Creative Realities, Inc. (NASDAQ: CREX, CREXW), a leading provider
of digital signage and place-based media solutions, today announced
its partnership with Target Center to transform the fan experience
with advanced digital signage technology. Through the partnership,
Creative Realities will upgrade the arena’s full IPTV and digital
signage platforms, including software, displays and video walls, as
well as deliver content creation design and optimization strategy.
“Fan engagement is at the heart of everything we do at Target
Center, and we’re thrilled to extend our partnership with Creative
Realities to take our fan experience to the next level,” said Tom
Reller, Sr. Director of Operations, Target Center. “With a deep
understanding of our business objectives, Creative Realities will
implement the most effective strategies gleaned from their
experience with other sports and entertainment venues as we work to
more deeply engage fans and build an even more exciting and
captivating on-site experience.”
Located in the heart of downtown Minneapolis’ vibrant sports and
entertainment district, Target Center is home to the NBA’s
Minnesota Timberwolves and four-time WNBA world champion Minnesota
Lynx. As one of the top arenas in the world with more than one
million guests each year, Target Center had the goal of upgrading
its entire digital signature infrastructure, using this to increase
food and beverage sales along with improving sponsorship
monetization throughout the venue.
After evaluating many integration partners and software
platforms, Target Center – managed by ASM Global – selected
Creative Realities due to its consultative approach to guiding
technology selection and strategy, as well as its deep experience
with top sports and entertainment venues. Creative Realities’ IPTV,
Proprietary Digital Menu Board Software platform known as Clarity,
and its customer content creation offering features future-proof
elements that will drive greater operational efficiencies for the
on-site team, support an engaging and fun fan experience, and equip
the venue’s sponsorship team with more avenues to drive incremental
revenue.
With planning currently in progress, Creative Realities and
Target Center will define the complete rollout schedule during the
2023-2024 NBA season, coinciding this implementation with other
planned venue upgrades. After implementation, Creative Realities
will provide ongoing support with on-site event day operations,
menu optimization services and content development services for the
sponsorship team.
“Target Center’s state-of-the-art facility brings the future of
entertainment to the present, and we’re thrilled to play an
integral role in the fan experience,” said Lee Summers, President
of Sports and Entertainment at Creative Realities. “As sports and
entertainment arenas begin integrating next-generation technologies
like augmented and virtual reality to the on-site experience,
digital signage will prove to be the delivery method of these new
experiences and a game changer for innovative venues like Target
Center.”
This partnership follows Creative Realities’ continued expansion
in the sports and entertainment sector, with an impressive roster
of clients that includes the Dallas Cowboys, the San Antonio Spurs,
Texas Christian University, Memphis Grizzlies, Sacramento Kings,
Minnesota Wild, Detroit Lions, New Orleans Saints the Baltimore
Ravens and more. The company's flagship sports offering, IPTV,
allows venues to seamlessly stream engaging, informative and
interactive content anywhere throughout the venue. Creative
Realities also provides intelligent menu board solutions and
cutting-edge experiential fan engagement technologies that serve to
maximize sales and enhance the overall game-day experience.
About ASM GlobalASM Global is the world’s
leading producer of entertainment experiences. It is
the global leader in venue and event strategy and
management—delivering locally tailored solutions and
cutting-edge technologies to achieve maximum results for venue
owners. The company’s elite venue network spans five
continents, with a portfolio of more than 350 of the world’s
most prestigious arenas, stadiums, convention and exhibition
centers and performing arts venues.
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues.
Cautionary Note on Forward-Looking
StatementsThis press release contains "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933, as amended, Section 21E of the Securities Exchange Act of
1934, as amended, and the Private Securities Litigation Reform Act
of 1995, and includes, among other things, discussions of our
business strategies, product releases, future operations and
capital resources. Words such as "estimates," "projected,"
"expects," "anticipates," "forecasts," "plans," "intends,"
"believes," "seeks," "may," "will," "should," "future," "propose"
and variations of these words or similar expressions (or the
negative versions of such words or expressions) are intended to
identify forward-looking statements. Forward-looking statements are
not guarantees of future performance, conditions or results. They
are based on the opinions, estimates and beliefs of management as
of the date such statements are made, and they are subject to known
and unknown risks, uncertainties, assumptions and other factors,
many of which are outside of our control, that may cause the actual
results, level of activity, performance or achievements to be
materially different from those expressed or implied by such
forward-looking statements. Some of these risks are discussed in
the “Risk Factors” section contained in Item 1A of our Annual
Report on Form 10-K for the year ended December 31, 2022 and in our
Quarterly Report on Form 10-Q for the period ended June 30, 2023,
and the Company’s subsequent filings with the U.S. Securities and
Exchange Commission. Important factors, among others, that may
affect actual results or outcomes include: our ability to
effectively integrate Reflect’s business operations, our strategy
for customer retention, growth, product development, market
position, financial results and reserves, our ability to execute on
our business plan, our ability to retain key personnel, our ability
to remain listed on the Nasdaq Capital Market, our ability to
realize the revenues included in our future guidance and backlog
reports, the ability of the Company to continue as a going concern,
potential litigation, supply chain shortages, and general economic
and market conditions impacting demand for our products and
services, including those as a result of the COVID-19 pandemic.
Readers should not place undue reliance upon any forward-looking
statements. We assume no obligation to update or revise the
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
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