CXS ChallengerX plc

 
TIDMCXS 
 
21 April 2022 
 
                                ChallengerX plc 
 
                       ("ChallengerX" or the "Company") 
 
   ChallengerX Signs Five Year Digital Asset Monetization Agreement with The 
                            American Arena League. 
 
ChallengerX PLC (AQSE: CXS), announces the signing of its first leaguewide 
agreement to its Software-as-a-Service (SaaS) monetization platform, CXSports. 
The agreement is exclusive and carries an initial five-year term. 
 
The American Arena League (AAL), a professional arena football league that 
started its inaugural season in 2018, has signed a Digital Asset Monetization 
Agreement (DAMA) in order to promote the league and help monetize league, team 
and player media assets through the CXSports platform. 
 
The AAL intends to capitalize on CXSports' wide-reaching performance-marketing 
modules, which are conceived to drive incremental revenues by leveraging 
digital sports assets on a location-agnostic basis. 
 
"We truly look forward to working with CXSports as part of our efforts to 
rebrand the AAL and secure incremental branding and monetization channels. We 
are impressed by the scope and depth of the CXSports offering and truly look 
forward to this five-year partnership", said AJ Roque, Director of League 
Operations. Mr. Roque also serves as the General Manager and Head Coach of the 
"Jersey Bearcats", a New Jersey based arena football team. 
 
"The entire ChallengerX team is thrilled to be working with the AAL", replied 
Lucas Caneda, COO at ChallengerX plc. "Our existing and future product pipeline 
is designed to meet the specific needs and requirements of leagues like the AAL 
as well as the teams and athletes they represent." 
 
About ChallengerX PLC: 
 
Listed on the Aquis Stock Exchange in London, ChallengerX plc, is a 
Software-as-a-Service "SaaS 2.0" monetization technology and digital marketing 
company serving sports clubs, players, sports news sites, and other influencers 
around the world. Its technology helps its customers, at no additional cost, 
generate incremental recurring revenues from their existing followers via a 
proprietary LOPI ("Leverage Other People's Influence) strategy. 
 
ChallengerX also offers bespoke service packages that help clubs develop and 
build their brand, rapidly grow their base of fans, gain additional higher-end 
sponsors, and source and sell club merchandise through a club-branded eStore 
the Company operates on each club's behalf. 
 
This announcement contains information which, prior to its disclosure, 
constituted inside information as stipulated under Regulation 11 of the Market 
Abuse (Amendment) (EU Exit) Regulations 2019/310 (as amended). 
 
The directors of ChallengerX accept responsibility for this announcement. 
 
For further information please contact: 
 
ChallengerX plc 
 
John May                      Phone: +44 7860 715075 
Non-Executive Chairman        Email: john@challengerx.io 
 
Brian Connell, CFA            Phone: +44 207 459 4148 
Finance Director and CEO      Email: brian@challengerx.io 
 
First Sentinel 
 
Corporate Adviser             +44 7876 888 011 
Brian Stockbridge 
Jenny Liu 
 
 
 
END 
 
 

(END) Dow Jones Newswires

April 21, 2022 11:26 ET (15:26 GMT)

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