Creative Realities and Black Rifle Coffee Join Forces to Revolutionize the Customer Experience
14 December 2023 - 1:00AM
Creative Realities, Inc. (NASDAQ: CREX, CREXW), a leading digital
signage solutions provider, announced today it has partnered with
veteran-founded Black Rifle Coffee – marking a significant
milestone in reshaping the customer experience for Black Rifle
Coffee, known for its commitment to supporting US Veterans and its
edgy merchandise. The joint effort aims to revolutionize Black
Rifle’s concept stores, bringing next-generation digital solutions
to the forefront of their in-store experience.
Due to its close ties with the service community and its
commitment to supporting active-duty military, veterans, and first
responders, Black Rifle Coffee has cultivated an avid and dedicated
following. Inspired by the support of Back Rifle Coffee
enthusiasts, the coffee chain launched a branded retail offering to
create a deeper sense of community and provide a unique experience
for coffee lovers. With the aim of expanding its business, drawing
in more Veteran franchisees and further enhancing the customer
experience, Black Rifle Coffee sought to overhaul its CMS software
and in-store digital elements to drive efficiencies through more
automated technologies.
To achieve these goals, Black Rifle Coffee embraced Creative
Realities' purpose-built Clarity CMS, a solution designed to
streamline and elevate the digital experience. The Clarity CMS
allows for easy creation and uploading of new items, such as
limited-time offers (LTOs), with dynamic videos integrated
throughout the display array. It further allows the Black Rifle
team to seamlessly update pricing automatically via POS
integration, overcoming a significant hurdle in their digital
strategy.
“At Black Rifle Coffee, we take pride in our
commitment to providing exceptional experiences for our customers
and team members, many of whom have served in our nation’s
military,” said Tom Davin, Black Rifle Coffee Co-CEO. “Partnering
with Creative Realities allows us to modernize our stores through
digital integration, ensuring that our customers have a seamless
and engaging experience. Our goal is to serve great coffee in a
great environment, and this step will help us meet that goal.”
Black Rifle Coffee has just launched a new store design, which
leverages data-driven design methodologies to inform content and
bring a new more effective design treatment to life. The focus is
on improving order confirmation, cross-selling opportunities,
reducing dwell time and increasing transaction value. With an end
goal of fostering greater personalization and driving customer
loyalty, the partnership aims to manage over 600 endpoints for
Black Rifle Coffee by next year.
Creative Realities will also help Black Rifle craft a
design-forward solution that enhances the retail side of the
business, driving revenue by incorporating the brand’s sought-after
merchandise portfolio. The next phase involves connecting customers
who make purchases in-store to enable seamless merchandise
transactions at the drive-through, as well as a wholly new
drive-through offering designed to elevate convenience,
personalization, efficiency, and overall customer satisfaction.
“At Creative Realities, we believe in pushing the boundaries of
what's possible in customer engagement,” said Rick Mills, CEO of
Creative Realities. “Teaming up with Black Rifle Coffee allows us
to showcase the power of integrated digital solutions, creating an
experience that goes beyond coffee consumption and extends into a
realm of seamless, personalized interactions. We are proud to
partner with Black Rifle Coffee and their franchisees to amplify
their brand presence and personality, drive sales and cultivate
lasting connections with their valued customers.”
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
Contacts
Media InquiriesChristina Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
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