NEW
YORK, Aug. 1, 2024 /PRNewswire/ -- Kiehl's has
been serving its communities since 1851, creating efficacious
formulas that address the key needs of the consumer and a
commitment to transparency—approaching taboo topics head-on. Today,
Kiehl's is breaking down the barriers of talking about pubic areas
and paving the way into the intimate care category with their new
Kiehl's Personals collection.
Conversations around the word "pubic" are traditionally negative
and the most open-minded generation, Gen Z, wants to change
that.1 46% of people in the U.S. feel there's a stigma
attached to using medical terminology when describing anatomy and
only 20% are comfortable discussing their own
bodies.2
With the need from consumers rising, this breakthrough
collection will launch with two new, Dermatologist &
Gynecologist - tested products: the Over & Under
Cream-to-Powder Deodorant and Ingrown Hair &
Tone-Correcting Intimate Drops. "For Pubic Display Only," these
products are formulated for all skin types, all skin tones, and all
genders.
Over & Under Cream-to-Powder Deodorant:
With proven 96-hour odor control3, the NEW
Kiehl's Personals Over & Under Cream to Powder Deodorant
features a Gentle Acid Blend that
effectively counteracts and neutralizes unwanted body
odor. The cream-to-powder formula offers a lightweight,
silky texture that is safe for even the most intimate areas
(including underarms, chest, and pubic area). Formulated without
Talc & Aluminum this all over deodorant can also minimize
discomfort due to friction.4
Ingrown Hair & Tone-Correcting Intimate Drops:
This dual action smoothing and brightening treatment visibly
reduces uneven skin tone and helps combat the appearance of pesky
ingrown hairs that can be provoked by irritation, shaving and
waxing, all while alleviating discomfort in intimate regions. Users
noted that the product:
- Helps minimize the appearance of ingrowns in 90
minutes4
- 90% agree skin tone looks more even5
The Bi-Phase formula, activated by one powerful shake, features
the brand's unique technology, specifically developed, and tested
for intimate areas, including:
- Gentle AHA Blend: A curated blend within the formula that
visibly improves the appearance of ingrown hairs and even
tone.
- Potent Astaxanthin & Jojoba Oil: Within the formula, helps
to soothe and reinforce the skin's barrier.
These new products will also be featured as part of the brand's
launch on TikTok Shops, on sale via the shop beginning August 1st. The brand's strategy is to
curate a social-first assortment on TikTok Shops, selling viral
favorites like Ultra Facial Cream, Rare Earth Mask, Avocado Eye and
Liquid Pimple patch, alongside these new launches. The products
will also be sold direct to consumer from Kiehl's website and
in-store as well as through Ulta.com and in Ulta stores nationwide,
with additional retailer rollout later in the year.
To learn more about the Kiehl's Personals collection, visit
https://www.kiehls.com/new-skincare-products/
Available to shop at Kiehl's.com:
Over & Under Cream-to-Powder Deodorant Ingrown Hair &
Tone-Correcting Intimate Drops
Media Contact:
Rachel Weinstock
Rachel.weinstock@kiehls-usa.com
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SOURCE Kiehl's Since 1851