The Small Pet Revolution is Here: Kaytee, Rainn Wilson and Kenneth the Guinea Pig Champion Small Pet Equity in “Small in Show”
20 June 2022 - 11:02PM
Business Wire
Kaytee invites consumers to celebrate their
small pet superstars in a virtual award show using #SmallinShow to
give them a deserving spot on center stage
Kaytee, a leading brand in the Central Garden & Pet
portfolio (NASDAQ: CENT) (NASDAQ: CENTA) and a pioneer in wellness
products for small animals and birds, is on a mission to champion
small pets everywhere. Over 16 million people currently love and
care for small animals or pet birds, but the world of pets can
often feel very focused on dogs and cats. As a result, the small
pets of the world can get lost in the crowd...until now.
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the full release here:
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Kaytee, a leading brand in the Central
Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA) and a
pioneer in wellness products for small animals and birds, is on a
mission to champion small pets everywhere. With the help of A-list
star Kenneth the Guinea Pig (and his human chaperone and
small-animal enthusiast, Rainn Wilson), Kaytee is starting the
small pet revolution with “Small in Show,” a first-of-its-kind
digital short film. “Small in Show” chronicles Kenneth and Rainn’s
journey to enter the famed Westminster Dog Show and in turn,
celebrate all that small pets have to offer. (Photo: Business
Wire)
With the help of A-list star Kenneth the Guinea Pig (and his
human chaperone and small-animal enthusiast, Rainn Wilson), Kaytee
is starting the small pet revolution with “Small in Show,” a
first-of-its-kind digital short film. “Small in Show” chronicles
Kenneth and Rainn’s journey to enter the famed Westminster Dog Show
and in turn, celebrate all that small pets have to offer.
“Small pets are truly overlooked. Everyone goes straight to dogs
and cats. But Kaytee is out to show that these little creatures
have big personalities and are just as worthy to be part of your
family. That’s something that was easy to get behind,” said Rainn
Wilson.
Kenneth isn’t the only pet worthy of recognition. To put
deserving small pets everywhere front and center, Kaytee is
launching its inaugural #SmallinShow Award Show, inviting pet
parents of hamsters, bunnies, mice, birds and other small
companions to share images and stories of their mini heroes across
social media. The #SmallinShow Award Show will culminate with the
crowning of three winners who will each receive a one-year supply
of Kaytee products1.
“Small pets are incredible animals who bring joy to millions of
pet parents every day, and it’s time they get the recognition they
deserve,” said Mike McGoohan, SVP of Marketing and Strategy at
Central Garden & Pet. “For over 150 years, Kaytee has been
committed to providing high-quality products and support to small
animals, birds and their guardians, and we are proud to champion
their wellbeing. We hope that the #SmallinShow Award Show becomes a
celebration of all small animal companions and brings together this
highly engaged community in a way that has never been done
before.”
With over 150 years of experience, Kaytee is a trusted brand
that delivers on the total well-being of birds and small pets with
food, treats, bedding, toys, habitats and accessories. As an
industry leader, Kaytee delivers the best quality products and high
standards with continued innovation and commitment to the comfort
and safety of small pets everywhere. Watch the “Small in Show”
short film here and learn more about Kaytee at www.kaytee.com.
About Kaytee
Kaytee® is a leading pet brand, providing quality products such
as food, treats, bedding, toys, habitats and accessories, to
support the well-being and happiness of small animal pets, pet
birds and wild birds. For more than 150 years, Kaytee has
consistently delivered innovative new products with pet comfort and
safety at the center. To learn more about Kaytee, visit
www.kaytee.com. Kaytee is a leading brand in the Central Garden
& Pet portfolio.
About Central Garden & Pet
Central Garden & Pet (NASDAQ: CENT) (NASDAQ: CENTA)
understands that home is central to life and has proudly nurtured
happy and healthy homes for over 40 years. With fiscal 2021 net
sales of $3.3 billion, Central is on a mission to lead the future
of the pet and garden industries. The Company’s innovative and
trusted products are dedicated to helping lawns grow greener,
gardens bloom bigger, pets live healthier and communities grow
stronger. Central is home to a leading portfolio of more than 65
high-quality brands including Pennington, Nylabone, Kaytee, Amdro
and Aqueon, strong manufacturing and distribution capabilities and
a passionate, entrepreneurial growth culture. Central Garden &
Pet is based in Walnut Creek, California and has over 7,000
employees across North America and Europe. For additional
information about Central, please visit www.central.com.
_________________________________________ 1 Official rules for
the #SmallinShow Contest can be found here:
https://rules.creativezing.com/Kaytee/. No purchase or payment is
necessary to enter or win.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220620005098/en/
Corporate Communications Liz Nunan 925-878-9465
lnunan@central.com
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