CHICAGO, May 13, 2013 /PRNewswire/ -- Acquity Group (NYSE
MKT: AQ), a leading global Brand eCommerce® and digital marketing
company, announced today a partnership with Gigya, the leading
provider of social infrastructure for business, to launch a
cartridge that helps companies create immersive, dynamic social
shopping experiences on the hybris Commerce Suite. The Gigya
cartridge makes it easy for companies to incorporate Social Login
and Social Plugins into their eCommerce websites without
complicated, back-end coding or technical integrations, allowing
for faster go-to-market launches and measurable results.
"Acquity Group has a proven track record of building innovative
and engaging web properties for its clients," said Patrick Salyer, CEO at Gigya. "Through our
partnership, the world's largest eCommerce merchants, retailers and
developers can integrate Gigya's full suite of social
infrastructure technology to enable a more personalized, social
shopping experience, ultimately increasing
cart-to-conversions."
The Gigya cartridge offers seven distinctive social add-ons
designed to keep customers engaged and increase registration rates
and shopping cart conversions, including Social Login, Share Bar,
Reactions, Ratings & Reviews, Activity Feed, Gamification and
Social Analytics.
"Gigya is at the forefront of social commerce technology and
analytics," said Scott Webb, Client
Partner at Acquity Group. "Social is becoming a more significant
and meaningful component of the online shopping experience. The
cartridge we built with Gigya makes it easy for brands, merchants
and developers using the hybris Commerce Suite to effortlessly
integrate Gigya's comprehensive social infrastructure technology
into their eCommerce experience."
Developed by Acquity Group, Gigya's hybris Integration Cartridge
provides ready-to-use plugins available on hybris Extend, an
open-source, online integration marketplace that gives customers
access to applications, extensions and network services developed
by hybris partners. Acquity Group was recently named North American
hybris partner of the year in 2012 for the second consecutive
year.
"Gigya's cartridge enhances the value of the hybris Extend
marketplace by making social integration easier and
faster for brands," said Patrick
Finn, Vice President of Channels at hybris. "With partners
like Acquity Group, we provide a strong OmniCommerce platform
to better meet the needs of brands and consumers."
For more information about Gigya's hybris Integration Cartridge,
visit www.hybris.com/hybris-extend/gigya.
About Acquity Group
Acquity Group is a leading global Brand eCommerce® and digital
marketing company, creating award-winning digital experiences for
global brands. Our multi-disciplinary approach brings together
strategy, design, and technology to create unique brand experiences
that build firm customer relationships. Acquity Group works with
leading brands like Adobe, American Express, General Motors,
Grainger, and Tommy Bahama through
offices in North America. To
define a unique perspective for your business, contact Acquity
Group at www.acquitygroup.com.
About Gigya
Gigya provides websites with a complete social infrastructure
that creates immersive social experiences for users and provides
unparalleled customer insights for businesses.
Gigya equips businesses like ABC, Pepsi, and Verizon with a
comprehensive solution to socialize their online properties. Our
technology enables seamless registration with Social Login and
Registration-as-a-Service, increases traffic and time spent on-site
via Social Plugins and Gamification, strengthens customer
relationships through SocialPrivacy™ Certification, and transforms
marketing by leveraging permission-based social identity data.
Gigya works with more than 650 enterprises and touches more than
one billion users per month. Our platform extracts the real value
from social networks, empowering online businesses to attract,
engage, and understand users like never before. For more
information visit www.gigya.com.
SOURCE Acquity Group Ltd.