RNS Number:3472U
Pixology PLC
19 January 2004


RNS Release
For immediate release: 07:00, 19 January 2004


Pixology signs licensing agreement with Canon Inc

London, UK Pixology plc (LSE:PIX), the digital photography software expert,
today announced it has signed a two-year agreement with Canon Inc's digital
camera group to supply Pixology IRISSTM - the company's patent-pending red-eye
removal technology.

Pixology IRISSTM (Intelligent Red-Eye Imaging Software Solution) will be
distributed with the majority of Canon Inc's extensive range of imaging
products.

Latest figures show that Canon had 18.2 percent* of the global market for
digital cameras.

Pixology also recently signed a deal with Canon's printer group to bundle
IRISSTM with Canon Bubble Jet printers.

As part of the deal announced today, Pixology IRISSTM will be supplied as a
Software Developers Toolkit (SDK) for both Apple Mac and PCs, and will be
integrated with Canon's software products that are bundled with its digital
cameras, and as a value add feature for online applications.

It is estimated that, on average, only 20 per cent of digital images captured
actually make it to print. The correction of red-eye in these images is expected
to increase this percentage.

Yuval Yashiv, CEO of Pixology plc, said:

"The flexibility and effectiveness of our technology has once again been
recognised by Canon and we are delighted that the company has decided not only
to bundle Pixology IRISSTM technology with its Bubble Jet printers, but also to
incorporate it with most of its digital cameras.

We are hoping that Pixology IRISSTM will set the standard for automatic red-eye
removal from digital pictures. Canon's adoption of this technology across most
of its digital imaging products is a major step towards achieving our goal."

Hiro Hashimura, General Manager, Digital Imaging Marketing Management Division
of Canon Inc said:

"Canon has always been committed to improving the quality of the digital image
experience for end users. By being able to offer a fully automatic red-eye
removal solution, we gain a key differentiator over our competitors.

Pixology's IRISSTM technology is one way in which we are currently enhancing our
product range, which will help facilitate a better digital image experience for
end users."

ends

Media Relations:              Investor Relations:
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Leanne Tritton                Ann Marie Wilkinson
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* Source : Nihon Keizai Shimbon (Nikkei), 2003 (2002 figures)


About Pixology plc

Pixology is a provider of innovative imaging software in the rapidly expanding
market of digital photography.

Since entering the digital imaging market in 1995, the Company has developed
technology that enables consumers to easily print, organise, and share their
digital pictures. These pictures can be printed at home, via the internet or
through in-store kiosks.

The Company has also developed and sold Pixology IRISSTM (Intelligent Red-eye
Imaging Software Solution), believed to be one of the world's first commercially
available automatic software solutions for the detection and correction of
red-eye in digital photographs and winner of the Technology Systems category of
the British Computer Society 2003 Awards.

As a supplier of "white label" services internationally, Pixology has
established a strong reputation in the digital photographic market. Its products
are used by a number of leading digital photography brands such as Agfa, Canon,
Konica and Nikon.

In November 2003, Pixology received a Technology Industry Award in the category
of "Most Effective Alliance" for its business alliance with Jessops, one of the
UK's leading photographic retailers and business partner to Pixology since June
2000.

Lord Young of Graffham, former Secretary of State for Trade and Industry and
executive chairman of Cable & Wireless, chairs the company. He is joined on the
board by Stephen Zimmerman, former deputy chairman of Mercury Asset Management
and joint chief operating officer of Merrill Lynch Investment Managers, Dr.
Terry Wright, former head of European R&D, Eastman-Kodak Company, and the Hon.
Peter Benson, former partner of PricewaterhouseCoopers.

The company is a participating member of the International Imaging Industry
Association (I3A) - the leading global imaging industry association - whose
influential members include Agfa, Eastman Kodak, Fuji Photo and HP. Pixology
sits alongside these companies on I3A's CPXe networking standards committee. 

Pixology plc listed on the Alternative Investment Market of the London Stock
Exchange in December 2003.

For more information on Pixology please visit www.pixology.com



                      This information is provided by RNS
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