CHKE Cherokee Inc. (MM)

Following successful launches in both Paris and London earlier this year, legendary skater and cultural icon Tony Hawk continues the global expansion of his fashion collection to North America. On August 29, 2019, the Tony Hawk® Signature Line will debut in partnership with New York City’s renowned luxury streetwear store, REIGN, as well as the experiential concept store 10 Corso Como, where REIGN has a collaborative sneaker space.

The collection pays homage to Tony Hawk’s timeless legacy and continued influence on skateboarding culture around the globe. The line, which features exclusive imagery shot by renowned photographer Anton Corbijn, draws from Tony Hawk’s California roots fused with a streetwear-inspired twist.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6c44219e-d65d-4452-9830-9fe2640cf16dFull dropbox of images are available for media use here.

The collection is comprised of relaxed fit t-shirts, hoodies and sweatshirts in blues, green and neutral colourways, with prices starting at $80 USD.

“While working on the collection, I wanted to create something that was more than just clothing. The line was intended to celebrate skateboarding culture through the look, touch and feel of each item,” Tony Hawk said of the collection.

Santino LoConte, REIGN’s Founder and Creative Director commented, "Tony Hawk is a legend, and his impact on skate culture in the early 2000's had a huge influence on me during my childhood. When we were presented with the opportunity to partner with him, alongside the artistic approach of Anton Corbijn, we jumped at the opportunity. This project bridges the gap between authentic skate culture, fashion, and art. It’s the type of project we at REIGN love to work on.”

At the August 29 launch event hosted by 10 Corso Como, located in Manhattan’s Seaport District, guests will be able to enjoy a first look at the collection and meet Tony Hawk who will be on-site to celebrate the collection.

The Tony Hawk® Signature Line will be available for purchase in-store and on www.reign.com as of August 29, 2019, as well as at selected retailers across Europe, North America and Asia at a future date. The Tony Hawk® brand is part of the portfolio of brands owned by APEX Global Brands (Nasdaq: APEX), a global brand ownership and marketing organization that manages, creates and elevates a growing portfolio of high-equity lifestyle brands.

ContactsSandrine Charles on behalf of REIGNsandrine@sandrinecharles.com

Katie Rudik, PURPLE PR on behalf of 10 Corso Comokatie.rudik@purplepr.com

Felix O’Sullivan, SANE Communications on behalf of Tony Hawk® Signature Linefelix@sanecommunications.com

Nadine Iacocca, APEX Global Brandsnadinei@apex-gb.com

About APEX Global Brands APEX Global Brands is a global brand ownership and marketing organization that manages, creates and elevates a growing portfolio of high-equity lifestyle brands. The brand portfolio spans multiple consumer product categories and retail tiers around the world and includes Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Cherokee®, Tony Hawk®, Liz Lange®, Point Cove®, Carole Little®, Everyday California® and Sideout®. The Company currently maintains license agreements with leading retailers and manufacturers that span approximately 140 countries in over 20,000 retail locations and digital commerce. For more information, please visit the Company's website at apexglobalbrands.com.

Forward-Looking StatementsThis news release may contain forward-looking statements regarding future events and the future performance of APEX Global Brands. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expected or projected, including, among others, risks that: the Company and its partners will not achieve the results anticipated in the statements made in this release; global economic conditions and the financial condition of the apparel and retail industry and/or adverse changes in licensee or consumer acceptance of products bearing the Company’s brands may lead to reduced royalties; the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee®, Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz Lange®, Everyday California® and Sideout® branded products could cause our results to differ from our anticipations; the Company’s dependence on a select group of licensees for most of the Company’s revenues makes us susceptible to changes in those organizations; our level of indebtedness and restrictions under our indebtedness; and the Company’s dependence on its key management personnel could leave us exposed to disruption on any termination of service. A more detailed discussion of such risks and uncertainties are described in the Company’s annual report on Form 10-K filed on April 23, 2019, its periodic reports on Forms 10-Q and 8-K, and subsequent filings with the SEC the Company makes from time to time. Except as required by law, the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.