Joe’s® Launches Joe’s® Intimates Collection for Holiday 2014
11 November 2014 - 10:00PM
Business Wire
This November, premium denim brand Joe’s Jeans Inc. (NASDAQ:
JOEZ) introduces Joe’s® Intimates, a new collection of high quality
lingerie and loungewear. Joe’s® Intimates has been created with
licensee Onis Design Group and will be sold in all Joe’s full price
stores, various department stores, and on www.joesjeans.com. Select
styles will also be sold in Joe’s outlet stores. With a focus on
luxurious European fabrics, laces, and trims, the line places an
emphasis on fine detail and exceptional execution to complement and
expand Joe’s® lifestyle brand.
“Our vision was to make our intimates the perfect accompaniment
to our other women’s collections,” said Joe Dahan, founder and
creative director. “These pieces are delicate, sexy, comfortable,
and designed to appeal to our customers for a lot of the same
reasons as our clothing—flawless fit, chic details, and premium
quality.”
Inspired by both contemporary and vintage fashions, Joe’s®
Intimates include lingerie such as bras, underwear, slips, camis,
and bodysuits, as well as luxe loungewear items. The Holiday 2014
Collection offers lingerie in four different capsules: Natasha,
Nadia, Ella, and Emma. Natasha features black European mesh lace
and is sophisticated and romantic. Nadia features European lace in
black, red, and pale grey for a flirty and feminine look. Ella is
designed with a black mesh fabric and includes gorgeous eyelash
lace, resulting in a modern yet delicate appearance. Emma features
a super soft modal fabric and comes in black, white, heather grey,
and a delicate floral print.
Jon Lewis, Onis Design Group’s CEO, adds, “We are excited to
bring the Joe's® brand to the intimate and lounge-wear categories.
The product is absolutely beautiful and speaks to the Joe's®
aesthetic with luxury fabrics and silhouettes uniquely
interpreted for their consumer.”
The collection also offers a “3 for $30” program that features
underwear in a variety of different fabrics, colors, patterns, and
fits. Fabrics include lace, cotton-blend with lace trim, and a
basic cotton-blend logo. Silhouettes featured are hipster, thong,
boyleg, and bikini. The Holiday 2014 loungewear items come in two
groups: Cara and Cashmere. Cara is a super plush fabric that
elevates comfortable basics like the hoodie, yoga pant, and
legging. The 100% Cashmere robe and throw round out this elegant,
romantic, and luxurious collection.
ABOUT JOE’S JEANS INC.
Joe's® is a casual chic lifestyle brand offering a unique
interpretation on classic, modernized wardrobe staples encompassing
a versatile range of timeless styles from premium denim and
handcrafted collection pieces to contemporary accessories and
footwear.
With over a decade in fashion, Joe's® has remained true to their
DNA throughout their expansion, embracing fashion innovation in the
creation of a full faceted line for Men, Women and Kids. Joe’s®
products are available coast to coast in the USA and
internationally throughout Europe, Asia, Canada, Latin America and
the Middle East.
Website: joesjeans.com // Facebook: facebook.com/joesjeans //
Twitter: @joesjeans // Instagram: @joesjeans // Pinterest:
pinterest.com/joesjeans
ABOUT ONIS DESIGN GROUP LLC
Onis Design Group partners with well established, global brands
as they expand the lifestyle aspect of their company. With our
extensive knowledge and best in class team, we help our brand
partners capitalize on white space opportunities through licensing
arrangements in targeted apparel categories.
Our ability to immerse ourselves in a brand's DNA, coupled with
our award winning designers and innovative factory partners, ensure
revenue and profit growth for our licensors.
Website: www.onisdesigngroup.com
This release contains forward-looking statements within the
meaning of the safe harbor provision of the Private Securities
Litigation Reform Act of 1995, as amended. The matters discussed in
this document involved estimates, projections, goals, forecasts,
assumptions, risks and uncertainties that could cause actual
results or outcomes to differ materially from those expressed in
the forward-looking statements. All statements in this news release
that are not purely historical facts are forward-looking
statements, including statements containing the words “intend,”
“believe,” “estimate,” “project,” “expect” or similar expressions.
Any forward-looking statement inherently involves risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Any forward-looking statement
is based on information current as of the date of this document and
speaks only as of the date on which such statement is made, and the
Company undertakes no obligation to update these statements to
reflect events or circumstances after the date on which such
statement is made. Readers are cautioned not to place undue
reliance on forward-looking statements.
Joe’s Jeans Inc.Hamish Sandhu, 323-837-3700 x 304(Investor
Relations)
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