CHICAGO, July 29, 2024 /PRNewswire/ -- Birch
Benders, renowned for its convenient just add water
pancake and waffle mixes, is thrilled to unveil a new product
featuring a trendy tuber: Birch Benders Ube Mochi Pancake &
Waffle Mix! A delightful twist on a traditional breakfast
favorite, Birch Benders Ube Mochi Pancake & Waffle Mix
uses purple yams, known as ube in the
Philippines, to make vibrant purple pancakes and waffles
with a uniquely sweet flavor that is both gluten-free and naturally
vegan. You can find them now at Whole Foods, Sprouts and online
at BirchBenders.com.
Birch Benders Ube Mochi Pancake & Waffle Mix combines
the exotic essence of ube with the fun texture of mochi, thanks to
the use of sweet rice flour in the mix. Simply add water to the mix
and witness its magical transformation from a pale purple dry mix
to a vivid purple batter, promising a fun-filled culinary
experience.
"We are thrilled to bring our Ube Mochi
Pancake & Waffle Mix to breakfast tables across the
country," stated Dan Anglemyer,
Chief Operating Officer. "This innovative addition to our product
lineup not only offers a delightful burst of color and flavor but
also caters to the growing demand for gluten-free breakfast
options."
Birch Benders Ube Mochi Pancake & Waffle Mix can
be found at Whole Foods, Sprouts and BirchBenders.com
About Birch Benders
Founded in 2011, Birch Benders
is the number one pancake & waffle mix brand in the natural
channel nationally. In addition to its flagship just-add-water
pancake & waffle mixes, Birch Benders offers a suite of
products including frozen toaster waffles, syrup, and dry baking
mixes. All of the brand's products are naturally delicious,
easy-to-make, and utilize high-quality ingredients. For more
information on Birch Benders, please visit
birchbenders.com and follow us along on
Instagram @BirchBenders.
About Hometown Food Company
Hometown Food Company,
based in Chicago, IL, was formed
by Brynwood Partners in June 2018 to
acquire a portfolio of brands from The J.M. Smucker Company. The
portfolio includes the exclusive U.S. rights to the iconic
Pillsbury® brand's shelf-stable baking products, including
Funfetti®, along with the Hungry Jack®, Arrowhead Mills®, Birch
Benders®, White Lily®, Jim Dandy®, Martha White® and De
Wafelbakkers® brands. Pillsbury®, Funfetti® and Hungry Jack® are
leading national brands in the shelf-stable baking and breakfast
categories and White Lily®, Jim Dandy® and Martha White® are
regional brands known for flour, cornmeal and grits. Hometown Foods
manufactures the majority of its products from its 650,000 square
foot facility in Toledo, OH where
the company employs 255 full-time employees. For more information
on Hometown Foods, please visit
hometownfoodcompany.com.
Media Contact:
Rachel Powell
516.314.7730
380987@email4pr.com
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SOURCE Birch Benders