Nylabone Celebrates 70-Year Birthday with Eco-Friendly Packaging Upgrade
22 January 2025 - 1:04AM
Business Wire
Nylabone®, an iconic brand in the Central Garden & Pet
portfolio, is celebrating its 70th birthday with a bold commitment
to sustainability. To mark this milestone, the brand has unveiled a
refreshed packaging design that embodies its core brand promise:
“Trusted Chew Toys with Heart and Purpose™.”
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Nylabone Celebrates 70-Year Birthday with
Eco-Friendly Packaging Upgrade (Photo: Business Wire)
The updated packaging not only applies a fresh, modern look but
also significantly reduces the brand’s environmental footprint. By
adopting recyclable paper materials and eliminating most plastic
blister designs, Nylabone is cutting its annual plastic use by more
than 40 tons. This and other sustainability initiatives have earned
Nylabone recognition as one of the Pet Sustainability Coalition Top
Performers of 2024-2025.
“As we celebrate 70-year long legacy of chewing excellence,
we’re also looking toward the future—and that includes continuing
to create top-quality products that best serve dogs, pet parents,
and our planet,” said Glen S. Axelrod, President and CEO of
Nylabone Products. “Through the new packaging design and its
structure, we’re aligning our actions with our heart and purpose,
creating a healthier planet for generations to come.”
Supporting this “Trusted Chew Toys with Heart and Purpose™”
brand promise, a heart shape is carried throughout the packaging to
connect with pet parents’ love for their dogs and symbolize the
brand’s enduring dedication to promoting healthy chewing habits and
celebrating the love between pets and their families. It also
provides clear guidance to help pet parents find the perfect chew
toy based on their dog’s unique needs and wants. Aspects that are
further celebrated on the packaging include the chew toys’ flavor
infusions, functional textures and shapes, and material varieties
to accommodate dogs’ different chewing styles.
This eco-friendly update builds on the brand’s ongoing efforts
to reduce waste. In 2024, Nylabone revamped the packaging for its
Healthy Edibles® and Nutri Dent® chew treats, resulting in annual
savings of 37,000 pounds of paper.
The new chew toy packaging will hit store shelves in spring
2025, reinforcing Nylabone’s commitment to innovation,
sustainability, and it’s 70-years legacy of excellence.
About Nylabone
Nylabone®, a leader in healthy chewing since 1955, and #1 Dog
Chew Toy, crafts high-quality chew toys, tasty chew treats,
exciting play toys, and innovative dental solutions. A
family-founded company, Nylabone has a history of helping pet
parents take the best possible care of their dogs. Nylabone is
committed to developing world-class solutions for destructive
chewing, separation anxiety, dental health, and more, helping dogs
live fuller, happier lives. Recommended by veterinarians, Nylabone
products encourage a positive relationship between humans and their
furry best friends. To put it simply, Nylabone Chews Best™! For
more information, visit www.nylabone.com. Nylabone is a brand owned
by TFH Publications, Inc. TFH Publications, Inc. is a subsidiary of
California-based Central Garden & Pet Company (NASDAQ: CENT)
(NASDAQ: CENTA) and has been a leader in responsible animal care
for over 70 years.
About Central Garden & Pet
Central Garden & Pet (NASDAQ: CENT) (NASDAQ: CENTA)
understands that home is central to life and has proudly nurtured
happy and healthy homes for over 40 years. With fiscal 2024 net
sales of $3.2 billion, Central is on a mission to lead the future
of the pet and garden industries. The Company’s innovative and
trusted products are dedicated to helping lawns grow greener,
gardens bloom bigger, pets live healthier, and communities grow
stronger. Central is home to a leading portfolio of more than 65
high-quality brands including Amdro®, Aqueon®, Cadet®, C&S®,
Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone® and
Pennington®, strong manufacturing and distribution capabilities,
and a passionate, entrepreneurial growth culture. Central is based
in Walnut Creek, California, with 6,450 employees primarily across
North America. Visit www.central.com to learn more.
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