Filed by FinServ
Acquisition Corp. pursuant to
Rule 425 under
the Securities Act of 1933, as amended
and deemed filed
pursuant to Rule 14a-12
under the Securities
Exchange Act of 1934, as amended
Subject Company:
FinServ Acquisition Corp.
(Commission File No. 001-39116)
Transcript
of
Northland
Capital SPAC Investor Conference
FinServ
Acquisition Corp.
January
20, 2021
Participants
Lee
Einbinder – Chief Executive Officer, FinServ Acquisition Corp.
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
Karissa
Cupito – Chief Financial Officer, Katapult Holdings, Inc.
Analysts
Mike
Grondahl – Analyst, Northland Capital Markets
Presentation
Mike
Grondahl – Analyst, Northland Capital Markets
Welcome.
This is Mike Grondahl, Senior Research Analyst with Northland Securities. This session we have Orlando Zayas, CEO; Karissa Cupito,
CFO of Katapult, and Lee Einbinder of FinServ Acquisition.
Katapult
simply is a nonprime version of Affirm, which recently went public last week or so at a very significant valuation. Katapult has
a FinTech offering for lease finance at the point of sale. They currently serve about 150 merchants, they have partnerships with
Affirm, Shopify, Magento. They work with WayFair, Purple and Lenovo. They do have an NPS score of 47, which is really good. They’ve
served over a 1.4 million approved transactions customers. And they have pretty significant impressive revenue growth and expanding
margins.
EBITDAs
forecasted to be about $40 million this year, and $70 million next year. And lastly, that valuation discount to Affirm is pretty
significant.
With
that, I’m going to turn it over to Lee, who’s going to kind of walk you through the stack and what they liked about
Katapult.
Lee
Einbinder – Chief Executive Officer, FinServ Acquisition Corp.
Thanks,
Mike, and good morning, or good afternoon, everyone, depending on where you’re located. Just to give you a quick background
on why we thought Katapult was a great transaction for us and hopefully for all the investors that are buying the stock.
My
partner, Howard Kurz and I launched Finserv with the $250 million IPO back in November of 2019. And we spent the time we looked
at hundreds and hundreds of companies, did a deep dive on actually a number of Katapult’s competitors, and why we landed
on Katapult is it really not only checked, but exceeded all the criteria that we set out on our IPO that were really critically
important to us. And, this was our first SPAC, it was really important for us to do a high-quality deal that made sense for investors
and made sense for us as well.
What
stood out with Katapult, obviously, you have to start with the management team. And I’m going to turn it over to Orlando
and the team in a minute, but the management team has been together for three years running this company. More importantly, prior
to this, they all have backgrounds and coming from large, sophisticated financial institutions. And this is really a technology
company at heart, really benefiting from the trends in migration to e-commerce, which has only been accelerated with COVID.
And
the management team has the right background and not only just background, the proof is in the pudding as they say, they’ve
had over 100% organic growth in top line revenues, for the three years that they’ve been running this company as a team.
And
more importantly, going forward, the growth rates are going to continue to be very high relative to other opportunities. So depending
on what you want to look at EBITDA or revenues, you’re talking about growth rates that are north of 75%.
We
also feel like the point of sale, payment market, if you will, whether there is a lot of players coming into it, mentioned Affirm
before that there’s other players in the market, whether it’s a PayPal, and Afterpay, Sezzle or whatever. Katapult
is the only company that we’re aware of that is playing in that market for the nonprime consumer.
Now,
there are other folks trying to get into it. But Katapult is, and I think the team will tell you this has been their mission from
since this management team started running the company, is to be only in the e-commerce sector and online in a digital way. And
their technology has proved out and that’s why we’ve done our own due diligence with their key merchants, and that’s
why the merchants loved them.
And
we think the business model is resilient. This is a company that will do well, whether it’s a good economy or bad economy,
and actually with COVID, actually there’s benefits and the company will talk about that. So we think the company is only
scratching the surface, we think there’s tremendous upside. The stock market is obviously reacted well since the announcement.
But even with that and we’ll talk about valuation at the end, we think this is still a very compelling valuation, we think
there’s still a lot of room to run both by the management team to deliver on the projections that they’ll share with
you and for the stock as well.
And
maybe with that, I will pass it over to Orlando to talk about the Katapult story.
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Orlando
Zayas, the CEO of Katapult, and with me today I have Karissa Cupito, and Derek Medlin our COO. The three of us have been with
Katapult since 2017. Karissa and I actually worked together previously and we grew a business from $30 million to over $450 million
in three years. So we understand how to grow a business and how to make this type of business work.
