Crystal Rock Announces Promotions of Key Leadership
13 March 2012 - 2:00AM
Marketwired
Crystal Rock Holdings, Inc. (NYSE Amex: CRVP), through its
subsidiary Crystal Rock LLC, announces several new promotions of
key leadership functions which will continue to shape the direction
of the company as it looks to become a single-source supply leader
in water, coffee and office products.
"As we continue to prime Crystal Rock for delivering a premier
customer experience, and look to grow profitability, ensuring
stability in key leadership functions is a critical factor as the
structure and personnel of our organization expands," stated Peter
Baker, President and CEO of Crystal Rock. "We've invested
significant resources in personnel, facilities and technology, and
as a result, we're simply protecting those investments by elevating
key, accountable individuals into broader roles."
PROMOTION ANNOUNCEMENTS
Peter Guildner has been promoted to
Vice-President of Sales & Marketing. With a degree from
Fairfield University and beginning in 2005, Peter has been
instrumental in building and shaping the sales and marketing
department -- a critical component to Crystal Rock's future
success. With competitive pressures and a 40,000 plus office
products lineup, Peter will work cross-functionally throughout the
organization and be primarily responsible for leading a staff of
over 70, identifying innovative marketing solutions, architecting
new sales revenue and develop new market opportunities for the
company.
Cheryl Gustafson has been promoted to
Vice-President of Human Resources. With a Master of Human Resource
Management (MHRM) from DeVry University and BS in Finance, Cheryl
is SPHR certified and began her Crystal Rock career in 2000.
Currently responsible for 360 employees across 13 branches and 5
states, Cheryl directs all HR matters, including: compensation,
benefits, training, policy, compliance with state/federal law, risk
manager in regards to workers comp, auto and general liability
claims. As Crystal Rock's organization expands, Cheryl will lead
efforts to support the needs of new personnel, retain top talent
and create a recurring, systematic pipeline of new recruits.
Tim Descoteaux has been promoted to
Vice-President of Procurement. Originally hired as a service
technician repairing equipment in 1989, Tim worked through the
company in service and route sales, and later, Tim expanded into
management of Crystal Rock's service department and eventually led
the management of all purchasing. Tim currently oversees the
service department, warehouse facilities and truck loading, in
addition to tackling complex supplier and supply chain issues that
are extremely important in supporting Crystal Rock's customers.
With more products in Crystal Rock's portfolio and 13 facilities
across New England and New York, Tim will engineer new
opportunities that help build supplier partnerships that are more
efficient, maintain the highest standards of quality and secure new
innovative product solutions.
David Jurasek has been promoted to
Vice-President of Finance. With more personnel and products, David
will continue to evaluate the financial health and direction of the
business. Evaluating costs versus investments and creation of
financial Key Performance Indicators will help to ensure Crystal
Rock is financially sound, and David will help Crystal Rock
navigate changing economic market conditions. With an MBA from
UCONN School of Business, David was hired in 1995 as Controller,
overseeing daily accounting operations, forecasting and budgeting,
tax reporting and compliance, assisting in SEC and SOX compliance
and running M&A financial analysis.
For more information or to schedule an interview, please contact
Chris Mitchell at 860.525.0070 x3067 or at
cmitchell@crystalrock.com.
ABOUT CRYSTAL ROCK Crystal Rock Holdings,
Inc. (NYSE Amex: CRVP) -- operating through its subsidiary Crystal
Rock LLC -- is a single source supplier of water, coffee, office
supplies and other home and office refreshment products throughout
the Northeast. The Company is the largest independent home and
office distributor of its kind in the United States. It bottles and
distributes natural spring water under the Vermont Pure® brand,
purified water with minerals added under the Crystal Rock® Waters
label and roasts and packages coffee under its Cool Beans® brand.
The majority of its sales are derived from a route distribution
system that delivers water in 3- to 5-gallon reusable, recyclable
bottles, and coffee in fractional packs or pods. With a new
identity and the tagline, "Little Things Matter(SM)," Crystal Rock
continues to set high standards in the home and office refreshment
industry through technical innovation, a commitment to the
environment, and the integration of its family roots into
relationships with employees and customers. More information is
available at crystalrock.com.
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Media Contact: Chris Mitchell 800.525.0070 x3067
cmitchell@crystalrock.com Pete Baker 860.525.0070
pbaker@crystalrock.com
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