Sears Steps Up Again to Help More Than 20,000 Military Families Through Its Heroes at Home Wish Registry
13 January 2010 - 2:41AM
PR Newswire (US)
Retailer raises nearly $7 million in gift card donations during the
2009 holiday season as a way to say 'thank you' to those who have
sacrificed for our country HOFFMAN ESTATES, Ill., Jan. 12
/PRNewswire/ -- During the 2009 holiday season, Sears called on
Americans to help make Christmas special for thousands of
active-duty military men and women and their families by
contributing to the Sears Heroes at Home Wish Registry(TM). Thanks
to the generosity from across the country, Sears was able to
brighten the holidays for deserving soldiers and their families by
raising nearly $7 million in gift card donations. As a result,
Sears provided $322.63 in gift cards to more than 20,000 military
families this holiday season. Military families were given the
means to purchase everything from warm clothes and new toys for
their children to a Christmas tree and other holiday decorations.
At a time when some families struggle and are separated with
parents and spouses deployed overseas, Sears, with the help of
Americans nationwide, stepped up to make the holidays joyous at a
time when it was needed most. Those who have benefited from the
Heroes at Home Wish Registry shared their heartfelt thanks and
appreciation at http://www.sears.com/heroesathome: "Tears are
streaming down my face as I write my message. Your generous
donations have made such a huge difference in so many lives. As
military spouses, we tend to feel neglected and forgotten during
the holidays. Thank you so much for your appreciation." "Thank you
to everyone who participated and donated last year. My four kids
would not have had decorations on a tree if it wasn't for your
kindness. Thank you so much - my husband appreciates you thinking
of him and his military family." "When I came home from Iraq last
year, my now wife and I decided to get married. By Christmas, she
had been unemployed for four months and I was on my way out of the
service. We had three children to buy Christmas gifts for and
thankfully I had my Heroes at Home card - that was the only way we
had to buy them gifts. It was definitely a blessing for us in a
time of need." "We are so thankful to everyone - especially our
customers - who contributed to this year's Heroes at Home Wish
Registry allowing us to provide support to thousands of military
families, many of whom spent Christmas with a family member
overseas," said Richard Gerstein, senior vice president, marketing
for Sears Holdings. "While the holidays can be particularly tough
for military families, the hardships don't stop there, which is why
Sears is committed to supporting the men and women of our military
who sacrifice so much for all of us - all year long. We look
forward to helping even more military families in 2010." During the
holiday season, Sears provided three disbursements in the form of
e-Gift Cards to the military families registered in the Heroes at
Home Wish Registry. The third and final e-Gift Card, in the amount
of $122.63, was distributed in early January to help them start the
New Year off right. The Sears Heroes at Home program continues to
have a positive impact on the lives of military families and
others. The Heroes at Home Wish Registry, is one of Sears Holdings'
multiple programs supporting the military and their families. To
learn more about Heroes at Home, visit
http://www.sears.com/heroesathome. About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail
stores in the United States and Canada. Sears Holdings is the
leading home appliance retailer as well as a leader in tools, lawn
and garden, home electronics and automotive repair and maintenance.
Key proprietary brands include Kenmore, Craftsman and DieHard, and
a broad apparel offering, including such well-known labels as
Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe
and Covington brands. It also has the Country Living collection,
which is offered exclusively by Sears and Kmart. We are the
nation's largest provider of home services, with more than 12
million service calls made annually. Sears Holdings Corporation
operates through its subsidiaries, including Sears, Roebuck and Co.
and Kmart Corporation. For more information, visit Sears Holdings'
Web site at http://www.searsholdings.com/. DATASOURCE: Sears
Holdings Corporation CONTACT: Tom Aiello of Sears Holdings,
+1-847-286-7387, ; or Carolyn Goldberg of Euro RSCG Worldwide PR,
+1-212-367-6947, , for Sears Web Site:
http://www.searsholdings.com/ Company News On-Call:
http://www.prnewswire.com/comp/923204.html
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