First: Triple Berry Bliss Cheesecake Debuts July 29; Second: Cheesecake Rewards Members Enjoy Special Dine-In Offer on July 29 and July 30, and Third: Exclusive Cake Merch Offer for Cheesecake Rewards Members July 29 and July 30

The Cheesecake Factory® is celebrating its favorite holiday – National Cheesecake Day – in a big way this year making it a two-day celebration and introducing the newest flavor to its legendary lineup on July 29: Triple Berry Bliss Cheesecake – creamy cheesecake layered with vanilla cake, three kinds of berries and a kiss of citrus. For every slice of Triple Berry Bliss Cheesecake sold through July 29, 2025, The Cheesecake Factory will donate 25 cents to Feeding America®, the nation’s largest hunger-relief organization dedicated to ending hunger through a network of partner food banks and meal programs*. The Cheesecake Factory has donated more than $6.6 million to Feeding America since 2008 through the sale of its specially designated cheesecakes.

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Additionally, Cheesecake Rewards® members can dine-in on Monday, July 29 or Tuesday, July 30 and enjoy any slice of The Cheesecake Factory’s more than 30 legendary flavors of cheesecake – including the new Triple Berry Bliss Cheesecake – for half price**.

On July 29, The Cheesecake Factory is also introducing its Cake Merch™ California Summer Collection online featuring limited-edition caps, t-shirts, beach towels and other summer must-haves. In celebration of National Cheesecake Day, on July 29 and July 30, Cheesecake Rewards members will receive free shipping and a free Celebration Cheesecake Luggage Tag with any Cake Merch purchase***.

“The Cheesecake Factory is very pleased to commemorate National Cheesecake Day by introducing our Triple Berry Bliss Cheesecake supporting Feeding America,” said David Overton, Founder and CEO of The Cheesecake Factory Incorporated. “Additionally, we are happy to provide our Cheesecake Rewards members with a special dine-in offer and exclusive Cake Merch offer on July 29 and July 30.”

*Donations made on slices sold at all The Cheesecake Factory restaurants in the U.S.A., including Puerto Rico.

**Offer valid July 29, 2024 or July 30, 2024 for dine-in only. One time use only. At least one member of party must be enrolled as a Cheesecake Rewards member prior to dining. One discounted slice of cheesecake or layer cake per dine-in guest per party. Maximum of six (6) discounted slices per party. Each guest must be present to redeem. Offer only valid at restaurants in the U.S.A., including Puerto Rico.

***While supplies last. Must enter special discount code at check out to receive free shipping and free luggage tag. Must be enrolled as a Cheesecake Rewards member to receive special discount code; code will be sent to Cheesecake Rewards members via email and posted on the Cake Merch tab of Cheesecake Rewards members’ account dashboard on July 28, 2024. Neither The Cheesecake Factory Restaurants, Inc. nor its affiliates are responsible for any inability to use discount code during the promotion period, regardless of cause, and will not provide rain checks or other 'make goods' in the event of any such inability.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com Find us on Facebook at www.facebook.com/TheCheesecakeFactory Follow us on X at www.x.com/cheesecake Follow us on Instagram at www.instagram.com/cheesecakefactory Follow us on TikTok at www.tiktok.com/@thecheesecakefactory

About The Cheesecake Factory Incorporated

The Cheesecake Factory is a leader in experiential dining. We are culinary forward and relentlessly focused on hospitality. Delicious, memorable experiences created by passionate people – this defines who we are and where we are going. We currently own and operate 340 restaurants throughout the United States and Canada under brands including The Cheesecake Factory®, North Italia®, Flower Child® and a collection of other FRC brands. Internationally, 34 The Cheesecake Factory® restaurants operate under licensing agreements. Our bakery division operates two facilities that produce quality cheesecakes and other baked products for our restaurants, international licensees and third-party bakery customers. In 2024, we were named to the FORTUNE Magazine "100 Best Companies to Work For®" list for the eleventh consecutive year. To learn more, visit www.thecheesecakefactory.com, www.northitalia.com, www.iamaflowerchild.com and www.foxrc.com.

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune® and Fortune 100 Best Companies to Work For® are registered trademarks of Fortune Media IP Limited and are used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, The Cheesecake Factory Incorporated.

Berk Communications Brooke Levine / Gabrielle Gaines 732-735-5982 / 917-991-8354 cheesecake@berkcommunications.com

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