2
I’m
excited about what we’ve built. We’re based in New York and we have another office in Plano, Texas. We have over 90
employees that are currently working from home, including the call center, and our professional staff about 60% are tech product
and data science areas.
The
next page Derek. So about the business, at Katapult, we provide an attractive financing solution for those nonprime consumers
to access the central products they need for everyday living. We have focused our efforts on providing a clear and transparent
experience to the consumer to finance products from big name retailers like, WayFair, Lenovo, Purple and others. In the past they
had a little choice. We have adopted the lease to own financing mechanism that offers transparency, flexibility and reasonable
pricing.
Some
quick facts about the business. As Mike mentioned, we have over 150 online merchants on the platform, and over 1.4 million consumers
already approved for shopping. We offer these consumers a seamless frictionless process to quickly check out and get the items
they need. We see a massive opportunity as we’re the fastest growing e-commerce point of sale financing platform focused
on nonprime.
Our
success is evident, as Mike mentioned again, in our net promoter score and our repeat customer rate. Not only do our customers
love the ease and transparency, but our merchants see us as a strategic partner. Over the next three years our growth is to continue
to build more high-quality retailers, additional financing solutions and to continue to monetize our consumer base.
Our
story is quite simple. We bring the nonprime consumer an easy and transparent way to access durable goods. We also bring a new
consumer segment to e-commerce retailers. We accomplished this through technology and underwriting and integration with merchants
and provide an easy and frictionless process.
Some
key investment highlights. We believe we have built a compelling story. We have a greenfield opportunity validated by some powerful
brands. It’s a solution that solves a problem for a large consumer base and is built on a scalable and strong technology
platform. It integrates seamlessly with our merchants and the shopping cart. For e-commerce, no one is focused on the nonprime
consumer, we are. And we believe we can bring this consumer together with high quality merchants in a very unique value proposition.
Since
Karissa, Derek and I joined in 2017, we have had strong growth and we’ve done so profitably. Revenue last year is expected
to be around $250 million up from $92 million in 2019. And with continued growth of our current retailers and a strong pipeline,
our revenue should continue to grow to over $450 million this year. We believe we have built a great business that solves a problem
for our times. It’s not only evident in our growth and our future pipeline, but in our consumer satisfaction.
A
little bit about the market. The market for durable goods is huge. We believe our total addressable market is roughly $40 billion
to $50 billion. These essential items like appliances, furniture, laptops, these are large purchases that many consumers need
to finance. We believe our lease to own financing option picks up in this marketplace, and is going to grow rapidly in any economic
cycle.
3
On
the next page, Katapult is the leading platform that is primarily focused on e-commerce. Our robust consumer merchant and partner
ecosystems help bring together the needed financing option along with high quality merchants that provide durable goods
at a good price. With more than 500,000 leases we have done thus far are all possible because of our technology.
Our
process is transparent and simple for consumers and shows up as a payment option in the merchant’s shopping cart. We have built
strong underwriting models that can help predict broad payment rates and consumer behavior to meet and exceed profitability targets
consistently.
We
are e-commerce born and bred, unlike our competitors, who are attempting to migrate to e-commerce, we are already there. And we’ve
learned to treat the merchant and consumer much differently than brick and mortar. In fact, we communicate directly with the consumer
in the process, not a salesperson in the store. We have developed a strong tech team and data scientists that are e-commerce trained
and understand this merchant and consumer. We are 100% digital. Merchants can access our data results, and program information
on our merchant portal, and consumers can totally interact with us online. In fact, we’re the only company that offers 24-hour
chat with a live agent. Websites don’t shut down at night, and neither do we.
Our
proprietary tech solution starts with a merchant integration. We integrate numerous ways from platform systems like Shopify to
custom integrations. Our retailers are starting to see how they can reduce their cost of acquisition and bring a brand new consumer
segment to their business.
Turning
to our consumers, we provide a clear, transparent and compelling value and flexibility to continue leasing exercise and early
purchase option or return their items at any time. This enables them the option to access the things they need at a quality retailer.
Our process returns an approval in an industry leading five seconds or less. We don’t pull traditional credit bureau information,
and built our risk models using machine learning and AI to predict the consumer payment behavior more accurately than traditional
models.
Our
click to ship processes easy and simple. We don’t ask exhaustive amounts of information at the checkout and our consumer
can complete the application and lease process in less than 90 seconds. Our consumer repeat rate is over 45% and growing. It’s
proof that we’re providing a needed option to this market.
