Created with Marketing Agency Red Door Interactive, the Campaign
Leverages the Intersection of Visuals and Sound to Promote the
Advantages of Choosing California Grown Crops and Commodities
SAN
DIEGO, July 31, 2024 /PRNewswire-PRWeb/ --
Today, California Grown, a prominent advocate for California's agricultural products and its
community, partnered with its marketing agency of record, Red Door
Interactive, to launch "The Sound of Good" campaign. By harnessing
visual, audio and interactive user-generated content, the
organizations are engaging consumers' senses, paying homage to
California's year-round
agricultural legacy, and showcasing the distinctiveness of its food
from other regions.
"Some experiences are so extraordinary,
words alone can't capture them," said Reid
Carr, CEO and executive creative director at Red Door
Interactive. "We created 'The Sound of Good' to better tell this
story. After all, the bounty of California is a full sensory
experience."
"With so many grocery options and increasingly budget-conscious
consumers, we knew we needed to cut through the noise to educate
shoppers about the advantages of choosing California-grown crops, meat, seafood, dairy
and more products," said Reid Carr,
CEO and executive creative director at Red Door Interactive. "Some
experiences are so extraordinary, words alone can't capture them,
which is why we created 'The Sound of Good' to better tell this
story. After all, the bounty of California is a full sensory experience."
Get involved in the "The Sound of Good" movement by:
- Sharing your own #MySoundOfGood moments on social media –
whether it's the sizzle of a meal on the stove, the crunch of a
fresh vegetable, or laughter in the kitchen.
- Enjoying seasonally curated Spotify playlists like "California
Wine Nights" or "Golden State Summers" while cooking and
entertaining.
- Subscribing to California Grown for new recipes and guides on
how to shop for and savor California-grown goods during peak
seasons.
"'The Sound of Good' is such a clever and fresh campaign," said
Cherie Watte, executive director at
California Grown. "It captures the indescribable excellence of
California Grown food, wine and flowers through expressive audible
reactions. California Grown products are indeed yum and wow."
Established in 2001 by innovative farmers, ranchers and
agricultural marketers, California Grown harnesses Californians'
pride in local products. Today, California leads in agricultural output and
sustainability, supplying over 50% of U.S. produce, 80% of U.S.
wine and ranking first in sustainable dairy production.
"'The Sound of Good' beautifully conveys the sustainability
aspects of California
agriculture," said Karen Ross,
secretary of the California Department of Food and Agriculture
(CDFA). "California's farmers and
ranchers are really leaning into climate-smart agriculture
programs, and it is nice to see a marketing campaign communicate
the industry's commitment to sustainable efforts."
Join California Grown in learning more about where food comes
from and seeking out California-grown products to elevate everyday
meals. For more information about California Grown and the "The
Sound of Good' campaign, visit californiagrown.org/sound-of-good/.
To learn more about working with digital marketing agency Red Door
Interactive, please visit reddoor.biz.
About Red Door Interactive
Red Door Interactive is a full-funnel marketing agency
delivering end-to-end solutions to help enterprise brands
breakthrough creatively and grow market share. By fusing brand with
performance marketing, Red Door
deploys data-driven, multi-channel strategies that drive meaningful
results and build steadfast relationships with brands and their
customers. Red Door's client roster
encompasses enterprise brands across a wide range of verticals
including lifestyle, higher education, healthcare, real estate and
more. Notable clients include Stone Brewing, Titleist, Bosch,
Intuit, Sun Bum, Thermo Fisher Scientific, Northern Arizona University, and Shea Homes, among others. Recognized by Ad Age
and San Diego Business Journal as one of the Best Places to Work
and Inc. Magazine for Fastest Growing Companies, Red Door touts a national agency headquartered
in San Diego and a global network
of nearly 100 employees. To learn more, visit reddoor.biz and
follow @reddoorinteractive on social.
About California Grown
California Grown is all about connecting Californians and other
consumers in the U.S. with the people who grow and produce their
food – it's really that simple. California leads in sustainable farming
practices that benefit the environment, community, economy and
uphold the state's unique way of life. With a transparent crop
input system, California growers
meticulously track and report field activities. They cultivate over
400 specialty crops, supported by a diverse agricultural community
contributing unique perspectives and skills. Family-owned farms
constitute 93% of California's
agricultural landscape, emphasizing local support. Recognizing
farmworkers' contributions, California Farmer & Farmworker
Month in October highlights industry pay and protections, among the
nation's highest. The Golden State supplies over 50% of U.S.
produce and 80% of its wine, while ranking first in sustainable
dairy production. Collaborating with tech leaders and university
researchers, California growers
continuously innovate in production, packing, shipping and
preservation methods. California
is always a fresh and flavorful choice, and it doesn't just happen
in Silicon Valley. Discover more at californiagrown.org.
Media Contact
Layla Harrison, Palmer Public, 1 330-301-3299,
layla@palmerpublic.com, https://palmerpublic.com
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SOURCE California Grown