Badgley Mischka Targets Broader Customer Base with New Bridge Apparel Collection; Designer Brand Also Announces Plans For New Co
21 June 2005 - 10:30PM
Business Wire
Badgley Mischka(R), a division of Candie's Inc., (NASDAQ: CAND)
announced today a license agreement with Groupe JS International
for a bridge apparel collection to launch for Spring 2006. The
collection will be targeted to luxury and better department and
specialty stores and will consist of evening gowns, cocktail
dresses and separates priced from $500 to $1,500 retail. Neil Cole,
CEO, Candie's, Inc. stated, "We think there is a tremendous
opportunity to bring red carpet luxury and glamour to a broader
audience of women. This collection will raise the bar for luxury
and glamour at more accessible price points. The new showroom at
550 Seventh Avenue is exciting as it will unveil a new look and
feel for the Badgley Mischka brand." According to Mitchell Hops,
President and CEO, Groupe JS International, "Mark and James have
dressed the most glamorous women in the world for over fifteen
years and have become celebrities themselves. Their name has become
synonymous with luxury and glamour to millions of women who have
seen their gowns in the pages of fashion magazines and on
television. This collection will bring their signature sense of
elegance to a broader audience where we anticipate it will be
enthusiastically embraced." Groupe JS has appointed Fran Ornstein
as Vice President of Sales and Merchandising for the new division.
Ornstein was formally at Chetta B for 22 years. Working with Mark
Badgley and James Mischka as Design Director for the new collection
will be Don O'Neill who joins the company from Carmen Marc Valvo
where he worked for 10 years. Commenting on the new showroom at 550
Seventh Avenue, Hops added, "We felt that being in this building
alongside the most prestigious names in the fashion industry was
important. The new showroom will feature the couture collection as
well as the new bridge line and a design studio for the designers
and their team." Designers, Mark Badgley and James Mischka stated,
"Adding the bridge collection serves two purposes. We are making
the Couture collection more special, creating couture-level clothes
that are available through specialized and exclusive ready-to-wear
stores, which we began with the Fall 2005 season. The bridge
collection lets us make Badgley Mischka's elegance and glamour
available to a broader untapped market. JS Groupe has assembled an
outstanding team that has passionately embraced this initiative and
shares our vision." About Badgley Mischka Based in New York City,
Badgley Mischka is known for its luxury evening wear sold through
the most prestigious stores in the world, including Bergdorf
Goodman, Neiman Marcus, Saks Fifth Avenue and Nordstrom. Founded in
1988 by designers Mark Badgley and James Mischka, Badgley Mischka
has been named one of the "Top 10 American Designers" by Vogue
magazine, and has dressed numerous celebrities, including Kate
Winslet, Madonna, Halle Berry, Catherine Zeta-Jones, Jennifer
Lopez, Sarah Jessica Parker and Ashley Judd. Candie's, Inc.
Candie's Inc. is in the business of licensing the CANDIE'S(R),
BONGO(R) and BADGLEY MISCHKA(R) trademarks on a variety of
footwear, apparel and fashion products. Through its wholly owned
subsidiary, Brightstar Footwear, Inc., the Company also arranges
for the manufacture of footwear products for mass market and
discount retailers under the private label brand of the retailer.
For investor information please visit the corporate web site at
www.candiesinc.com. About Groupe JS International Groupe JS
International has been a dynamic presence on the North American
fashion scene for over 30 years. Today, Groupe JS International has
five strong divisions and is widely recognized as one of the
leading suppliers of ladies' dress, sportswear and eveningwear
available in specialty stores, major chain stores and department
stores around the world. Operating out of its office in Montreal,
Canada, and with offices in New York, Toronto and London, the
privately held company is an innovative force in the global
marketplace. More information is available at www.jsgroup.com.
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