78 Percent of Organizations Reduced the Impact
that Critical Events Had on Safety Due to Unified Management
Approach
Everbridge, Inc. (NASDAQ: EVBG), the global leader in critical
event management and enterprise safety software applications to
help keep people safe and businesses running, today announced the
findings of an October 2018 study conducted by Forrester Consulting
on behalf of Everbridge. The study’s findings reveal that by taking
a unified approach to managing critical events (e.g., extreme
weather, violence, IT failure, supply chain disruption), businesses
can significantly reduce the impact on employee safety,
organizational reputation, and revenue.
According to the study, Take a Unified Approach to Critical
Event Management, companies are investing significant resources in
sophisticated controls to protect their employees, brand and assets
from critical events. These disruptive incidents (ranging from
cyberattacks to terrorist activity) increasingly lead to business
impacts such as operational losses, brand damage, and concerns for
employee health and safety.
Despite the investments being made, companies struggle to
optimize their critical event management (CEM) operations, slowing
down response time and creating potentially life-threatening
confusion. As a result, organizations are turning toward continuous
resolution and a unified approach to CEM that links security and
business operations, which in turn gives security, operations and
risk professionals more time to react or even avoid the negative
consequences of these events.
Key findings of the Forrester Consulting study include:
- Critical events are not only common,
they’re next to inevitable. The most common events impacting
surveyed enterprises were:
- 33 percent experienced impacts from a
natural disaster or extreme weather
- 28 percent experienced theft of
physical or intellectual property
- 25 percent experienced an IT failure of
a business-critical system
- The areas most impacted by critical
events included customer safety (59 percent), employee safety (59
percent), brand and reputation (56 percent) and revenue (53
percent). A unified, efficient, distributed, automated and
collaborative process for managing critical events lessens these
impacts.
- Organizations with a unified approach
are better prepared to handle critical events through optimized
tools and procedures; these include integrated alarm notifications,
documented roles and responsibilities, and social media
monitoring.
- The CEM metrics companies track reveal
a maturity disconnect, with less than 50 percent of companies
tracking the cost to repair, replace, or improve processes,
post-event.
- Companies with a unified approach to
CEM will see a return on their investment in the form of reduced
mean time to identify, know and resolve events. In addition, the
top five areas most affected by critical events experience the
greatest positive impact and improved outcomes from a unified
approach. Of surveyed respondents, 78 percent indicated that a
unified approach to CEM had a positive impact on customer safety,
75 percent on brand and reputation, 74 percent on employee safety,
and 72 percent indicated a positive overall impact on revenue.
“When it comes to managing today’s critical events, an approach
that unifies and connects siloed business units in a continuous
event resolution process maximizes a company’s ability to respond,”
said Bill Betcher, Vice President of Product Marketing, Everbridge.
“Unfortunately, many companies struggle to achieve a unified
approach. Instead, businesses often find themselves faced with the
challenge of responding quickly and decisively, with fewer
resources to do so. Without an end-to-end process for dealing with
critical events, it’s nearly impossible to satisfy this
mandate.”
The study concludes: “A unified approach to CEM … meets the
demands for rapid response and speedy incident remediation.
Companies without this approach are far behind, missing out on
significant operational benefits. However, companies with a unified
approach cannot become complacent and fail to further optimize
their tool set and metrics. Good intentions and the adoption of a
unified approach are not enough — companies must seek out best
practices in tools and metrics to continuously improve their
CEM.”
To learn more about how Everbridge can help improve your
company’s approach to managing critical events, please contact us
at support@everbridge.com.
For more details on the study, please visit:
https://www.everbridge.com/customers/success-center/resource/forrester-opportunity-snapshot-take-a-unified-approach-to-critical-event-management/.
Study MethodologyTo create this independent study,
Forrester leveraged existing research on security and risk.
Forrester Consulting supplemented with custom survey questions for
CEM decision makers at enterprises based in the US with global
operations. All enterprises surveyed had revenues greater than
$500M, with 60 percent of the decision makers surveyed at
businesses with revenues greater than $1B. Questions were related
to critical event fusion center approaches to CEM. The custom
survey began in July 2018 and was completed in October 2018.
