Outdoor Furniture Cushion Brand ARDEN Partners with Country Music Singer & Songwriter Alexandra Kay to Launch “Favorites” Collection Ahead of Summer Patio Season
04 June 2024 - 11:02PM
Business Wire
Partnership kicked off with a “gARDEN Party”
in Nashville, Tennessee
ARDEN, a leading outdoor patio cushion brand in the Central
Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA),
and rising country music singer/songwriter Alexandra Kay, have
teamed up to celebrate the start of summer outdoor entertaining. To
kick off the collaboration, on Monday, May 20, Kay and ARDEN hosted
an exclusive garden party in Nashville, Tennessee for an intimate
evening of outdoor entertainment.
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Outdoor Furniture Cushion Brand ARDEN
Partners with Country Music Singer & Songwriter Alexandra Kay
to Launch the “Favorites” Collection Ahead of Summer Patio Season -
Partnership kicked off with a “gARDEN Party” in Nashville,
Tennessee (Photo Credit: Sean Davis)
Alexandra Kay’s “favorites” from ARDEN cushions include the
following patterns: Coastal Green Leaf, Navy Palm, and Sage Green
Tenley. The calming color palette nods to her finding solace in the
outdoors, crediting her parent’s porch as the place where she wrote
a lot of her new music.
“It’s been a significant year of growth for me, and I’ve loved
working with ARDEN to spotlight some of my favorite patterns from
their line,” said Alexandra Kay. “I’m hoping that this partnership
offers comfort to those who find peace outdoors like I do. A little
style can go a long way in making you feel better.”
The fade-resistant textiles are also eco-friendly, featuring
ARDEN’s new ultra-soft earthFIBER material. The plant-based fabric
is a blend of bamboo viscose and polyester. The cushions are
generously filled with partially recycled fiber and made to resist
stains and water with PFAS Free treatments.
“We have always had a passion for outdoor decor that you can
feel good about, and we’ve worked hard to ensure sustainability is
a key pillar in our cushion collections,” said Carrie Belcher,
Director of Marketing for ARDEN Companies. “It’s been a delight
working with Alexandra so far, and we’re thrilled to continue our
partnership with her in the future.”
Kay initially rose to fame on social media, garnering over 6
million followers and 170+ million streams on Apple Music and
Spotify. Kay has collaborated with industry titans like Tim McGraw,
Jo Dee Messina, Randy Travis and more. In 2023, her debut album
spent multiple weeks on the Country iTunes charts, and she sold
over 50,000 tickets to headlining shows. 2024 is shaping up to be
an even bigger year for Alexandra, with multiple main-stage
performances and headliner run on Jelly Roll’s “Beautifully Broken
Tour” beginning this fall.
To shop Alexandra’s favorites, head to Alexandra’s Amazon shop
here. ARDEN cushions are available at Amazon, Home Depot, Lowe’s,
Walmart, Target and other online retailers.
About ARDEN
ARDEN Companies is America's leading manufacturer and marketer
of outdoor cushions and pillows, founded in 1964 and still proudly
designing all our products in the USA. The brand offers a variety
of products that are tastefully designed to be fade-resistant,
durable, and water-repellent without compromising style. In 2017,
ARDEN cushions debuted as a retail-ready option with a proven track
record in eCommerce, and in 2019 ARDEN joined the Central Garden
& Pet family. You can shop the product line from
https://www.Amazon.com/ArdenSelections, or visit Lowe’s, The Home
Depot, Walmart, Target and Amazon. @arden.outdoor
About Alexandra Kay
Alexandra Kay kindles a profound connection with listeners
through her heartfelt melodies, evocative storytelling, and
beautifully captivating voice. Born and raised in Waterloo,
Illinois, Alexandra found her voice as a teen, using songwriting as
a vessel for self-expression and self-discovery. After two failed
major record deals, and a starring role in a Netflix Original
series, Alexandra took it upon herself to build the music career
she envisioned. Since then, she's been cementing her status as an
independent force in the industry by sharing her music and life
online, amassing over 6+ million followers on social media which
has led to 300+ million streams between Apple and Spotify alone. AK
(as her fans call her) has graced the stage and collaborated with
industry titans like Tim McGraw, Tracy Lawrence, Jo Dee Messina,
Jelly Roll, Randy Travis, Gary LeVox and more. In October of 2023
Alexandra dropped her debut album “All I’ve Ever Known.” The
independently released project spent multiple weeks in the number
one spot on the iTunes country charts, debuted at number one on
iTunes All Genre and in the top ten on multiple Billboard Charts.
The heart-wrenching ballad “Everleave” from her debut project has
gained tens of millions of views on social media and is currently
in rotation on Sirius XM’s The Highway. With what has been
described as a “Taylor Swift-esque” fan base, AK sold over 50,000
tickets to her headline shows in 2023 alone. 2024 is gearing up to
be her biggest year yet with multiple main stage performances at
the largest festivals in country music, multiple headline runs and
the inception of her sophomore album. @alexandrakaymusic
PHOTOS AVAILABLE HERE | Photo Credit:
Sean Davis
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