In
the past, our nonprime consumer had little choice when faced with an important purchase like a refrigerator. This is a real-life
example of what a consumer face. We are fully transparent since we were communicating directly with the consumer online. We offer
them flexibility and the option to get ownership. Our best plan is offering to pay off the item in 90 days or less only charging
a 5% fee. After 90 days, we’ll discount the remaining payments versus the full contractual costs to help facilitate ownership.
4
We
want to be there for the consumer time and time again as their needs arise. We are upfront about how the lease works and we communicate
along the way. We work closely with our consumers when a crisis or payment issue arises to help them get to ownership. There are
no hidden fees or charges. In fact, we never charge a late fee, ever.
Now
we turn to our merchants. Our solution not only brings a new consumer to our e-commerce merchants and with a growing repeat rate
we’ve developed a loyal following of consumers that repeat significantly higher than other competitors in the space. Merchants
gain an incremental consumer completely digital with low acquisition costs. The business that we generate for them is truly incremental.
Retailers across the board are realizing the nonprime consumer is key to generating new sales from a previously under looked consumer.
Our
technology really feels the way we integrate with our merchants. We are integrated on many of the known shopping platforms like
Magento and Shopify. If a merchant is on one of these platforms, it takes less than 30 minutes to complete the integration and
be a payment option in their shopping cart. In fact, at Shopify, we’ve identified over 1,900 e-commerce retailers selling
durable goods online. Growing the small to medium sized business is going to be easy and quick.
Additionally,
our tech team has completed custom integrations quickly and easily for our merchants like Lenovo, who have a proprietary shopping
platform. Yet our best and leading industry integration comes from our prime lending waterfall integration with select prime lenders.
A waterfall is where the application will flow from the prime lender to other lenders automatically, giving the consumer the best
option for their credit situation.
Our
first partner, Affirm realized that having a solution for their declines was important to their retailers. They noted as many
e-commerce retailers have, that consumers declined for credit will disappear. Affirm liked that we had an application flow
identical to theirs, and we were already in several merchant side by side and our consumers were treated with the same
transparency and respect. They chose to integrate with us creating a waterfall where the application is only input once. If
Affirm declines the application the data is electronically transmitted, and we have the opportunity to approve that
consumer.
Affirm
actually markets this as Affirm Connect to their merchants. Since we signed the agreement last year, we’ve already integrated
over 50 of the merchants on Affirm Connect waterfall. We have a tremendous opportunity with Affirm. Together we’ve identified
over 900 merchants where the waterfall between our companies would benefit them.
The
Affirm partnership is just one of the many that we’re working on. Every prime lender from synchrony to TD Bank has realized
there’s an opportunity to improve sales for the merchants and capture a new market. We’d like to come up with a waterfall
integration from prime lenders to us with a direct offer for those consumers, what we call self-identifiers. Offering the merchant
a waterfall and a direct integration is the best solution to capture every possible sale.
Now
I’d like to turn it over to Derek Medlin, our COO, to do a deeper dive on our technology and risk areas. Derek?
5
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
Thanks,
Orlando. At Katapult, we embed technology and digital experiences at every point of the merchant consumer journey. We’re
leveraging cloud services and a system architecture that’s really simple and really flexible across the three main areas
we focus on. One, the user experience, two, our merchant platforms, and three, our risk modeling.
It
looks simple on the surface, but is actually a lot harder beneath the scenes. And with sophisticated modeling during the pre-decisioning
and ongoing machine learning during post decisioning activities match with our highly tunable and flexible platform, we can deliver
great results for our merchants and our customers.
From
the consumer side, we are completely digital as Orlando mentioned. Our user experience is seamless across mobile, tablet and desktop
platforms, and it rivals the UX of top 10 tech companies with powerful click-to-ship solution that makes applying, checking out
and managing your lease-to-own transactions really simple.
In
fact, the application is a simple three step process with top-of-mind information that every consumer would know. And a customer
can manage their lease and their payments through our consumer portal.
On
the merchant side, this is really where it starts. We want to be more than just another logo in the checkout experience. Our tech
delivers a menu of options to reach the 1,000s of merchants already present on e-com and omni channel platforms. We make integration
really simple and easy to enable, but also robust and deep in features. For example, we have additional reporting API’s
for deeper reconciliation, and ERP integration capabilities.
We’re
taking what we’ve learned from the 500,000 leases we’ve done so far, and we share it for with our retail partners
to drive more sales. This includes marketing and data analytics, segmentation and audience information, conversion monitoring,
fraud collaborations and more.
