Amplitude Transitions Sales Leadership with New Chief Revenue Officer
18 April 2023 - 11:00PM
Business Wire
Former Instabase and Microsoft executive
Nathaniel Crook joins digital analytics leader
Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics
platform, today announced the appointment of Nathaniel Crook as the
company’s next chief revenue officer (CRO). With over 20 years of
enterprise software sales and engineering experience, Crook will
lead Amplitude’s sales and partner organizations globally.
“Nate has extensive experience in sales and engineering at
startup and enterprise-class companies, so he’s an ideal fit for
this next chapter of Amplitude’s growth,” said Amplitude President
Thomas Hansen. “His track record of scaling global sales teams,
selling to the world's largest companies, and partnering with
developer teams to solve problems will help Amplitude unlock the
power of its customer’s products.”
“As organizations increasingly rely on technology to drive
strategy and fuel growth, companies across all industries and
segments need to build digital platforms and experiences that their
customers love,” added Crook. “As an essential part of the modern
technology stack, our market is enormous and continues to rapidly
grow. With a best-in-class product suite and a world-class team,
I’m thrilled to join Amplitude and excited about our future.”
Today’s news comes as current Amplitude CRO Matt Heinz
transitions from the company, staying until mid-May to ensure a
seamless handover.
“Since Matt joined Amplitude three and a half years ago, he’s
played a critical role in both our financial growth and our company
culture,” added Hansen. “Under his leadership, Amplitude scaled
from a startup to a public company that ended 2022 with more than
$230M in revenue. I cannot say enough about Matt's impact on the
business, and we wish him all the best.”
Crook previously led the global go-to-market function at
Instabase—including sales, marketing, professional services,
customer success, and operations—through a period of historic
revenue growth and customer acquisition. He also held sales
leadership roles at Microsoft, Cisco, and a number of startups.
Crook began his career as a developer and sales engineer, and has a
Bachelor of Science in physics and mathematics from Muhlenberg
College.
Crook joins Amplitude as widespread demand grows for
self-service digital analytics. Amplitude helps teams understand
customer behaviors and make product changes to drive the right
outcomes, whether that's sign-ups, retention, or repeat purchases.
The company ranked #1 in eleven categories in G2’s 2023 Spring
Report, including product analytics and mobile app analytics.
About Amplitude
Amplitude is a leading digital analytics platform that helps
companies unlock the power of their products. Almost 2,000
customers, including Atlassian, Jersey Mike’s, NBCUniversal,
Shopify, and Under Armour, rely on Amplitude to gain self-service
visibility into the entire customer journey. Amplitude guides
companies every step of the way as they capture data they can
trust, uncover clear insights about customer behavior, and take
faster action. When teams understand how people are using their
products, they can deliver better product experiences that drive
growth. Amplitude is the best-in-class analytics solution for
product, data, and marketing teams, ranked #1 in multiple
categories in G2’s 2023 Spring Report. Learn how to optimize your
digital products and business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230418005366/en/
Communications Darah Easton press@amplitude.com
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