Amplitude Brings Full Power of Digital Analytics to Every Team for Less
18 October 2023 - 1:00AM
Business Wire
Company introduces self-service "Plus" plan
with Analytics, CDP and feature-management capabilities at just $49
per month
Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics
platform, today announced the launch of Amplitude Plus, a new
self-service offering that puts more capabilities from its platform
into the hands of more teams at a lower cost. With Plus, businesses
of all sizes gain access to the most powerful features of
Amplitude’s Digital Analytics Platform to deliver better digital
experiences and drive better outcomes.
Acquiring, retaining, and monetizing customers is critical for
early-stage companies looking to scale. However, many teams cannot
afford the full stack of tools they need to understand what their
customers love, where they get stuck, and what keeps them coming
back. The Plus plan levels the playing field by putting the full
breadth of the Amplitude platform into the hands of every
organization at an affordable price.
Starting at just $49 per month for up to 300,000 monthly tracked
users (MTU), Plus includes Amplitude Analytics’ capabilities,
powerful audience-management tools within its Customer Data
Platform, as well as A/B testing, feature flagging and other
feature-management tools previously only available in Experiment.
The Plus plan is truly self-service – people can sign up online and
get started immediately.
"We've heard the feedback that the pricing models for data
analytics are broken. For the category as a whole, it's clear that
event-based approaches can get expensive fast, pricing isn’t
transparent, and the jump from free to paid is often steep," said
Spenser Skates, CEO and co-founder of Amplitude. “With the Plus
plan, we're changing all that. We're the first company to offer the
best of our digital analytics platform in a self-serve way. It's
available at the best price on the market. And we're making it
super-simple to get up and running quickly."
The launch of Plus comes on the heels of an enhanced onboarding
process to make it easier and faster for teams to get value from
Amplitude. This includes:
- Taxonomy templates and event recommendations that make it easy
to instrument data.
- Industry-specific starter templates that quickly surface
product insights and guide users to more complex questions.
- Amplitude Academy offers flexible, self-paced learning, along
with the Cohort community where industry peers share product and
growth insights.
Learn more about Plus on the Amplitude blog. Get started
today.
About Amplitude
Amplitude is a leading digital analytics platform that helps
companies unlock the power of their products. More than 2,300
customers, including Atlassian, Jersey Mike’s, NBCUniversal,
Shopify, and Under Armour, rely on Amplitude to gain self-service
visibility into the entire customer journey. Amplitude guides
companies every step of the way as they capture data they can
trust, uncover clear insights about customer behavior, and take
faster action. When teams understand how people are using their
products, they can deliver better product experiences that drive
growth. Amplitude is the best-in-class analytics solution for
product, data, and marketing teams, ranked #1 in multiple
categories in G2’s 2023 Fall Report. Learn how to optimize your
digital products and business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231017447357/en/
Communications Darah Easton press@amplitude.com
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