On
the risk modeling side, like I mentioned, simple is actually really hard and our data science team makes things look easy. Not
only are we producing strong approval rates and financial yield, but we’re doing so with the least amount of customer friction.
We only require as few as seven user inputs, while we gather more than 100 attributes at the time of application. Things like,
what’s in the cart, their device fingerprint, and other information are crucial in this e-commerce world.
Then
we’re appending about 2,000 third-party data elements to render a decision in less than five seconds. We don’t simply
say yes to everyone, but we use a complex set of proprietary approval and existing customer modeling to achieve low levels of
fraud and strong returns for our financing.
Our
modeling approaches are also extremely flexible, giving us the opportunity to optimize for the best yield of our merchants overtime,
and mitigating any shift in economic or credit environments.
6
As
a proof point, we monitor our modeling success versus off the shelf scores, and have continued to separate our ability to successfully
identify the right customers far more accurately with our AI and machine learning models and flexibility. As you can see, our
Katapult underwriting score outperforms in identifying the true good payers, and it’s given us a much stronger portfolio.
The tech doesn’t just stop at the initial underwriting through technologically advanced payment systems and collections
methods, we can keep consumers on track to achieve their goals.
All
of this effort and focus is aimed at delivering long-term value to our customers, merchants and to our stakeholders. And as you
can see, we’ve been progressively improving our return by consuming and analyzing the more than 500,000 leased on transactions
that we’ve done so far. We’re really all about the data. This focus has helped us improve across all our metrics as
we scale.
Orlando,
you want to talk about how we’re going to use the data in the next growth opportunities?
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
As
you can see now, we have built a solid platform and ecosystem for non-prime consumers to access the high-quality merchants and
expand their choice in e-commerce. Our plans are to continue to expand our merchant pool, deepen the relationship with merchants
and partners and a robust pipeline. With an over 45% consumer repeat rate we have a foundation for predictable future growth.
We
are also already looking for opportunities to connect these merchants and non-prime consumers with other feed-based products they
need, or other services that drive lifetime value. We also have a platform in merchant integration to be able to expand to other
finance products as our consumers improve their credit scores and desire lower costs financing options.
It’s
the technology that fuels our potential. We will continue to grow by focusing on this nonprime consumer and providing them with
the necessary financial tools needed for everyday life. We believe we can grow this business to over $2 billion by bringing merchants
and consumers together. And we’ve only just begun.
I’m
going to turn it over to Karissa, who can talk further details about the finances.
Karissa
Cupito – Chief Financial Officer, Katapult Holdings, Inc.
Thanks,
Orlando. Since 2018, we have doubled the business for three years in a row and we’re on track to double the business again
in 2021. When you look at the $402 million in originations forecasted for 2021, it’s made up of two components. First, existing
merchants. 70% of this number comes from the annualized origination run rate of our existing merchants on the platform today.
And
the second component is our near-term pipeline, which makes up the remaining 30% of this $402 million in originations. It consists
of merchants that are in advanced stages of our sales cycle. The potential annual volume from these merchants is estimated at
close to $300 million, but we’ve only incorporated $120 million of this potential volume into our forecast.
7
Something
that is truly compelling about our business model is the fact that while we have experienced rapid origination growth, we’ve
also been able to achieve profitability. We turned net cash flow, net income, and EBITDA positive in the first quarter of 2020,
and because we’re an e-commerce tech driven business, we’re highly scalable and require less than $100 million of
trailing 12-month originations to cover our fixed cost base.
By
generating approximately $200 million of originations in 2020, we will achieve around $40 million in EBITDA this year. And now
that we have reached scale, EBITDA will continue to grow in the out years as our originations grow. So for 2021 we are forecasting
$70 million in EBITDA.
When
we break down to $70 million of EBITDA, there are a few key elements I want to point out. First, our lease performance. Our lease
performance has been consistently increasing every quarter due to the continuous improvement of our risk models, payments and
collection processes. For the 2021 forecast and beyond, no additional improvement has been contemplated so there’s upside
in our gross revenue numbers.
And
when it comes to direct lease costs, such as underwriting and servicing, we are also assuming the same margins as 2020, but as
we continue to automate these processes and negotiate volume discounts with vendors, we anticipate significant cost savings on
a go-forward basis, none of which are contemplated in the projections.
Turning
to our balance sheet and capital structure, we are a well-capitalized company. We have over $60 million of unrestricted cash on
our balance sheet. And we have plenty of capacity in our asset backed facility to fund our projected growth as we have only used
about 60% of the committed capital today. And we also have the option to double the size the facility in the future.
