Forbes Medi-Tech Inc.: Italy's Fiave Launches Premium Brand Natural Products with Reducol(TM)
10 March 2008 - 11:00PM
Marketwired
VANCOUVER, BRITISH COLUMBIA (NASDAQ: FMTI)(NASDAQ: FMTID) today
announced that Fiave of Italy, one of the country's premium dairy
producers, has launched a yogurt drink containing Forbes'
cholesterol-lowering ingredient, Reducol(TM). The launch marks the
first brand name product launch in Europe featuring
Reducol(TM).
"Fiave's history of producing some of Italy's finest dairy
products, combined with their existing distribution channels, makes
them an ideal partner to help us continue to build the Reducol(TM)
brand," said Charles Butt, President and CEO of Forbes Medi-Tech.
"Our strength in customer service and product development
culminating in this product launch, is a clear example of our
ability to meet the needs of consumers in all categories, including
the growing functional foods products marketplace."
The premium brand yogurt will be distributed to major food
retailers in Italy. Fiave has invested significant time and capital
in advanced technology machinery and a state of the art plant to
support the launch of Reducol(TM) based products. Once distribution
has been established in Italy, Fiave will look to expand
availability to other European customers.
"We are committed to building a futuristic dairy specialized in
functional food with applications in a variety of products such as
yogurt and Italian cheeses," said Giorgio Gosetti, General Manager
of Fiave. "Combining Reducol(TM) and our premium products will
provide consumers with both great tasting products and unique
health benefits."
Fiave will provide a regular supply of high quality, Non-GMO
milk from the region of Trentino for the yogurt drink. In addition
to the products distinct advantages, full online traceability of
the products through Farmtrack� at www.farmtrack.info will provide
professionals and consumers alike with thorough information of what
they are eating and where they originate.
About Reducol(TM)
Reducol(TM) is a unique ingredient containing plant sterols and
stanols, commonly known as phytosterols, or "sterols". The
combination of a prudent diet and consumption of products
containing the recommended amount of Reducol(TM) may help consumers
lower their cholesterol by up to 24%. Additional information on
Reducol(TM) can be found at www.reducol.com.
About Fiave
Founded in 1892 by a group of milk stock farmers of Fiave, the
first production core consisted of a time-share cheese factory. In
a private-room, each provider in turn processed his own milk and
that of the other providers, taking home his daily output of cheese
and butter. The transformation into a cooperative occurred in 1948.
Since then, the cheese factory has gradually acquired, by
spontaneous membership, milk producers coming from the areas and
villages of the Giudicarie valleys and has also aggregated other
cooperatives working in the same sector. The numerical growth of
the provider partners and the continuous increase in quantity of
milk produced on the one hand has brought about the need to expand
the original structure, and on the other has allowed to collect
under a single company name different types of experiences and of
products but of high added value. There are 230 farms associated in
the cooperative.
About Forbes Medi-Tech Inc.
Forbes Medi-Tech Inc. is a life sciences company dedicated to
the research, development and commercialization of innovative
products for the prevention and treatment of life-threatening
disease. Our strategy and vision is to develop and market a
portfolio of products for the benefit of all consumers, from the
healthy person desiring consumer lifestyle products that can help
reduce the risk of future disease, to medical patients needing
therapeutic prescription products for the treatment of an
established ailment. Additional information on Forbes Medi-Tech can
be found at www.forbesmedi.com.
Forbes Medi-Tech ("Forbes" or the "Company") has relied solely
on Fiave for the information about Fiave provided in this News
Release and the Company disclaims any liability with respect to
such information. Forbes disclaims responsibility for information
contained in any linked or referenced website, and such links and
references do not constitute an endorsement by Forbes of those or
any other website. This News Release contains forward-looking
statements and information regarding Reducol(TM), products
incorporating Reducol(TM), and Forbes' strategy and vision, which
statements can be identified by the use of forward-looking
terminology such as "will", "look to expand", "committed to
building", "strategy" and "vision". The Company's actual results
could differ materially from those anticipated in these
forward-looking statements and information as a result of numerous
factors, including the Company's need for funding in the near term,
the availability and sufficiency of which is not assured; market
risks; intellectual property risks; manufacturing risks; product
liability and insurance risks; the need for performance by Fiave
and its customers; the effect of competition; changes in business
strategy or development plans; uncertainty whether the Company will
realize its strategies and vision; and other risks and
uncertainties, as contained in news releases and filings with
Securities Regulatory Authorities in Canada and the U.S. at
www.sedar.com and at www.sec.gov, any of which could cause actual
results to vary materially from current results or the Company's
anticipated future results. Forward-looking statements and
information are based on the assumptions, beliefs, opinions and
expectations of the Company's management at the time they are made,
and the Company does not assume any obligation to update any
statement should those assumptions, beliefs, opinions or
expectations, or other circumstances change.
NASDAQ and the Toronto Stock Exchange have not reviewed and do
not accept responsibility for the adequacy or accuracy of the
content of this News Release.
Contacts: Forbes Medi-Tech Inc. Investor Relations (604)
681-8976 Email: ir@forbesmedi.com Website: www.forbesmedi.com
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