NEW
YORK, June 11, 2024 /PRNewswire/ --
Today, Booking.com continues its mission to make
it easier for everyone, regardless of who they love or how they
identify, to experience the world by announcing a partnership with
the Stonewall National Monument Visitor Center, a
cornerstone institution dedicated to preserving and
promoting LGBTQ+ history and culture. This alliance
underscores Booking.com's ongoing commitment to
championing diversity and inclusion in the travel industry, while
also amplifying LGBTQ+ voices and
experiences.
"Booking.com is incredibly proud to be a Founding Partner of the
Stonewall National Monument Visitor Center, making it easier for
visitors to learn more about a significant piece of history for the
LGBTQ+ civil rights movement, in one of the most popular travel
destinations in the world," says Arjan
Dijk (he/him), CMO and Senior Vice President of
Booking.com.
The announcement of the new partnership coincides with
Booking.com's release of new research highlighting the importance
of inclusivity in travel experiences. Some of the research insights
include:
- LGBTQ+ travelers continue to face significant challenges, with
more than half (59%) of American LGBTQ+ travelers experiencing
discrimination when traveling. Additionally, 50% of American LGBTQ+
travelers agree that being LGBTQ+ has made them more insecure and
self-conscious as a traveler.
- When presented with the choice, over half (58%) of
American LGBTQ+ travelers say they prefer to visit
destinations where LGBTQ+ tourism is already well established,
compared with 46% who would rather consider locations where their
presence could contribute to broadening social awareness and
acceptance.
- Beyond their own decisions, American LGBTQ+ travelers
recognize progress within the travel industry, with 72% saying
increased inclusivity has made them feel more comfortable when
traveling.
To learn more about this year's insights, the research
methodology, and for the global statistics, please visit
Booking.com global media room.
ABOUT BOOKING.COM
Part of Booking Holdings Inc.
(NASDAQ: BKNG), Booking.com's mission is to make it easier for
everyone to experience the world. By investing in the technology
that helps take the friction out of travel, Booking.com's
marketplace seamlessly connects millions of travelers with
memorable experiences every day. For more information, follow
@bookingcom on social media or visit globalnews.booking.com.
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SOURCE Booking.com