Now
that we have achieved and scaled and significant operating leverage, because our cost base is so low, we will continue to accumulate
cash on the balance sheet. We will look to deploy this capital on new product development and opportunities to M&A activity
to further our market reach and accelerate revenue growth.
As
part of our capital allocation strategy, we will also assess over time, whether we pay down debt, pay dividends or repurchase
shares with the excess cash flow generated from the business. We will make this decision at the right time with maximum shareholder
return in mind.
And
now I will send it back to Lee to discuss valuation.
Lee
Einbinder – Chief Executive Officer, FinServ Acquisition Corp.
Thanks,
Karissa. Just to frame the valuation, when we announced the deal back in December, we had priced the transaction at 14 times,
2021 EBITDA. Obviously, the stock has moved up since then. But when you look at the valuation of Katapult today, relative to peers,
the peer group that we looked at, included other point of sale payment companies like an AfterPay or Sezzle, or even a PayPal
or Repay that focuses on similar customers. And then Affirm, which just went public recently. And I think what stands out for Katapult
is really the growth rate. The growth rate of historically 100% and going forward north of 75%.
8
There
are no peers that are exhibiting that same growth rate and that are also profitable today. And that’s what really stands
out. And that’s why we think the valuation is still compelling. So even as we sit here today, Katapult is trading at around
13 times next year’s EBITDA. And when you look at that, relative to some of these other companies, we’re still trading
in a meaningful discount. A company like Affirm, which isn’t even profitable, I believe is trading at north of 20 times
next year’s revenues. And when you look at Katapult, we’re around a 10th of that. I think we’re trading around
2.5 times next year’s revenue.
So,
if you think about the opportunity here, you’re buying Katapult, which is profitable today and will continue to be profitable
in the future, at any metric you want to look at relative to Affirm, it’s sort of a 10th of the valuation and higher growth
rates, it kind of doesn’t make sense to us. And I think that’s why the market is endorsing the story. So I think,
let me -- I will pause. And I think we’ll hand it back over to Mike.
Mike
Grondahl – Analyst, Northland Capital Markets
Lee,
thank you. Thanks, all you guys for the story. Very helpful. So clearly, some questions. Maybe I’ll start with you, Orlando.
What’s one or two things you’re most excited about for 2021?
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Being
able to travel again, one. That’s a personal one. I’m actually really excited obviously, about taking the company
public. I think while the SPAC process is really fast, the team is really focused on getting us there and being obviously transparent
with our investors. Not that we weren’t before we were. And just changing kind of growing up if you will. So we’re
really excited about what the future holds going public and getting the notoriety, not notoriety, but getting the name recognition
that we can in the marketplace with our merchants, as well as our consumers.
And
I think just continue our growth story is the other thing that I’m excited about. We’ve had a great ride, Karissa
Derek and I, and turning this business into a high growth vehicle. And we want to continue that story. We know we’re not
done. And I’ve told the sales team that, I want them to sign 1,000 retailers doing a million dollars each. That gets us
to a billion dollars easily. And that can be done. And I see that within sight. So it’s pretty exciting. I think the team
is excited. Obviously, the investors are excited for our path forward. And I just think it’s a lot of work, but it’s
going to be a lot of fun.
Mike
Grondahl – Analyst, Northland Capital Markets
Great,
great. So a lot of questions about merchants, maybe you could just talk us through how Katapult wins that incremental merchant?
Maybe that pitch, and why you think they’re choosing you?
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Sure.
Well, I think it’s our focus on e-commerce. We weren’t as I mentioned in the presentation, we’re born and bred
e-commerce, we can talk their language and we have the technology to back it up. And so when they see the fact that we’re
clear and transparent to the consumers, that we were able to communicate to the consumers and explain exactly what they’re
signing up for that they get comfort with that.
9
Then
when they see the technology, the fact that we can underwrite in less than five seconds, that we can process the transaction in
less than 90 seconds, they see this as a big win. I mean every e-commerce retailer out there will tell you that if a consumer
is looking for financing, and they get declined, they usually disappear. And I think we’ve all been faced with that. You
leave your cart abandoned, and you get those emails or texts right away, say hey you’ve abandoned your cart.
And
it’s real, and it’s especially real when somebody is looking for financing. So we can help isolate that, bring those
customers, those incremental customers to the retailer. And I think that’s where we win is bringing a whole new consumer
segment to that merchant.
