BigCommerce Open Sources B2B Edition Buyer Portal, Giving B2B Enterprise Customers Full Control to Build and Customize Optimal Buyer Experiences
07 May 2024 - 10:00PM
Business Wire
With access to the Buyer Portal source code,
enterprise B2B brands can achieve deeper customization to create
unique buyer experiences that meet industry-specific needs and
solve complex workflows faster, at scale and at lower cost
BigCommerce (Nasdaq: BIGC), a leading Open SaaS, composable
ecommerce platform for fast-growing and established B2C and B2B
brands and retailers, today announced it has launched the B2B
Edition Open Source Buyer Portal, giving enterprise manufacturers,
distributors, wholesalers, developers and agency partners creative
control to build and customize the optimal B2B buyer experience
with speed, at scale and at a lower total cost.
Having full access to the Buyer Portal's open-source code equips
B2B brands with the robust foundation to create tailored buyer
experiences designed to meet their unique industry demands and
workflows. Sellers can deliver a bespoke customer experience
throughout the entire buyer lifecycle from product discovery to the
sale, and can now extend into service and warranty support directly
from a single portal. By leveraging this customizable starting
point, B2B brands can potentially decrease the time and costs
involved in developing their ecommerce sites, streamlining their
operations and enhancing customer satisfaction.
“With this release, BigCommerce B2B Edition is the only
Enterprise focused, open-source B2B buyer portal application backed
by a robust set of SaaS APIs. Optimized to deliver the utmost
performance and flexibility, enterprise brands now have a solid
foundation that can shave weeks off development and the full
control they desire, without the burden of building from the ground
up to create a buyer/seller experience that hits the mark,” said
Lance Owide, senior director and general manager of B2B at
BigCommerce.
The Open Source Buyer Portal complements BigCommerce’s B2B
Edition, a flagship suite of out-of-the-box B2B functionalities
that collectively work together to provide B2B customers of all
sizes with an open and intuitive B2B solution that transforms
legacy B2B practices into a modern, agile and nimble digital
operation with a composable foundation ready to scale with the
business.
Key benefits of the Open Source Buyer Portal include:
- Customized Purchasing Experiences. From a single
backend, curate tailored purchasing experiences based on a buyer's
specific region, industry vertical and unique buying processes to
better meet buyer expectations, drive conversions and build brand
loyalty.
- Streamlined Servicing. Create integrated servicing
experiences specific to industry best practices, including
warranties, customer support and product servicing, helping to
improve efficiency for customers and seller service teams.
- Faster Time-to-Market. Providing a powerful starting
point helps remove the requirement for developers to build
foundational B2B components, speeding up time-to-market and
potentially more revenue generation.
- Reduced Development Costs. Leveraging a pre-built
foundation and access to source code enables B2B brands to
potentially save valuable development time, cost and resources for
faster iterations and implementations, without compromising the
buyer experience.
“The release of the B2B Edition open-sourced Buyer Portal marks
a pivotal moment in the B2B ecosystem, heralding a transformative
shift in how businesses operate,” said Wayne Stratbucker,
BigCommerce platform manager at Americaneagle.com. “This innovative
approach empowers enterprise B2B customers with unparalleled
customization options, aligning perfectly with their diverse needs,
all while retaining the streamlined efficiency inherent in SaaS
solutions. Embracing open source ends the era of cumbersome, costly
and outdated custom platforms of the past, and unlocking
opportunities to shape the future of B2B ecommerce.”
B2B Edition Buyer Portal, available globally for single and
multi-storefronts with localized buyer experiences including
language, content, pricing and promotions, is now offered both
out-of-the-box and open-sourced, giving midmarket and enterprise
B2B customers the advantage of next-level, B2B functionalities in a
single solution. B2B Edition Buyer Portal automates administrative
processes while streamlining the buyer-seller relationship to
better efficiently manage orders, quotes and workflows that reduce
operational burden and influence customer loyalty and
conversion.
BigCommerce customers maximizing success with B2B Edition
include Asahi Beverages, Gesswein, Imperial Dade, Inhaven, MKM
Building Supplies, The Beer Bat, Tectran, Toolsaver, Twin Liquors,
and United Aqua Group, to name a few.
Learn more about B2B Edition’s suite of products, request a demo
or start a free trial by visiting the BigCommerce B2B Edition
Solutions page.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable
ecommerce platform that empowers brands and retailers of all sizes
to build, innovate and grow their businesses online. BigCommerce
provides its customers sophisticated enterprise-grade
functionality, customization and performance with simplicity and
ease-of-use. Tens of thousands of B2C and B2B companies across 150
countries and numerous industries rely on BigCommerce, including
Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur
Baking Co., MKM Building Supplies, Ted Baker, United Aqua Group and
Uplift Desk. For more information, please visit www.bigcommerce.com
or follow us on X and LinkedIn.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
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Dana Marruffo dana.marruffo@bigcommerce.com
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