Legendary Disney Princess Voice Jodi Benson
Celebrates the Launch of New Multi-Year Brand Campaign Championing
Magic in Imaginative Play
GLENDALE, Calif., Aug. 1, 2024
/PRNewswire/ -- Disney is kicking off its new Disney Princess
'Create Your World' multi-year brand campaign that
encourages fans to embrace their inner Princess magic to create the
world they envision and to start making their dreams a
reality. Families can experience new opportunities to create
their worlds by interacting with beloved characters, including:
- Disney Princess products debuting globally
throughout 2024
- Portal to the Princesses, a complimentary
augmented reality meet-and-greet with Disney's Ariel, Moana,
Tiana and Rapunzel.
- Brand-new series, Disney Princess Create Your World |
Making a Disney Song! - premiering August 1 on the Disney Princess YouTube
channel.
- Tips from the Child Mind Institute to assist
parents with their kids' early development through imaginative
play, while embracing wonder and magic.
To celebrate all things Princess, Disney Legend
Jodi Benson, the voice of Ariel in
Disney's The Little Mermaid shares, "Being part of the
Disney Princess family has been one of my highest honors. Ariel's
journey, her confidence and courage to create a better world
inspire me to this day," said Benson. "My hope is that her
story, as well as all the other adventurous Princess stories out
there, continue to inspire all generations to find the magic of
their inner Princess, so they too can create the worlds they
want."
Disney Princess-Inspired Products
Families and
children can embrace the magic of Disney Princess and get inspired
to create the worlds they want through Disney's assortment of
product, ranging from transforming playsets and building blocks, to
detail-rich dolls, movie-inspired costumes, and more.
- Fans can find a wide assortment of Disney Princess products
highlighting world building and role play, such as the new and
highly interactive Disney Princess Deluxe Day Spa Style
Set from JAKKS Pacific, the Disney Princess Market Adventure
set from the LEGO Group, and the Carriage to Castle
Transforming Playset from Mattel – available globally – as
well as new products available on DisneyStore.com. Products from
North American brands include American Girl, Disguise, Janie and
Jack, and more.
- Adults looking to embrace the Disney Princess magic can enjoy
products from iconic US-based licensees such as Barefoot Dreams,
DIFF Eyewear, Loungefly, Sassy Woof, Sigma Beauty, Tweezerman,
Unique Vintage, Vera Bradley, and
more.
- Fans of all ages can enjoy a collection of new titles from
Disney Publishing such as the Cinderella Pop-Up Book from
Insight Editions and the Leading Ladies! Little Golden Book from Random House Children's,
as well as the global release of Rapunzel: Paintbrush Pals
(11/19/2024). In addition, Tiana's Perfect Plan, a debut picture
book by the voice of Tiana herself, Anika
Noni Rose, will be released widely this October. For YA
readers, releases from New York Times Best-Selling authors include
A Sword in the Slumber by Sara
Raasch and Tangled Up In You by Christina Lauren.
"Magic is at the very core of the Disney Princess franchise
and our company. It's what fuels our stories and the beloved
adventures that our characters embark on," said
Tracy Thurman, VP, Global Product
Design for Disney Consumer Products. "We constantly strive to
bring this magic to life in new ways through products, leaning into
how kids play and how they want to interact with our characters.
It's our hope that children not only continue to believe in the
magic of Disney Princess, but that it inspires them to find their
own magic within."
Portal to the Princesses: Interact with Disney Princess
Characters Virtually
Kids and kids-at-heart will be able to
virtually interact with beloved Disney Princess characters – Ariel,
Moana, Tiana and Rapunzel – at home on mobile phones through an
all-new Portal to the Princesses augmented reality experience.
Parents can help their kids choose which Disney Princess they want
to meet and then will be prompted to help the Princess create a new
experience together, unique to the world of each Princess. The
virtual experience can be accessed on any mobile phone through
www.disneyprincess.com/ar
Disney Princess 'Create Your World | Making a Disney
Song!' YouTube Series
Premiering August 1 on the official Disney Princess YouTube
channel, the six-episode video series follows four talented girls
who are given the chance to participate in the first-ever
performance of a new original Disney Princess-inspired song in
front of a live audience at Disneyland Park.
The series follows their journey, teaching young viewers about
the world of music and performance as an exciting and inspirational
example of how little ones can achieve their goals and create their
own worlds. Episodes will be available weekly, with the grand
series finale premiering in late August during World Princess Week
(Aug. 25-31).
Featured in the series is young singing sensation Claire Crosby, who has become an internet hit
since her performance of a Disney Princess musical medley amassed
100 million views on YouTube.
The Importance of Imaginative Play
According to the
Child Mind Institute, imaginative play provides a powerful and fun
context for children to express their creativity and can facilitate
the development of important skills. As kids dive deeper into
fantasy play, they embrace extended narratives and create their own
pretend worlds – leading to better developed emotion regulation,
creativity, language skills, and executive functioning, which are
the skills that help self-regulate, plan, and achieve goals.
"Pretend play is what psychologists call the make-believe
that kids immerse themselves into when, for example, they imagine
that their toys are real animals, pretend to be a prince or
princess, or create an imaginary world with blocks and
figurines," said Kathryn Keough,
Clinical Psychologist, the Child Mind Institute. "This kind of
play can help kids develop important social, emotional, cognitive,
and language skills, from creative thinking to emotional
control."
After all, embracing one's Disney Princess magic is a mix of
creativity, imagination, determination, and the belief that one can
do whatever they set their heart to. And for young children, the
magic of Disney Princess characters is real, while for parents,
nurturing this belief in magic and confidence is a cherished aspect
of parenthood.
For more information on the new Disney Princess 'Create Your
World' campaign, visit princess.disney.com.
ABOUT DISNEY CONSUMER PRODUCTS
Disney Consumer Products (DCP) is the division of Disney
Experiences (DX) that brings beloved brands and franchises into the
daily lives of families and fans through products – from toys to
t-shirts, apps, books, console games and more – and experiences
that can be found around the world, including on the Disney Store
e-commerce platform and at Disney Parks, as well as local and
international retailers. The business is home to world-class teams
of product, licensing and retail experts, artists and storytellers,
and technologists who inspire imaginations around the world.
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SOURCE Disney Consumer Products