Prescription for Success: Epocrates for BlackBerry
15 November 2007 - 12:30AM
PR Newswire (US)
Popular Medical Software Now Available for BlackBerry Smartphones
SAN MATEO, Calif., Nov. 14 /PRNewswire/ -- Physicians across the
country can now receive more than emails and calls on their
BlackBerry(R) smartphone; they can access important clinical
information that can help reduce medical errors and improve quality
of care. Epocrates, Inc. announced today the availability of the
Epocrates Rx(R) free drug and formulary reference guide for
BlackBerry smartphones from Research In Motion (RIM) (Nasdaq: RIMM;
TSX: RIM). "BlackBerry devices are issued to many physicians,
managers and clinical pharmacists at MedStar Health. This provided
a resource challenge since we also encourage Epocrates usage for
all clinicians, causing several physicians to carry two devices,
myself included," said Dr. Peter Basch, MedStar medical director of
ambulatory clinical systems. "I am delighted I can now have the
drug reference on my BlackBerry, which will definitely lighten my
load and help productivity." In research studies, physicians have
reported that Epocrates' medical software reduces medical errors
and saves time by enabling clinicians to look- up important drug
information. The Epocrates Rx guide enables clinicians to access
drug information for checking drug dosing, interactions, pricing or
insurance coverage. The free drug reference guide can be
conveniently installed over-the-air on to a BlackBerry smartphone,
giving medical professionals the ability to receive clinical
updates in real-time and make even more informed clinical decisions
for their patients. "Today's busy physicians want robust technology
solutions that meet their mobile needs whether they are in the
clinic, on-call or off-duty," said Jeff McDowell, Vice President,
Global Alliances at Research In Motion. "The industry-leading
BlackBerry platform together with Epocrates' trusted clinical
content can provide medical professionals with enhanced access to
information and communications for their practice or institution."
"Our engineers have been working hard over the past several months
to develop a product that takes full advantage of the BlackBerry
solution's unique features, while maintaining our user-friendly
navigation and authoritative content," said Kirk Loevner, chairman
and chief executive officer of Epocrates. "We foresee significant
adoption of BlackBerry smartphones among medical professionals and
have plans to continue to innovate for the platform." ABOUT
EPOCRATES, INC. San Mateo, Calif.-based Epocrates is transforming
the practice of medicine by developing innovative mobile software
and web-based solutions that support clinical decisions at the
point of care. More than 500,000 healthcare professionals,
including more than one in four U.S. physicians, actively use
Epocrates' medical software to improve patient safety, avoid drug
interactions and save time. The company's services also enable
communication between its users and healthcare organizations such
as pharmaceutical manufacturers, government agencies and market
research firms. For more information about Epocrates, please visit
http://www.epocrates.com/company. All trademarks are properties of
their respective owners. CONTACT Erica Sniad Morgenstern
650-227-6907 The BlackBerry and RIM families of related marks,
images and symbols are the exclusive properties and trademarks of
Research In Motion Limited. RIM assumes no liability and makes no
representation, warranty or guarantee in relation to third party
products or services. DATASOURCE: Epocrates, Inc. CONTACT: Erica
Sniad Morgenstern of Epocrates, Inc., +1-650-227-6907, Web site:
http://www.epocrates.com/company
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