SHEIN X and Maalavidaa Launch the 'Shades of Hue' Collection for Art Lovers
LOS
ANGELES, Aug. 12, 2024 /CNW/ -- SHEIN X, the
program under global fashion and lifestyle online retailer SHEIN to
support independent brands, artists and designers, proudly unveils
its collaboration with digital artist Maalavidaa. The SHEIN X
Maalavidaa collection seamlessly fuses Maalavidaa's signature
aesthetic, a fine balance between contrast and saturation, with
SHEIN's trendy fashion pieces.
The collection features vibrant colors and abstract prints
celebrating self-expression and individuality. Maalavidaa's artwork
is not only visually stunning but also deeply meaningful, using
color to explore the complexity of emotions and one's uniqueness
through this fashion-forward collection. From athletic-inspired
shell jackets and leggings to vibrant, flowy mesh dresses, the
collection showcases the spirit of Maalavidaa's artistic
universe.
"I am very grateful that SHEIN X has given me this opportunity
to bring my designs to a new medium and audience," said Maalavidaa.
"I loved designing my own collection and bringing my art to life
through fashion. We hope that this collection inspires others to
unleash their creativity and view fashion as a means of expressing
their true selves."
The collection is also the latest addition to SHEIN X, whose
mission is to support originality and to make unique designs more
accessible to customers worldwide. Founded in 2021, SHEIN X
empowers creativity by guiding independent brands, fashion
designers and artists through the process that brings their ideas
to life – from product development and manufacturing to marketing
and supply chain logistics, to launch exclusive collections that
remain affordable to all. Since its launch, more than 4,600 brands,
artists, designers, and creatives have leveraged SHEIN's
industry-leading, on-demand production to launch more than 41,000
original creations to SHEIN's global audiences.
The SHEIN X Maalavidaa collection is now available for purchase
exclusively at SHEIN.com and the SHEIN mobile app. To learn more
about Maalavidaa and her artwork, visit
https://www.maalavidaa.com.
About SHEIN X
SHEIN X is the program under SHEIN––the global fashion and
lifestyle online retailer––that collaborates with independent
brands, artists and designers to launch exclusive collections. Each
release showcases the originality of talented creators worldwide
and marries the essence of upscale fashion with affordability,
giving a designer touch to all styles. To learn about SHEIN X,
visit https://us.shein.com/campaigns/sheinxcollabs.
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SOURCE SHEIN