And
then, it is clear, transparent and frictionless. I mean, the process is so simple not only to get integrated, the integration
piece is relatively easy, but then, the incremental business. And we work with the merchants after the integration to help fine
tune their marketing plans and driving this consumer to their site, and how to use banner ads and things like that. And we really
understand how e-commerce works and I think that’s where merchants will choose us over anybody else.
Mike
Grondahl – Analyst, Northland Capital Markets
Got
it. And you partially answered my next question. But once a merchant picks Katapult, how quick can you get them up and running
and then generating some volume for you?
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Sure.
I’ll let Derek handle that one.
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
Yes,
no problem. Thanks, Mike. So the quick answer is that we have choices and that just depends on the experience that the retailer
is looking for. There are 1,000s of retailers that are on these e-commerce platforms like Shopify, WooCommerce, and Magento. And
for those interactions, we have free built extensions, plug-ins and native integrations and make it really simple for someone
to go in their backend, into their shopping cart, and connect Katapult as a payment method. And that can be really, really quick.
If
it’s Affirm Connect, that’s a feature enhancement that if they’re already integrated with the Affirm, it’s
very simple for them to add. And any of our other waterfall partners it’s also easy for them to add if they already have
it in place.
If
they would like to go more sophisticated and more integrated like what we’ve seen for some of our larger accounts, we have
a whole suite of custom API that can help them to integrate this completely into their native experiences, or we also have hosted
plug-ins that would allow them to very quickly get some JavaScript on their site and up and running. We’ve seen people do
it as quickly as 30 minutes. We’ve seen larger ones take a couple of weeks, but we have a really strong team that can help
them overcome any challenges they have, and to be able to respond to any new opportunities on the marketplace. So, we take pride
in that, and we’re going to stay ahead of the game on that side.
10
Mike
Grondahl – Analyst, Northland Capital Markets
Great.
Could you take a minute maybe Derek or Orlando, and explain your partnership with Affirm? And sort of what Affirm Connect is?
I think it’d be helpful for people to hear a little bit more specifically there.
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Sure,
I’ll take that one. So when we talked, when we first approached Affirm, I think they were getting pressure from retailers
to improve their approval rate, as all the prime lenders do. I don’t think it’s any different, I think retailers aren’t
satisfied unless they have 100% approval on financing.
And
so, we talked to them about the waterfall idea of somebody applies for Affirm, they get declined, that data comes to us automatically,
it’s seamless, its frictionless, its quick. And then we return a result, hopefully, an approval, and a window will pop up
and say, unfortunately you were declined by Affirm, but good news, you’re approved by Katapult. And here’s your terms.
So that’s how it started.
And
what it provides for the merchant is that, you capture that consumer who possibly got declined and may leave. You’re catching
an incremental consumer. And so, that’s how it started. And then right now, we’re literally arm and arm with their
sales team going out to discuss the opportunity, but in fact, we have a conversation directly with the merchant as well. And we
sign a merchant agreement with that merchant so it’s a merchant-by-merchant signup process.
And
we will also discuss with the merchant about having a Katapult button as well in their checkout for those self-identifiers. And
people that say, look, I might have applied for Affirm, I might have applied for synchrony somebody else, I got declined. I want
a no credit required option, as we like to call it.
And
so we like both. So we love the waterfall, because it captures us consumers that applied and got turned down for whatever reason.
And then we’d like to direct opportunity. And that’s how it works with Affirm partnership now, and we see it blossoming.
I mean, I think now, especially going public, we’re going to have the name recognition out there that retailers are going
to say, yes, I need this, we need to capture this consumer; we need to capture those declines that are walking out the door, basically.
Mike
Grondahl – Analyst, Northland Capital Markets
And
has Affirm specifically brought new merchants or retailers?
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Yes.
Mike
Grondahl – Analyst, Northland Capital Markets
Am
I right that number is above 50? Did I read right?
11
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Correct.
Mike
Grondahl – Analyst, Northland Capital Markets
And
do you see that growing?
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Most
definitely. I mean, we’ve identified about 900 merchants that sell durable goods that have Affirm on their platform. And
those are the targets that we’re going after.
Mike
Grondahl – Analyst, Northland Capital Markets
Got
it. Okay, so that’s pretty helpful. Can you take a minute and walk through the economics of an individual transaction, just
so someone can kind of understand it at the transaction level an average transaction?
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Sure.
Karissa?
Karissa
Cupito – Chief Financial Officer, Katapult Holdings, Inc.
