NEW YORK, March 3, 2016
/PRNewswire/ -- Banana Republic is excited to announce that
power forward and gold medalist Kevin
Love will be the brand's inaugural style ambassador. The
partnership marks the first time Banana Republic has teamed up with
a pro basketball player.
The three time NBA All-Star first posted a teaser across his
social channels, @KevinLove, inviting fans to guess about his
newest project. Forty eight hours later, he revealed the exciting
news, featuring a behind-the-scenes snapshot on set at Banana
Republic's spring campaign shoot. In 2016, Love will continue to
bring an energetic perspective to Banana Republic, offering a fresh
way to engage with customers and his fans.
"Kevin embodies the confidence and optimism our customers find
inspiring," said Aimee Lapic, SVP
and General Manager of Customer Experience, Banana Republic. "He
expresses the best version of himself with everything he does,
which makes Kevin a natural brand ambassador for fans and customers
alike."
As a style ambassador, Love will showcase the versatility and
quality of Banana Republic's men's collection--fitting as both
qualities are reflected in his everyday life. Throughout the year,
Love will engage with consumers through surprise and delight
moments across multiple channels, so fans should tune in for what's
in store.
"Banana Republic is such a classic brand and I am excited to be
chosen as the first athlete ambassador for the brand," said Love.
"Since I am always on the move, it is important that my clothes are
not only stylish, but are functional as well. Banana Republic
absolutely hits the mark on both."
To kick off the partnership, Love will be featured in Banana
Republic's Spring campaign, which debuts across all brand channels
beginning on March 8, 2016 when the
Spring 2016 collection will be available in stores and on
BananaRepublic.com.
ABOUT BANANA REPUBLIC (@BananaRepublic)
Banana
Republic is a global apparel and accessories brand focused on
delivering versatile, contemporary classics, designed for today
with style that endures. Through thoughtful design, Banana
Republic provides a wardrobe of favorites to style and wear time
and time again in new ways. Banana Republic offers fragrances,
clothing, eyewear, jewelry, shoes and handbags with detailed
craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division
of leading global specialty retailer, Gap Inc. (NYSE: GPS).
Customers may shop Banana Republic in more than 750
company-operated and franchise retail locations worldwide and
online. For more information about Banana Republic, its products
and stores, please visit BananaRepublic.com.
About Kevin Love
(@KevinLove)
A double-double machine with a deadly
long-range shot, Kevin Love is in
his second season with the Cleveland Cavaliers. Now in his
eighth NBA season, Love is a three time NBA All-Star,
an Olympic gold medalist, an NBA Three-Point Shootout
champion and was named the 2011 NBA Most Improved Player. Son of
former NBA player Stan Love, Kevin
grew up around basketball and had a dominant high school and
college career earning awards at all levels. Kevin has had as big
an impact in the community as he has in the paint through his
SpreadLove community platform. You can learn more about
Kevin Love by following him on
Twitter @kevinlove.
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SOURCE Banana Republic