MegaFood's transformation is designed to bring
to life its brand purpose – to harness the power of plants to
nurture the health of people and the planet.
MANCHESTER, N.H., July 23,
2024 /PRNewswire/ -- MegaFood, a Certified B
Corporation and 1% for the Planet Member that crafts supplements
made with real food, is proud to announce its new brand identity -
unveiling a modern and distinctive look while embracing its
plant-powered, planet-first heritage of more than 50 years. Since
1973, MegaFood has been using science to harness the power of
plants to create efficacious vitamins and supplements – including
the brand's leading Blood Builder® iron supplements, its Men's and
Women's One Daily multivitamins, and
its pre- and postnatal Baby & Me 2™ line. This brand
transformation brings to the forefront MegaFood's unique
positioning in the natural vitamins & supplements space –
creating plant-powered, planet-first products that nurture the
health of both people and the planet – and invites consumers to
find their support through the wide range of products that MegaFood
offers.
The transformation includes updates across the entire brand,
starting with a new modern packaging design that positions its
products to stand out and be easier to shop, on both physical and
digital shelves. MegaFood's website, social media presence, and
marketing campaigns are all updated to match the new look and feel,
creating a holistic experience that invites consumers to find
MegaFood products to support their unique health and wellness
journeys. MegaFood's first innovation introduced in the new look is
an Omega 3-6-9, a plant-powered, planet-first supplement made with
algae and organic Ahi-FlowerTM that is grown in the UK
using regenerative agricultural practices.
As part of the transformation, MegaFood also expanded and
strengthened its already rigorous Brand Standards to provide
greater transparency, guiding everything from product formulation,
sourcing, packaging and shipping, to how the brand operates, while
setting new benchmarks for what vitamin & supplement shoppers
should expect from their preferred brands and products:
- Credible: MegaFood champions the power of plants while relying
on the power of science through using research-backed and
clinically studied ingredients, to craft plant-based, efficacious
products that deliver the promised benefits.
- Clean: MegaFood increased the number of pesticides that all of
its products are tested for, from 125 to over 150. It also ensures
all products are free of the top 9 major allergens*. The brand is
NSF certified for Good Manufacturing Practices.
- Conscious: MegaFood has been a Certified B Corporation since
2018 and 1% For the Planet Member since January 2024, always striving to live up to its
promise of improving the health of people and the planet. In 2023,
the brand became the first Certified B Corp vitamin &
supplement brand in North America
to be Plastic Neutral Certified in partnership with RePurpose
Global. To date, MegaFood has funded the recovery of 400,000 lbs.
of nature-bound plastic waste while it works with urgency to reduce
plastic in its own products and manufacturing processes.
"Building on our rich history of creating efficacious,
plant-powered vitamins and supplements for more than 50 years, this
next chapter for MegaFood brings to life our new brand identity and
purpose: to harness the power of plants to nurture the health of
people and planet," says Andy
Dahlen, CEO of MegaFood. "We have an unwavering commitment
to quality using science-backed ingredients and rigorous internal
testing, such as testing for 150+ pesticides, to meet the purity
and potency standards we demand, and our consumers deserve, and as
our brand continues to innovate and evolve, so must our visual
identity. This transformation honors our deep heritage while
preparing for the next 50 years with a distinctive look focused on
our mission and purpose."
The brand's new look was created in partnership with
Portland, Maine, based design
agency, female-founded and independently owned Pulp+Wire that
specializes in CPG branding and packaging design, and its new
"Plant-Powered for the People" advertising campaign has been
created in partnership with Los Angeles,
California, based creative agency High Wide &
Handsome.
The brand's new visual identity is currently rolling out on
retail and digital shelves nationwide and on MegaFood.com. To learn
more, visit MegaFood.com or follow MegaFood on Instagram, Facebook,
or TikTok.
About MegaFood®
MegaFood, a Certified B Corporation and 1% for the Planet
Member, aspires to leverage its 50+ years of scientific know-how to
expertly craft the most efficacious, planet-first vitamins and
minerals powered by plants. Driven by its belief that the power of
plants can nurture the health of people and the planet, MegaFood
works with trusted suppliers who share its commitment to organic
and regenerative agriculture. MegaFood's products are tested for
150+ pesticides, and strives for all its products to be Non-GMO
Project Verified & Certified Glyphosate Residue Free. The brand
is also Certified Plastic Neutral through its partnership with
RePurpose Global and has enabled the recovery of over 400,000 lbs.
of nature-bound plastic waste to date. Learn more at
megafood.com or follow @megafood on Instagram, @megafoodfans
on Facebook, @realmegafood TikTok, and @MegaFood on
LinkedIn.
*Milk, eggs, peanuts, tree nuts, soy, wheat, fish, shellfish and
sesame
PR contact: megafoodpr@cerconebrown.com
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SOURCE MegaFood