CDC Games' Yulgang Reaches All-Time High Daily Revenues since Mgame Settlement
14 April 2008 - 10:40PM
Business Wire
CDC Games, a business unit of CDC Corporation (NASDAQ: CHINA), and
pioneer of the �free-to-play, pay-for-merchandise� model for online
games in China, today announced that Yulgang average daily gross
revenue has increased to more than USD $110,000 for the last 5
days, following the commercial launch of Yulgang 2.0 on April 9,
2008. This represents an approximate increase of 90 percent
compared to average daily gross revenue of approximately USD
$59,000 for Yulgang in March 2008. This is also a new all-time high
for Yulgang average daily gross revenue since the resolution of the
Mgame dispute and the resumption of technical support for the game
on March 6, 2008. �We have seen more than 15 million download
requests during the first five days after making the Yulgang 2.0
upgrade available to our game players,� said John Huen, chief
operating officer of CDC Games. �Now we are seeing this high level
of interest result in revenue increases, as well. We are very happy
to see our loyal game players returning with a high degree of
activity. We will continue to run comprehensive marketing programs,
promoting the new Yulgang features with our active players, as well
as potential new players in China.� About CDC Games CDC Games is
one of the market leaders of online and mobile games in China with
more than 140 million registered users. The company pioneered the
"free-to-play, pay-for-merchandise" online games model in China
with Yulgang and launched the first free-to-play, pay for
merchandise FPS (first person shooter) game in China with Special
Force. Launched in July 2007, Special Force has consistently ranked
in the Top 10 downloaded games in China and becoming the top
revenue producer for CDC Games. Currently, CDC Games offers six
popular MMO online games in China that include: Special Force,
Yulgang, Shaiya, Mir III, Shine and Eve Online. In March 2007, the
company announced the formation of CDC Games Studio to establish
strategic relationships with selected games development partners to
accelerate the development of new, original online games for China
and other targeted global geographies. CDC Games anticipates being
able to deploy up to $100 million for CDC Games Studio investments
through contributions from CDC affiliated companies, external
partners and its internal resources. Through its CDC Games
International (CGI) subsidiary, the company launched Minna de
Battle in Japan in December 2007. In February 2008, CDC Games USA
launched the www.12FootTall.com portal to showcase online games in
North America, sell virtual merchandise and promote collaboration
among players. Also in February 2008, CGI launched Lunia, its first
game in North America, further strengthening its position as a
global publisher of online games. For more information on CDC
Games, visit: www.cdcgames.net. About CDC Corporation The CDC
family of companies includes CDC Software focused on enterprise
software applications and services, CDC Games focused on online
games, and China.com focused on portals for the greater China
markets. For more information about CDC Corporation (NASDAQ:
CHINA), please visit www.cdccorporation.net. Cautionary Note
Regarding Forward-Looking Statements This press release includes
"forward-looking statements" within the meaning of the United
States Private Securities Litigation Reform Act of 1995. These
forward-looking statements include statements regarding our intent
to continue to run comprehensive marketing programs, promoting the
new Yulgang features with our active players as well as potential
new players in China, the evolution and potential of Yulgang and
Yulgang 2.0, our beliefs regarding past, present and future
consumer interest in our games, our intent to continue with
marketing campaigns for our games, our beliefs regarding the appeal
and attractiveness of Yulgang 2.0 to consumers, our beliefs
regarding future momentum with respect to our business, our
foundation for future success throughout the year, our beliefs
regarding the consistency of our business, our strategic focus in
subsequent quarters, our belief regarding our advantages of having
an established base of players for marketing and the ability to
spread our infrastructure and maintenance costs across the entire
portfolio of games, our beliefs regarding our competitive position,
our expectations regarding any game�s growth, our ability to
establish and grow communities of players and lay foundations for
future games, the ability to upgrade and release new games and
newer versions of existing games and the timeliness thereof, our
belief regarding growth trends for our new and existing games, our
ability to complete successful open and closed beta tests in the
future, and other statements that are not historical, the
achievement of which involve risks, uncertainties and assumptions.
If any such risks or uncertainties materialize or if any of the
assumptions proves incorrect, our results could differ materially
from the results expressed or implied by the forward-looking
statements we make. These statements are based on management's
current expectations and are subject to risks and uncertainties and
changes in circumstances. There are important factors that could
cause actual results to differ materially from those anticipated in
the forward looking statements, including the following: (a) the
ability to realize strategic objectives by taking advantage of
market opportunities; (b) the ability to successfully develop,
license and market first person shooter and other games; (c) the
future growth of the online games industry in the China market and
other markets throughout the world; (d) the possibility of launch
and development delays; (e) the development of competing products
and technology; (f) the continued popularity and player acceptance
of Yulgang, Yulgang 2.0, Special Force and our other games; and (g)
the continuation of our contractual and other partners to perform
their obligations under agreements with us. Average daily gross
revenue does not include deductions for channel costs, rebates and
withholding taxes. The measurement of average daily gross revenue
is consistent with that of the daily revenues stated in prior
announcements. Further information on risks or other factors that
could cause results to differ is detailed in filings or submissions
with the United States Securities and Exchange Commission made by
CDC Corporation in its Annual Report for the year ended December
31, 2006 on Form 20-F filed on July 2, 2007. All forward-looking
statements included in this press release are based upon
information available to management as of the date of the press
release, and you are cautioned not to place undue reliance on any
forward looking statements which speak only as of the date of this
press release. The company assumes no obligation to update or alter
the forward looking statements whether as a result of new
information, future events or otherwise.
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