Latest PowerShot Cameras Deliver Super-Zoom Reach and Creative Imaging Features to Inspire Endless Photographs and Videos
29 July 2014 - 2:00PM
Business Wire
With an Impressive 42x and 30x Optical Zoom,
respectively, Canon’s new PowerShot SX520 HS and PowerShot SX400 IS
Digital Cameras Provide High-Quality Imaging Tools to Meet Varying
User Needs
Canon U.S.A., Inc., a leader in digital imaging solutions, today
announced two new compact, super-zoom cameras: the PowerShot SX520
HS and the PowerShot SX400 IS digital cameras. Designed to give
users the versatility and telephoto reach they need to capture
subjects from far distances, these new cameras are packed with
impressive features. The new PowerShot SX520 HS digital camera
includes a high-powered 42x Optical Zoom lens (equivalent to
24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full
HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the
PowerShot SX400 IS digital camera allows photographers to capture
the moments that mean the most to them quickly and easily, even at
long range.
“Our goal is to provide people who are passionate about
photography with the imaging tools they need to capture the moments
that inspire them,” said Yuichi Ishizuka, president and COO, Canon
U.S.A., Inc. “The PowerShot SX520 HS and PowerShot SX400 IS digital
cameras offer users features that help produce high quality-images
and video with ease allowing them to capture their most creative
shots.”
The PowerShot SX520 HS Digital
Camera
Building on the features of the PowerShot SX510 HS digital
camera, the PowerShot SX520 HS digital camera incorporates a 42x
Optical Zoom with Canon’s Optical Image Stabilization, ideal for
active families that want to take high-quality close-up shots of
their children’s soccer game or dance recitals. In addition to
featuring a powerful optical zoom range, the SX520 HS digital
camera combines a 16 Megapixeli High-Sensitivity CMOS sensor and
Canon’s DIGIC 4+ Image Processor to create the Canon HS SYSTEM
allowing for excellent low-light performance.
Giving users the ability to capture life in motion, the camera
features a dedicated movie button so users can easily record 1080p
Full HD video utilizing the camera’s full 42x optical zoom
capability. The camera also features an enhanced grip for added
handling comfort. Additionally, the camera’s Intelligent IS
automatically chooses from one of eight modes to help optimize
image stabilization for virtually shake-free images in various
shooting conditions. The camera’s High Speed AF allows users to
achieve fast autofocusing speeds to help capture every shot with
ease. The PowerShot SX520 HS digital camera’s advanced Zoom Framing
Assist feature intelligently controls the lens, making it easy to
locate the main subject by zooming out, and then zooming back in
quickly and automatically for dramatic close-ups with face
detection where applicable.
Upgraded from its predecessor, the PowerShot SX520 HS digital
camera features Canon’s Creative Shot mode that uses a combination
of lighting, color and composition from the original image to
create unique, artistic images. Smart AUTO technology selects 32
different pre-defined scenes for still shots and 21 scenes for
video without the need to switch modes, making it possible to take
beautiful images and video in a variety of situations. The Hybrid
AUTO mode featured in the PowerShot SX520 HS camera creates a
beautifully stabilized HD video clip (up to approximately four
seconds) every time a user shoots a still image, then compiles the
clips into a single movie that forms a “highlighted reel” for the
day. This new camera is equipped with a built-in mini-HDMI port
that makes it easy to connect to an HD TV set at home or on the
road so everyone can comfortably enjoy viewing the footage.
The PowerShot SX400 IS Digital
Camera
With a compact design and a powerful 30x Optical Zoom range with
Optical Image Stabilizer, the PowerShot SX400 IS digital camera is
a versatile camera that can be used daily anytime, anywhere. The 16
Megapixeli CCD sensor and DIGIC 4+ image processor combine with
Canon’s Intelligent IS system to provide users with outstanding
functionality, while the updated grip design improves handling
comfort. With Smart AUTO, the camera identifies an ideal image
setting by intelligently selecting from one of 32 pre-defined modes
for still shots and 21 scenes for video.
The PowerShot SX400 IS digital camera is always ready for action
with a dedicated movie button to easily stop and start recording
720p HD video. Additionally, like the PowerShot SX520 HS camera,
the PowerShot SX400 IS camera can record even far distances through
the use of the camera’s full 30x zoom range. The PowerShot SX400 IS
digital camera’s High Speed AF, upgraded from the previous model,
helps to reduce lag time so that the perfect shot can be captured
quickly and with ease.
Pricing and Availability
The PowerShot SX500 HS digital camera will be available in
September 2014 for an estimated retail price of $399.99.
The PowerShot SX400 IS digital camera will be available in
August 2014 in black or red for an estimated retail price of
$249.99.
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions.
With approximately $36 billion in global revenue, its parent
company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents
granted in 2013† and is one of Fortune Magazine's World’s Most
Admired Companies in 2014. In 2013, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the
digital camera and printer categories for the tenth consecutive
year, and for camcorders for the past three years. Canon U.S.A. is
committed to the highest level of customer satisfaction and
loyalty, providing 100 percent U.S.-based consumer service and
support for all of the products it distributes. Canon U.S.A. is
dedicated to its Kyosei philosophy of social and environmental
responsibility. In 2014, the Canon Americas Headquarters secured
LEED® Gold certification, a recognition for the design,
construction, operations and maintenance of high-performance green
buildings. To keep apprised of the latest news from Canon U.S.A.,
sign up for the Company's RSS news feed by visiting
www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
# # #
†Based on weekly patent counts issued by United States Patent
and Trademark Office.
All referenced product names and other marks are trademarks of
their respective owners.
Availability, prices, and specifications of all products are
subject to change without notice. Actual prices are set by
individual dealers and may vary.
i Image processing may cause a decrease in the number of
pixels.
Editorial Contact:Ellen
Heydt, 631-330-5078Canon U.S.A., Inc.eheydt@cusa.canon.comorLeigh Nofi,
631-330-3738Canon U.S.A., Inc.lnofi@cusa.canon.comorCanon U.S.A.
Website:http://www.usa.canon.comorFor sales
information/customer support:1-800-OK-CANON
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