AvoDerm® Natural Pet Foods, Nylabone® & Pets Add Life® Champion the Bond Between People & Pets with 15th Season of Bark at...
21 March 2019 - 12:00AM
Business Wire
Central Garden & Pet brands, AvoDerm® Natural Pet Foods and
Nylabone® and the APPA’s Pets Add Life® campaign return to the
field in 2019 with Bark at the Park. This is the 15th season that
Central’s brands have partnered with Major League Baseball® teams
to bring these family friendly events to thousands of fans. More
than 35,000 dogs and their families have attended Bark at the Park
events since 2005. This year’s schedule includes games featuring
the New York Mets, Los Angeles Dodgers, Texas Rangers, Seattle
Mariners, Oakland Athletics, Colorado Rockies and Milwaukee
Brewers. Fans can purchase tickets for themselves and their dogs,
join in a pre-game parade around the field and participate in
pet-friendly activities and free product sampling before enjoying
the game. The program includes fundraising for pet welfare programs
and direct engagement with fans at ballparks across the
country.
“The relationship people have with their pets is very special,”
said Jim Heim, President of Business Development for Central Garden
& Pet. “As a company, we are committed not only to producing
the highest quality pet products, but also to promoting ways for
people and their pets to share in unique experiences and create
lasting memories.”
The American Pet Products Association (APPA) has been a key
supporter of Bark at the Park since 2015 and uses the program to
promote its Pets Add Life campaign which highlights the joys and
benefits of pet ownership. Fans attending the games are encouraged
to share photos of their dogs, sporting their team’s colors, on
social media.
“The Pets Add Life campaign shares the joys and benefits pets
bring to our lives and there’s nothing more enjoyable than watching
a game of baseball with your best pal by your side,” said Bob
Vetere, APPA President and CEO. “We’re excited to be a part of
another season of Bark at the Park and look forward to seeing
hundreds of smiling fans and wagging tails at participating games
across the country.”
Hall of Fame manager and Vice President/Special Assistant with
the Boston Red Sox, Tony La Russa, is the tour’s official
ambassador and will help promote Bark at the Park with a public
service announcement highlighting the program’s contribution to pet
welfare. La Russa is the co-founder and Chairman of the Animal
Rescue Foundation (ARF) that receives donations from Central Garden
& Pet and the teams to support ARF’s many initiatives including
ARF’s Pets and Vets program, which provides dogs and trains them to
be psychiatric service animals for military veterans in need.
“Bark at the Park is not just a wonderful family event, it’s a
real game changer. Proceeds from ticket sales benefit ARF’s Pets
and Vets program, which transforms rescue dogs into skilled service
animals for military veterans with PTSD, traumatic brain injuries,
anxiety, severe depression and more,” said La Russa. “ARF is
honored to partner with AvoDerm, Nylabone and the APPA and we are
grateful for their support in our mission of saving both ends of
the leash®.”
The first Bark at the Park will take place at Globe Life Park in
Arlington, TX on Saturday, May 4th when the Texas Rangers host the
Toronto Blue Jays and an estimated 600 dogs and their families.
Tickets are expected to sell out quickly for all the Bark at the
Park games and can be purchased through the teams’ official web
sites.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA)
is a leading innovator, producer and distributor of branded and
private label products for the lawn & garden and pet supplies
markets. Committed to new product innovation, our products are sold
to specialty independent and mass retailers. Participating
categories in Lawn & Garden include: Grass seed and the brands
PENNINGTON®, and THE REBELS®; wild bird feed and the brand
PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®,
and OVER-N-OUT®; fertilizer and the brands PENNINGTON® and
IRONITE®; live plants from BELL NURSERY; and decorative outdoor
patio products under the PENNINGTON® brand. We also provide a host
of other regional and application-specific garden brands and
supplies. Participating categories in Pet include: Animal health
and the brands ADAMS™, COMFORT ZONE®, FARNAM®, HORSE HEALTH™ and
VITAFLEX®; aquatics and reptile and the brands AQUEON®, CORALIFE®,
SEGREST™ and ZILLA®; bird & small animal and the brands
KAYTEE®, Forti-Diet® and CRITTER TRAIL®; and dog & cat and the
brands TFH™, NYLABONE®, FOUR PAWS®, IMS®, CADET®, DMC™, K&H Pet
Products™, PINNACLE® and AVODERM®. We also provide a host of other
application-specific pet brands and supplies. Central Garden &
Pet Company is based in Walnut Creek, California, and has
approximately 5,400 employees, primarily in North America. For
additional information on Central Garden & Pet Company,
including access to the Company's SEC filings, please visit the
Company’s website at www.central.com.
About Nylabone® Products
Nylabone® Products is a respected producer of premium pet
products, and the leader in safe, healthy chewing
for over 50 years®. Nylabone is a division of T.F.H.
Publications, Inc., the world’s most distinguished publisher of
high-quality care and training books for pets, and a founding
member of the American Pet Products Manufacturing Association
(APPMA). Nylabone is recognized for its excellence, quality,
innovation and leadership in today’s pet industry. Its patented and
patent-pending products are frequently industry award-winners.
T.F.H./Nylabone is a subsidiary of Central Garden & Pet
Company. For more information, visit www.nylabone.com.
About AvoDerm® Natural Pet Food
Good health shows and it starts with the optimum nutrition of
AvoDerm Natural dog and cat food recipes. Made with premium quality
proteins and omega rich avocados, AvoDerm uses no fillers or animal
by product meals and is manufactured in our own facility in
Irwindale, California. Natural avocados are a rich source of the
vitamins, fatty acids, and antioxidants that pets need for balanced
nutrition, along with a healthy skin and coat. What our recipes do
on the inside, shows on the outside. For more information, visit
www.avodermnatural.com.
About ARF
ARF’s core mission is the rescue of dogs and cats who have run
out of time at public shelters, giving them a chance at life until
a new home can be found. ARF couples this mission with innovative
programs strengthening the human-animal bond for children, seniors,
veterans, and people in disadvantaged circumstances. Through ARF,
people experience the unconditional love and acceptance of dogs and
cats to fulfill a mission of “People Rescuing Animals... Animals
Rescuing People…”® Visit www.arflife.org for more
information.
About Pets Add Life
APPA’s Pets Add Life (PAL) program was started in 2005 as a
public service announcement effort and has since grown into a
highly impactful social media campaign garnering millions of
followers and impressions and has become one of the leading voices
for promoting the joys and benefits of responsible pet ownership.
Through YouTube, Facebook and Instagram, active
and engaged PAL fans and followers are able to help spread the
message to their peers. Visit PetsAddLife.org for
more information.
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Mark Newberg847 330 5367 Office847 722 6754
Mobilemnewberg@central.com
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