Amplitude Expands EMEA Investment with New Leadership
31 May 2023 - 4:00PM
Business Wire
As adoption of its leading digital analytics solution grows,
Amplitude, Inc. (Nasdaq: AMPL) has appointed Jeremy Grinbaum as
Vice President of EMEA South. With more than 20 years of software
sales experience, Grinbaum will lead the strategy and execution of
Amplitude’s business in France, Southern Europe, the Middle East,
and Africa.
"Our opportunity in the region is unparalleled, and in Jeremy,
we have a results-driven leader with a passion for success,” said
Daniel Bailey, vice president of EMEA at Amplitude. “He cares about
the success of the region and of his team, so he's an ideal fit. I
look forward to working with Jeremy as we help every company unlock
the power of their products.”
“In these challenging economic times, every company is looking
for an edge. Amplitude offers trusted data on customer behaviour
and clear insights into how to improve products, so it's a
must-have in today’s tech stack,” said Grinbaum. “I'm looking
forward to partnering with our team in France and the entire EMEA
South region as we work to create lasting partnerships with our
customers.”
Grinbaum is skilled at driving international demand and
previously scaled global sales teams at Twilio and Box. Before
that, he helped grow Microsoft’s presence in the French market.
Reporting to Bailey, Grinbaum will focus on expanding Amplitude’s
fast-growing EMEA South customer base, which includes brands like
BeReal, Canal+, Decathlon, Happn, and Tag Heuer, an LVMH company.
Today, more than one-third of French unicorns are Amplitude
customers.
Companies like MWM, the world’s leading creative apps publisher,
use Amplitude to better understand how users interact with their
products. With Amplitude, the MWM team analyzed user behavior and
made changes to make the app’s digital music lessons less
complicated. These changes led to a 60% uplift in the users who
completed the sample pack lessons and purchased add-ons.
“Amplitude is more than just a tool for MWM,” said Benjamin
Duvivier, product lead at MWM. “It has influenced every aspect of
our product operations. We don't rely on gut instincts to make
product decisions. Instead, we use data to drive our business
growth, enhance our products, and retain our users.”
To better support its growing European customer base and the
increasing number of companies investing in digital products,
Amplitude recently made its world-class experimentation product,
Amplitude Experiment, available via the company’s EU data centre in
Frankfurt, Germany. Organisations looking to experience the
combined power of analytics and experimentation can now store their
customer data within the EU to help meet their GDPR compliance
goals.
To learn more about Amplitude, request a custom demo here.
About Amplitude
Amplitude is a leading digital analytics platform that helps
companies unlock the power of their products. Almost 2,200
customers, including Atlassian, Jersey Mike’s, NBCUniversal,
Shopify, and Under Armour, rely on Amplitude to gain self-service
visibility into the entire customer journey. Amplitude guides
companies every step of the way as they capture data they can
trust, uncover clear insights about customer behavior, and take
faster action. When teams understand how people are using their
products, they can deliver better product experiences that drive
growth. Amplitude is the best-in-class analytics solution for
product, data, and marketing teams, ranked #1 in multiple
categories in G2’s 2023 Spring Report. Learn how to optimize your
digital products and business at amplitude.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230530005634/en/
Communications Darah Easton press@amplitude.com
Amplitude (NASDAQ:AMPL)
Historical Stock Chart
From Apr 2024 to May 2024
Amplitude (NASDAQ:AMPL)
Historical Stock Chart
From May 2023 to May 2024