Johnny Rockets Gets Crafty for National Milkshake Month with Two All-New Limited-Batch Milkshake Porter Beers Brewed by Santa Monica Brew Works
07 September 2022 - 11:00PM
Johnny Rockets, the timeless, all-American chain known for its
decadent shakes, is getting crafty for National Milkshake Month.
While fans can visit local Johnny Rockets’ locations throughout the
month for a classic, hand-spun milkshake, the chain teamed up with
fellow California-based brand, Santa Monica Brew Works, to release
a Strawberry Milkshake Porter and a Chocolate Peanut Butter
Milkshake Porter. The limited-batch beers will make their debut on
September 12, National Chocolate Milkshake Day, at Santa Monica
Brew Works’ Tasting Room/Beer Garden and Johnny Rockets – Universal
CityWalk and will be available through the month, while supplies
last.
Creamy, dreamy, and delightfully decadent, the
Chocolate Peanut Butter Milkshake Porter provides a sweet nutty
taste with a silky-smooth finish, while the Strawberry Milkshake
Porter has a ripe and juicy strawberry profile with Madagascar
Vanilla added for a velvety sweetness. Beer and milkshake
connoisseurs in the Los Angeles area are invited to the launch
event on September 12th. From 5:00 p.m. to 7:00 p.m., fans can
purchase a flight of five-ounce tasters or 10-ounce pours of the
two all-new Santa Monica Brew Works release. The inspiration for
the beers, Johnny Rockets’ Chocolate Peanut Butter and Strawberry
Milkshakes, will also be available as an added free treat for the
event. The milkshake beers will continue to be available on draft
and in 19.2-ounce cans to-go at Santa Monica Brew Works, while
supplies last.
“For National Milkshake Month this year, we
wanted to spin up a fun way for our guests to celebrate our
delicious shakes, with ice cream and beer,” said Taylor Fischer,
Director of Marketing for FAT Brands’ Fast Casual Division.
“Working hand-in-hand with Santa Monica Brew Works, the beer
flavors are rich, creamy, and delicious, just like our shakes. We
can’t wait to welcome fans out to our event, only 10 miles away
from our first Johnny Rockets location, to sample both!”
“These imaginative milkshake porters embody the
spirit of creativity that we value as craft brewers,” said Scott
Francis, Santa Monica Brew Works, Co-Founder, President & CEO.
“It’s a fun way to celebrate National Milkshake Month in classic,
California craft brewery-style.”
Santa Monica Brew Works has collaborated with a
series of other Los Angeles-based businesses including Johnny
Rockets’ sister company Hot Dog on a Stick. Together, the Santa
Monica originals teamed up to create the 310 Stomped Shandy, a
bright blend of blonde ale and zesty lemonade. Quickly becoming a
smashing success – Stomped Shandy can be found on grocery shelves
at Trader Joe's, Ralphs, BevMo, and more.
For more information or to find a Johnny
Rockets near you, please
visit www.johnnyrockets.com. For more information on Santa
Monica Brew Works, please visit, www.santamonicabrewworks.com.
About FAT (Fresh. Authentic. Tasty.)
Brands
FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets, and
develops fast casual, quick-service, casual dining, and polished
casual dining concepts around the world. The Company currently owns
17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab
Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American
Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express,
Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native
Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza
Steakhouses, and franchises and owns over 2,300 units
worldwide.
About Johnny Rockets
Founded in 1986 on iconic Melrose Avenue in Los
Angeles, Johnny Rockets is a world-renowned, international
restaurant franchise that offers high quality, innovative menu
items including items including Certified Angus Beef®
cooked-to-order hamburgers, veggie burgers, chicken sandwiches,
crispy fries and rich, delicious hand-spun shakes and malts. With
over 325 franchise and corporate locations in over 25 countries
around the globe, this dynamic lifestyle brand offers friendly
service and upbeat music contributing to the chain’s signature
atmosphere of relaxed, casual fun. To learn more about the Johnny
Rockets brand, please visit the brand website at
www.johnnyrockets.com, or follow us on Facebook, Twitter and
Instagram.
About Santa Monica Brew Works:
Established in 2014, Santa Monica Brew Works is
the first and only locally owned and operated craft production
brewery on LA’s Westside. The brewery prides itself in upholding
exacting standards and represents the values of independent brewers
with creativity, inclusivity, and passion. Through devoted
craftsmanship and a deep love for their coastal hometown, SMBW
specializes in California-inspired beers for those who live the
“Beach Brewed” lifestyle. Visit the Tasting Room and Beer Garden at
1920 Colorado Avenue in Santa Monica. Connect with SMBW on Facebook
and Instagram. santamonicabrewworks.com
MEDIA
CONTACTS:
Erin Mandzik, FAT Brandsemandzik@fatbrands.com860-212-6509
Johnny Wardell, Santa Monica Brew
Worksjohnny@santamonicabrewworks.com206-504-4151
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