Yes,
I’ll take that one. On average, our lease amount is $600. If you look at the economics, what is happening is that we charge
$45 origination fee at the time of origination. And then there’s multiple options, which I know there’s a slide in
the deck that goes through the flexibility that a consumer has, once they enter into the lease on how they get to ownership. There’s
an option where within 90 days, they can pay the full amount of the lease and only pay 5% fee, they can go to full term or there’s
an option in the middle where at any time, they can choose to buy out on their lease, and they get a discount on their future
lease payments.
The
way the economics roll through that P&L, and we have September 30th unaudited P&L in the deck is that the amount of the
lease payments we’re collecting from the consumer runs through our total revenue line. And then the amount of the purchase
price that we’re funding to a retailer, so if we’re leasing a couch for $600, we actually pay the retailer $600 to
buy the item, is recorded as property held for lease on our books.
The
cost of those items are running through the line item called cost of revenue. And you get to a gross profit amount and the way
you can really understand our margins is if you take total revenue divided by cost of revenue, you’re going to get, if you
look at 9/30/2020 numbers, you’re going to get about 1.4. And that’s equivalent to how you would figure out the margins
on this product.
And
then there’s three direct leasing costs, which we set in a separate line, which are servicing, underwriting and processing
costs. And if you take that as a percentage of revenue, it’s about 5%. And those are really the unit economics of the lease.
And then there’s interest for financing it, which is the other piece.
12
Mike
Grondahl – Analyst, Northland Capital Markets
Is
there a way Karissa to talk about that $600 of the lease amount, what sort of an average monthly payment? And what’s sort
of the average term maybe an origination? And then how long does it actually go on in the real world?
Karissa
Cupito – Chief Financial Officer, Katapult Holdings, Inc.
Sure.
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
I
could take that, Karissa. So the average, we have 10-month, 12-month and 18-month leases, but by and large, our consumers
are offered a 12-month lease. The average payment is going to be the equivalent of around $100 a month. That said, what we do
to help consumers out and have flexibility is we align their payment to their typical payday. So if they’re paid weekly,
bi-weekly, semi-monthly or monthly, we make those adjustments. So you could imagine it being about a $25 a week transaction.
The
average length of time that our consumer is in the lease is only about seven months. And this is because throughout the life -
upfront, pre-origination and then after they execute the lease, we’re educating them on ways and all of their availability
and options to get the best value. Because if you think about it, we’re really trying to be situated to be a great partner
of the retailer and the consumer. We want the consumer to know how to get the best deal, so that perhaps they go and do another
transaction with the retailer. And for the retailer, we want to that customer have an amazing experience, so they’ll continue
to come back.
So
all along the way we’re communicating, here’s your best offer, here’s your best opportunity. You have flexibility
return during this period, you have flexibility to buy out at a discount, or you can exercise a 90-day option.
Mike
Grondahl – Analyst, Northland Capital Markets
Got
it. And could you maybe explain the concept of the merchant discount rate? I don’t know that everybody’s familiar
with that.
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
Sure,
I’ll take that one as well, Mike. So effectively, we also have merchant discount rates that are a contra revenue, they reduce
the cost of leased goods that we have. And we see anywhere between, let’s say zero and 9% discount rates that we are receiving
from retailers based on the service that we’re providing. And again, this is on the backs of retailers really understanding
that we’re delivering incremental sales to them. And so, they’re more than happy to help participate in that and those
types of things help us to be more aggressive in terms of having higher approval rates, and delivering more value to the consumer.
Mike
Grondahl – Analyst, Northland Capital Markets
Got
it. As a follow up to that, could you go into a little bit more depth about sort of the underwriting process kind of that that
credit? Look, I mean you’re taking nonprime risks, so just help the investor understand the process you’re going through
to do that underwriting?
13
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
Sure.
So just to get started with is that our team identified really quickly that FICO wasn’t predictive for this type of transaction
and this consumer base. And so, we really delved into this path of building proprietary systems, both for underwriting identity
management, fraud management, and then for ongoing risk management on the whole. And what we believe is that our risk approach
is something that had to be tailored to the nonprime consumer, but it also had to be tailored to the product, the term and the
size of the transaction.
And
so, if you take those two things, and then you have this big ask of it has to be frictionless. It has to have the least amount
of friction so that the checkout experience can be smooth. It really was a tall order. And so effectively, what the team has done
is that they’ve taken the least amount of information from the consumer, they’re actually pulling a lot of other data
elements and attributes at the time of transaction. And they’re looking for things that that through our AI machine learning
give them signal that this consumer has the ability to pay and the ability to complete this lease with success over the short
period of time that we have them.
