Conversion Services International Adds Global Publisher to Client Roster
11 September 2007 - 11:30PM
PR Newswire (US)
-CSI Selected to Conduct Business Intelligence Best Practices Site
Assessment, Strategy and Planning Engagement, and Data Warehouse
Implementation; Closes 12th Strategy Agreement This Year- EAST
HANOVER, N.J., Sept. 11 /PRNewswire-FirstCall/ -- Conversion
Services International, Inc. (AMEX:CVN), a premier professional
services firm focused on business intelligence and business process
optimization solutions to Global 2000 organizations and other
businesses, today announced the addition of a $410 million, global
publishing client to its growing client base, including 44
engagements with 14 media and publishing clients. (Logo:
http://www.newscom.com/cgi-bin/prnh/20060421/NYF015LOGO ) This
media client wanted to define a strategic information architecture
aligned with business strategy that can provide analytic
capabilities to generate maximum revenue and create a platform for
future integration of information that is collected or created from
across multiple business units. In addition, they want to reduce
customer churn, increase subscriber base, leverage customer
demographic information for cross-selling, and reduce costs by
creating more efficient targeted marketing campaigns to attract new
subscribers. They chose CSI because its business intelligence
strategy methodology considers the client's entire information
management environment and develops a strategy culled from recent
experience enabling best practices worldwide and considering
advances in the vendor community. Working with this client, CSI is
defining business requirements and mapping out key ways to ensure
consistency of information and the integration of operational
systems, improvement of overall data quality, and enrichment of
existing information within a new data warehouse environment. This
type of program will empower staff with establishing standards and
instilling best practices for delivering information-centric
solutions, provide an information source that can be drilled down
into the details beyond summaries or aggregate values.
Additionally, CSI will implement Business Intelligence tools that
deliver graphic representation of data as well as "what if"
analysis, ensuring a significant adoption rate and turning this
data-rich organization into an information-rich organization. This
strategy engagement will organize future operational and analytic
requirements into discrete projects that are to be delivered in a
phased approach and prioritized by both value and measurable ROI
within the data warehouse. CSI offers a suite of professional
services designed for organizations with existing data
warehouse/business intelligence programs that want to improve
service levels to the business and take their programs to a higher
level of maturity. The Business Intelligence Best Practices Site
Assessment, Strategy and Planning includes analyzing clients' needs
and providing expert advice across the process, people, and
technology dimensions' critical success factors. Designed to
increase a client's ability to succeed, this offering is an agent
for change in implementing data warehouse efforts. CSI brings real-
world experience in effectively selecting and planning the next
data warehouse success for our client's businesses. Benefits that
clients receive from CSI's Information Management Best Practices
Site Assessment, Strategy and Planning Engagement include gaining
further insight to applicable advances in the business intelligence
and data warehousing industry, the pros and cons of their current
environment, the development of goals and company-specific critical
success factors. According to William McKnight, CSI's senior vice
president of Information Management, "CSI's Information Management
Best Practices Site Assessment, Strategy and Planning engagements
are a way to bridge the IT and business sides of the house. We
partner with our clients to identify not only specifically and
realistically what a client's situation is in regards to its
information exploitation ability, but we also translate the future
direction of the business into ramifications on its information
architecture. We develop plans to propel our clients into leading
positions in their respective industries based on the use of
information, which we regard as the primary means of
differentiation and the competitive frontier which we are uniquely
poised to help our clients excel at." Glenn Peipert, executive vice
president and chief operating officer, added, "These types of
engagements are very strategic in nature, both for our clients and
our organization. In the past year, CSI has performed 12 strategy
engagements with 12 clients in six different industries including
insurance, retail, publishing and media, technology, manufacturing
and real estate. As a general rule, and in this particular case,
they result in further engagements with our clients as they move to
full-scale implementation -- securing revenue both in the immediate
term as well as in coming years." About Conversion Services
International, Inc. Conversion Services International, Inc. (CSI)
is a leading provider of professional services focusing on
strategic consulting, data warehousing, business intelligence,
business process reengineering, as well as integration and
information technology management solutions. CSI offers an array of
products and services to help companies define, develop, and
implement the warehousing and strategic use of both enterprise-wide
and specific categories of strategic data. CSI's customers include
ADP, Coach, Goldman Sachs, Liberty Mutual, Merck, Morgan Stanley,
and Pfizer. Information about CSI can be found on the web at
http://www.csiwhq.com/ or by calling its corporate headquarters at
888-CSI-5036. Note on Forward-Looking Statements Except for the
historical information contained herein, this press release
contains, among other things, certain forward-looking statements,
within the meaning of the Private Securities Litigation Reform Act
of 1995 that involve risks and uncertainties. Such statements may
include, without limitation, statements with respect to CSI's
plans, objectives, expectations and intentions and other statements
identified by words such as "may," "could," "would," "should,"
"believes," "expects," "anticipates," "estimates," "intends,"
"plans" or similar expressions. These statements are based upon the
current beliefs and expectations of CSI's management and are
subject to significant risks and uncertainties, including the
ability of CSI to be in compliance with all applicable American
Stock Exchange continued listing requirements, the ability to
maintain revenue growth, the ability to locate and acquire other
businesses and to successfully integrate such acquisitions, the
ability to decrease operating expenses, and those detailed in CSI's
filings with the Securities and Exchange Commission. Actual results
may differ from those set forth in the forward-looking statements.
These forward-looking statements involve certain risks and
uncertainties that are subject to change based on various factors
(many of which are beyond CSI's control). CSI undertakes no
obligation to update publicly any forward-looking statements.
Investor Relations: Porter, LeVay & Rose, Inc. Andrew Berlin,
Account Executive Jeffrey Myhre, VP -- Editorial 212-564-4700 Media
Contact: Tracee Lee Beebe Marketing & Communications Conversion
Services International, Inc. 973-560-9400
http://www.newscom.com/cgi-bin/prnh/20060421/NYF015LOGO
http://photoarchive.ap.org/ DATASOURCE: Conversion Services
International, Inc. CONTACT: Investor Relations: Andrew Berlin,
Account Executive, or Jeffrey Myhre, VP -- Editorial, both of
Porter, LeVay & Rose, Inc., +1-212-564-4700; or Media Contact:
Tracee Lee Beebe, Marketing & Communications of Conversion
Services International, Inc., +1-973-560-9400, Web site:
http://www.csiwhq.com/
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