha, ALIVE Mushroom Elixir, COCOYO
Yogurt, AGUA De KEFIR Cultured Hydration, and AURA Collagen
Tea.
Each year, consumers nationwide enjoy over 100 million bottles
of GTLF products, available at major retailers and natural food
stores including Whole Foods, Target, Kroger, Safeway/Albertsons,
Amazon, Erewhon, Trader Joe's, Sprouts and more. For further
information, visit www.gtslivingfoods.com and follow their brands
on social media @synergykombucha, @aliveelixirs, @tastecocoyo,
@drinkadk, and @drinkauratea.
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SOURCE GT's Living Foods