PARIS, November 17, 2014 /PRNewswire/ --
eServGlobal (LSE: ESG.L & ASX: ESV.AX), the provider
of end-to-end mobile financial services to emerging markets, is
pleased to be presenting a live demo of its mobile money and EVD
(Electronic Voucher Distribution) solution at the 4th
annual Zain Technology Conference (ZTC) in Instanbul this week.
Zain, a tier 1 mobile telecommunications group with eight
operations across the Middle East
and Africa, is hosting the event
to highlight the latest innovations that support and drive Zain's
operations and strategy.
(Logo:
http://photos.prnewswire.com/prnh/20120730/552126 )
eServGloval last year announced a three-year framework agreement
with the Zain Group to provide end-to-end mobile money and EVD
solutions across Zain Group's operations.
Mobile money and mobile financial services are a key element in
the Zain Group strategy. Through innovative product design and
marketing strategies, Zain aims to maximise the benefit of mobile
money and give customers new alternatives to financial
transactions. Zain Group coverage extends to more than 44.4 million
subscribers spanning Kuwait,
Bahrain, Iraq, Jordan,
Lebanon, Saudi Arabia, South
Sudan and Sudan. Notably,
in several of Zain's markets, over 90% of the population does not
have access to banking facilities.
Paolo Montessori, CEO, eServGlobal, said, "We have worked
closely with Zain to launch mobile money solutions which will not
only meet the needs of their users today, but will grow in size and
features to exceed expectations for years to come. Mobile money is
a rapidly evolving space and we are committed to working with Zain
to ensure our solutions are putting next-generation services in the
hands of their users."
Scott Gegenheimer, CEO, Zain
Group, commented, "ZTC is growing bigger with every passing
year, reflecting the development of the dynamic telecommunications
industry, where today's innovations are tomorrow's differentiators.
Together with our trusted partners, technology innovation and its
implementation to enhance our customers' mobile experience lies at
the heart of what Zain is doing."
Zain promotes the main benefits of mobile money as:
- Convenience and easy-of-use as it gives straightforward access
to money anywhere at anytime
- Mobile money is secure and more flexible than cash, allowing
consumers to make payments remotely
- Mobile money provides an affordable way to access banking
facilities
- One-stop shop experience
Zain's mobile commerce services have a transformational effect
on unbanked populations as they open financial systems to formally
excluded population segments. This kind of change is crucial in
emerging markets where financial inclusion is key to economic
development.
