Fried chicken fans can get a first taste of
KFC's Chizza at the "Chizzeria" Pop-Up in NYC on Friday and
Saturday, Feb. 23-24
LOUISVILLE, Ky.,
Feb. 21,
2024 /PRNewswire/ -- From the fried chicken chain
that brought you the Double Down, KFC has done it again
– pairing the unexpected to create another mouthwatering
meal. Starting Feb. 26 for a
limited time, KFC is introducing the international smash hit,
Chizza ("cheet-za"), to KFC menus in the U.S.* It's not pizza, it's
Chizza: two 100% white meat Extra Crispy™ fried chicken filets
topped with zesty marinara sauce, melty mozzarella cheese and
crispy pepperoni.
Chizza first debuted on KFC menus in the Philippines in 2015 and since then the KFC
exclusive has made its way around the world to Korea, Taiwan, India, Thailand, Germany, Spain and Mexico, among other countries. Now, you can
experience the global phenomenon here in the U.S. for the very
first time.
"Fried chicken and pizza collaborated to create something even
better – the Chizza," said Nick
Chavez, CMO KFC U.S. "The fan-favorite mashup is finally
available in the U.S. after making its way around the world – try
it while you can!"
Enjoy the Chizza on its own or plus up the experience with the
combo meal, which includes the Chizza, Secret Recipe Fries and a
medium drink.
To celebrate its stateside debut, KFC will transform its
restaurant at 242 E 14th St. in New York City – the pizza capital of the U.S.
– into a one-of-a-kind "Chizzeria" pop-up where customers will get
to try Chizza before anyone else for free.** The KFC Chizzeria
offers one menu item only, hot & fresh Chizza, in a KFC-ified,
modern take on a classic pizzeria. The world's first Chizzeria
(probably) opens its doors for a limited time, Friday, Feb. 23-Feb. 24 (1-9 p.m.
ET), but don't worry, Chizza is available to the rest of the
country starting Monday, Feb. 26.
KFC's accompanying Chizza ad creative features social media
creator GrannysOffHerRocker as an Italian "Nonna," assuring
viewers KFC's new menu item is not pizza – it's Chizza.
KFC customers can use the KFC app to order their Chizza ahead of
time and skip the line to pick it up on KFC's dedicated Quick
Pick-Up shelf and sign up for KFC Rewards to start earning rewards
on digital orders and unlocking FREE KFC.***
Also returning to KFC restaurants nationwide temporarily is
Blackberry Lemonade, the perfect fruity and tart drink to refresh
the taste buds while enjoying the Chizza combo meal.
*Prices and participation may vary, for a limited time
only.
**Limit one per customer.
***KFC Rewards program only available with online orders at
participating KFC restaurants in the 50 U.S. States. Account
creation required.
About KFC
KFC Corporation, based in Louisville, Ky., has been serving
up Finger Lickin' Good Original Recipe® fried
chicken since 1952. Beyond the top secret 11 herbs & spices,
KFC specialties include the KFC Chicken Sandwich, Extra
Crispy™ chicken and Extra
Crispy™ Tenders, KFC Famous Bowls®, Pot
Pies, Secret Recipe Fries, biscuits and
homestyle sides. There are over 27,000 KFC restaurants
in more than 150 countries and territories
around the world. KFC Corporation is a subsidiary of Yum!
Brands, Inc., Louisville, Ky. (NYSE: YUM). For more
information, visit www.kfc.com. Follow KFC
on Facebook, Twitter, Instagram and TikTok.
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SOURCE Kentucky Fried Chicken