Swain Brings 25 Years of Transformative
Marketing Leadership to the Role
NEWTON,
Mass., July 23, 2024 /PRNewswire/ --
National Development, a leading vertically integrated
real estate investment, development, construction, and asset
management firm, announced today the expansion of its senior
leadership team with the appointment of Linda Swain as Vice President of Marketing and
Communications. Swain brings over 25 years of transformative
marketing leadership to her new role, having previously served in
senior leadership positions at Redgate and JLL. Swain's appointment
underscores National Development's dedication to enhancing its
market presence and delivering exceptional value to
stakeholders.
Swain will lead the creation and execution of all National
Development internal and external marketing and communications. She
will play a pivotal role in shaping and executing the marketing
strategy to drive leasing success across National Development's
property portfolio. Additionally, Swain will oversee all branding
initiatives for the firm's assets, including key elements such as
name, design, placemaking opportunities, and the creation and
deployment of messaging strategies.
Swain has been recognized with several industry awards
throughout her career including the Connect CRE Women of Influence
Award, five JLL Best of Marketing Campaigns, the prestigious JLL
DaVinci Award for Innovation, and Ten Women to Watch in Real
Estate. She has participated in multiple speaking opportunities
across the country with ULI, NAIOP, and AMA.
"It's an exciting time to join National Development, and I'm eager
to contribute to our strategic efforts," said Linda Swain. "As a long-time leader in New
England, National Development has consistently emphasized
collaboration, innovation, and community —values that align with my
strengths. I'm energized to continue to evolve National
Development's transformation throughout the region and beyond, and
I look forward to using my proven marketing expertise to drive
results."
"Linda's visionary approach to marketing and consistent track
record of strengthening brands solidifies her as an ideal addition
to National Development's leadership team," said Ted Tye, Managing Partner of National
Development. "We are confident that her expertise will play a
critical role in expanding our market presence."
National Development has developed and/or acquired over 35 million
square feet in over 45 communities throughout the region. Its
portfolio includes a wide range of mixed-use properties from
retail, hotel and residential to senior housing, industrial, life
science, and commercial office.
About National Development
National Development is a
vertically integrated real estate investment, development,
construction and asset management firm. Its mission is to turn
projects into communities by working collaboratively as long-term
partners, creating value for its investors and enhancing the
neighborhoods in which it builds. For over 40 years, National
Development has been one of the most active real estate investment
and development firms in New England. The firm has developed and/or
acquired over 35 million SF across a broad range of product types
and invests on behalf of its series of fully discretionary
funds. For more information, visit natdev.com
Media Contacts:
Susan
Elsbree, Benchmark Strategies
selsbree@benchmark-strategies.com
617-212-6817
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SOURCE National Development