Industry-leading children's bicycle company, woom™, introduces a
new, innovative bike accessory: the POP Kids' Bike Basket. The
ultra-lightweight basket, perfect for young riders and explorers,
easily attaches and detaches to all woom ORIGINAL 2 and 3 bike
models, providing functionality and versatility.
AUSTIN,
Texas, July 30, 2024 /PRNewswire-PRWeb/ --
Industry-leading children's bicycle company, woom™, introduces
a new, innovative bike accessory: the POP Kids' Bike Basket. The
ultra-lightweight basket, perfect for young riders and explorers,
easily attaches and detaches to all woom ORIGINAL 2 and 3 bike
models, providing functionality and versatility.
Our design and innovation teams took an
accessory that already existed in many forms on the market, and
reinvented it with the woom rider in mind, making the journey more
enjoyable than ever.
Purpose-built for kids, the single piece, carry-all basket
features an easy-to-grip handle, intuitive attachment system and
dedicated space for a water bottle, snacks and other treasures
collected during outdoor adventures.
"As we introduce woom to more families across the world, not
only do we delight in seeing kids embrace cycling, but each bike
brings us valuable customer feedback, driving continual improvement
to the woom experience. Our new bike basket has been a
highly-anticipated accessory and we are confident it will satisfy
consumer demand with convenience, style and fun," said April Obersteller, Managing Director of
North America. "Our design and
innovation teams took an accessory that already existed in many
forms on the market, and reinvented it with the woom rider in mind,
making the journey more enjoyable than ever."
Made from a flexible, yet durable compression resistant foam,
the basket is molded with rounded contour to securely fit on the
BMX handlebars with balanced weight distribution for safe handling,
earning a Red Dot Design Award for its design innovation and
utility.
"At woom, we don't settle for simple answers. We keep tinkering
until our product meets the needs of every child rider. This was
true for our ORIGINAL bike, and it drives us with every new product
innovation, including the POP Kids' Bike Basket," said Daniel Kloboucnik, Senior Product Designer.
"After more than two years of intensive development and over 100
prototypes, we created a child-friendly accessory with features
that pair fun with functionality."
Available in four playful colors – banana yellow, wild violet,
bubble gum blue and pebble grey – the POP Kids' Bike Baskets are
available online and select retailers for $39.90.
For a personalized touch, the baskets are compatible with POP ON
Bike Basket Charms, encouraging creativity and customization. Sold
separately as a pack of four unique characters, the charms are
available for $14.90
For more information about woom, please visit
http://www.woom.com and follow @woombikesusa on Instagram.
About woom:
woom is a globally-acclaimed children's bicycle company, originally
founded in Austria in 2013 and has
since expanded internationally to 30 countries worldwide. woom has
disrupted the kids' bike category in North America, as the largest and fastest
growing direct-to-consumer brands in the space. Its award-winning
bikes include options that are 40% lighter than conventional kids'
bikes, making woom bikes the lightest series-production kids' bikes
in the world. For more information, visit woom.com or @woombikesusa
on Instagram.
Media Contact
Trisney Wiedemann, woom, 888.808.4465, woom@brilliantprm.com,
https://woom.com/en_US/
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SOURCE woom