About EverbridgeEverbridge, Inc. (NASDAQ: EVBG) is a
global software company that provides enterprise software
applications that automate and accelerate organizations’
operational response to critical events in order to keep people
safe and businesses running. During public safety threats such as
active shooter situations, terrorist attacks or severe weather
conditions, as well as critical business events including IT
outages, cyber-attacks or other incidents such as product recalls
or supply-chain interruptions, over 4,200 global customers rely on
the company’s Critical Event Management Platform to quickly and
reliably aggregate and assess threat data, locate people at risk
and responders able to assist, automate the execution of
pre-defined communications processes through the secure delivery to
over 100 different communication devices, and track progress on
executing response plans. The company’s platform sent over 2
billion messages in 2017 and offers the ability to reach over 500
million people in more than 200 countries and territories,
including the entire mobile populations on a country-wide scale in
Sweden, the Netherlands, the Bahamas, Singapore, Greece, Cambodia,
and a number of the largest states in India. The company’s critical
communications and enterprise safety applications include Mass
Notification, Incident Management, Safety Connection™, IT Alerting,
Visual Command Center®, Crisis Commander®, Community Engagement™
and Secure Messaging. Everbridge serves 9 of the 10 largest U.S.
cities, 9 of the 10 largest U.S.-based investment banks, all 25 of
the 25 busiest North American airports, six of the 10 largest
global consulting firms, six of the 10 largest global auto makers,
all four of the largest global accounting firms, four of the 10
largest U.S.-based health care providers and four of the 10 largest
U.S.-based health insurers. Recognized as a Deloitte Technology
Fast 500TM company, Everbridge is based in Boston and Los Angeles
with additional offices in Lansing, San Francisco, Beijing,
Bangalore, Kolkata, London, Munich, Oslo, Stockholm and Tilburg.
For more information, visit www.everbridge.com, read the
company blog, and follow
on Twitter and Facebook.
Cautionary Language Concerning Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including but not limited
to, statements regarding the anticipated opportunity and trends for
growth in our critical communications and enterprise safety
applications and our overall business, our market opportunity, our
expectations regarding sales of our products, and our goal to
maintain market leadership and extend the markets in which we
compete for customers. These forward-looking statements are made as
of the date of this press release and were based on current
expectations, estimates, forecasts and projections as well as the
beliefs and assumptions of management. Words such as “expect,”
“anticipate,” “should,” “believe,” “target,” “project,” “goals,”
“estimate,” “potential,” “predict,” “may,” “will,” “could,”
“intend,” variations of these terms or the negative of these terms
and similar expressions are intended to identify these
forward-looking statements. Forward-looking statements are subject
to a number of risks and uncertainties, many of which involve
factors or circumstances that are beyond our control. Our actual
results could differ materially from those stated or implied in
forward-looking statements due to a number of factors, including
but not limited to: the ability of our products and services to
perform as intended and meet our customers’ expectations; our
ability to attract new customers and retain and increase sales to
existing customers; our ability to increase sales of our Mass
Notification application and/or ability to increase sales of our
other applications; developments in the market for targeted and
contextually relevant critical communications or the associated
regulatory environment; our estimates of market opportunity and
forecasts of market growth may prove to be inaccurate; we have not
been profitable on a consistent basis historically and may not
achieve or maintain profitability in the future; the lengthy and
unpredictable sales cycles for new customers; nature of our
business exposes us to inherent liability risks; our ability to
attract, integrate and retain qualified personnel; our ability to
successfully integrate businesses and assets that we may acquire;
our ability to maintain successful relationships with our channel
partners and technology partners; our ability to manage our growth
effectively; our ability to respond to competitive pressures;
potential liability related to privacy and security of personally
identifiable information; our ability to protect our intellectual
property rights, and the other risks detailed in our risk factors
discussed in filings with the U.S. Securities and Exchange
Commission (“SEC”), including but not limited to our Annual Report
on Form 10-K for the year ended December 31, 2017 filed with the
SEC on March 12, 2018. The forward-looking statements included in
this press release represent our views as of the date of this press
release. We undertake no intention or obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise. These forward-looking
statements should not be relied upon as representing our views as
of any date subsequent to the date of this press release.
All Everbridge products are trademarks of Everbridge, Inc. in
the USA and other countries. All other product or company names
mentioned are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20181211005226/en/
Jeff YoungEverbridgejeff.young@everbridge.com781-859-4116
Everbridge (NASDAQ:EVBG)
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