DCLK Doubleclick (MM)

DoubleClick Launches Abacus Canada - Teams with Canada Post Borderfree to Aid in Fulfillment - NEW YORK, May 24 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK), the leading provider of solutions for marketers, advertising agencies and web publishers, today announced the launch of Abacus Canada at the Direct Marketing Association's Annual Catalog Conference in Orlando, Florida. Canada is the eighth country in which DoubleClick has established Abacus Alliance operations. Abacus Canada has formed an alliance with Canada Post Borderfree to assist U.S. mailers with order fulfillment, currency conversion and customer support. Combining the expertise and experience of Abacus and Canada Post Borderfree creates a unique opportunity for U.S. mailers to target and service customers within the $26.2 billion Canadian direct-mail market. Over twenty leading U.S. mailers, including many well-known brands such as Restoration Hardware and Ross Simons, have already joined the Abacus Canada Alliance. For Canadian mailers, the Abacus Alliance introduces the power of transactional cooperative data to the lucrative and growing Canadian direct mail market. Using Abacus' industry-leading solutions, Canadian businesses can now create direct mail order campaigns that deliver greater returns. Abacus Acquisition Solutions enable members to find qualified mail order responsive prospects beyond their own house file while Abacus Retention Solutions help marketers to increase profits from their customer database. Direct marketing organizations who become members of the Abacus Alliance stand to gain a deeper understanding of consumer's purchasing behavior through the pooling and analysis of transactional information from the whole membership base. By accessing data from a single cooperative database, members can build a profile on an individual's recent buying behavior across different Abacus Alliance member companies. This unique insight allows them to improve direct mail targeting customer segmentation and return on investment in direct marketing campaigns. "A key goal for Canada Post Borderfree is to help U.S. merchants 'internationalize' their web and catalog businesses to compete effectively in the Canadian market," said Patrick Bartlett, president of Canada Post Borderfree. "By combining our expertise with Abacus' proven cooperative data concept, we are set to truly revolutionize the direct mail industry in Canada." "The Abacus Alliance concept has been proven in several countries and continents around the world," said John Spencer, Managing Director of Abacus Canada. "We are in a great position in the Canadian market to bring the power of transactional data to Canadian mailers to help them optimize their current mailings, in addition to providing targeted access to U.S. mailers to the Canadian direct mail market." Globally, there are now over 2,400 members across eight countries in the Abacus Alliances. For further information on the Abacus Canada Alliance, visit http://www.abacuscanada.ca/. About DoubleClick Inc. DoubleClick is the leading provider of solutions for marketers, advertising agencies and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics solutions help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world. About Canada Post Borderfree Based in Toronto, Ontario, Canada Post Borderfree is a strategic partner in market expansion, offering expert solutions that enable multi-channel retailers to replicate their domestic consumer shopping experience, enter new markets seamlessly, and achieve business growth. The catalyst to success in market expansion hinges on an alchemy of intuitive marketing, simple but scaleable technology and proven logistics. Canada Post Borderfree partners feel confident that their relationship is backed by the credibility and network of Canada Post Corporation. With proven technology and unparalleled market intelligence, Canada Post Borderfree has helped leading US retailers, such as LL Bean, Brookstone, Lands' End, Puma, and Sephora, achieve success in new markets since 1999. Visit http://www.borderfree.com/ for more information. Contact: Dave Frankland DoubleClick +1-212-381-5629 DATASOURCE: DoubleClick Inc. CONTACT: Dave Frankland of DoubleClick, +1-212-381-5629, Web site: http://www.doubleclick.com/ http://www.borderfree.com/

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