And
a big part of this exercise is fraud management and identity management. And then secondarily, it’s understanding that ability
to pay and now that we’ve booked more than 0.5 million leases, we’ve gotten really good at identifying who the right
customers are, that are going to be successful with this product. And we have a huge focus on the repeat customer rate, because
we want to have people who come in and have a great transaction, but also will then go back. And so, we have customer models that
also go into the existing customer that help us give it a good sense of how to find those best customers and that we bring them
in and that we can give them a great experience that that will go back.
Mike
Grondahl – Analyst, Northland Capital Markets
Got
it. And do you hit the credit score?
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
We
do not report. What we found is that consumers are looking for options that don’t impact their credit. And that they’re
also, what we found is that based on the bureau reporting that exists today, that it’s not a great fit for this customer
base today, just the way the reporting structure and lease economics with leases lowering the available limit over time that is
just today not a great fit, but maybe sometime in the future.
Mike
Grondahl – Analyst, Northland Capital Markets
Got
it. And then returns, are they very common? How do they work?
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
Yes.
So one of the great things about a lease transaction, lease to own transaction is that consumers have a lot of flexibility. They
can pay and they can find those right moments in time when it’s best for them to buy out, or they continue the lease for
the whole time or they can return like you mentioned, Mike. And that’s one of the great aspects of the lease transaction.
What
we find is that the majority of our lease activity, return activity happens at the beginning of the lease during the first 30
days, in which our retailers offer and extend the same return period that they do to cash customers. So the majority of returns
occur in that first 30 days, and they go back to the retailer and we cancel the lease, or we end the lease at that point.
14
After
that we see a small percentage of leases go to a return, we facilitate that with reverse logistics to make it really easy for
the consumer to pick up the item or they can ship it back to us. So it’s a small part of the business, but it’s an
important one because it gives flexibility to the consumer.
Mike
Grondahl – Analyst, Northland Capital Markets
Sure.
Okay. And how many merchants did Katapult add in 2019 and 2020? And roughly how many can you add in 2021?
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
We
added 72 retailers in 2020. It was an interesting year because many retailers had to pivot due to COVID. And so we saw a lot of
the onboarding is kind of back loaded into the back end of the year. Going forward, as Karissa mentioned, we projected a conservative
50 accounts that we’re going to be boarding this year with certainty, although we feel like there’s a lot of upside
in that just based on the progress and the work that’s been done.
So,
we have really high merchant retention. Retailers keep us and in fact then grow with us over time. And we’re continuing
to find ways to improve our delivery and drive more traffic to their sites.
Mike
Grondahl – Analyst, Northland Capital Markets
Got
it. Could you comment on that retention rate? And then maybe, Karissa, if you could repeat what you did about the $455 million,
how much was existing and how much was from new merchants? Because I think it sounded to me at least there was a little bit of
conservatism baked in there. But maybe first the retention rate for merchants?
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
Yes.
Our retention rate, Mike, is nearly 100%. I believe there are two retailers that we have decided to go a different direction with
their financing, and the lifetime that we’ve been here over the last three years. And so we’re really confident that
that’s we just think that’s a great indicator that we’re delivering value to both the retailer and the consumer.
Mike
Grondahl – Analyst, Northland Capital Markets
Sure.
Karissa
Cupito – Chief Financial Officer, Katapult Holdings, Inc.
And
to answer your second question, the $402 million of originations we’re forecasting next year 70% or $280 million is just
annualizing the run rate of our existing merchants on the platform. And then the remaining 30%, so $120 million is coming from
those 50 merchants Derek just mentioned that are in advanced stages of our sales cycle that will come on board at some point in
2021.
15
Mike
Grondahl – Analyst, Northland Capital Markets
Got
it. And is the reason you’re going from 72 merchants down to 50 merchants is that just because COVID might have created
a little bit of a bubble or conservatism? How do we just think about that decrease?
Karissa
Cupito – Chief Financial Officer, Katapult Holdings, Inc.
It’s
mainly conservatism. Yes. We wanted to really put into the forecast what we have line of sight to immediately and that we knew
we’re in advanced stages. Obviously, as we go throughout 2021, we’re going to find merchants that weren’t on
our pipeline that are going to come on-board like that. That’s what happened in 2020. So we wanted to be able to name all
the merchants and put them in the forecast and feel confident about that. But yes, there’s lots of possibilities that new
merchants are going to come on-board that were not on our pipeline.
Mike
Grondahl – Analyst, Northland Capital Markets
Got
it. Great to hear. Lastly, is there any other partners, whether it’s Shopify, Magento, BigCommerce or merchants that are
worth calling out that either offer a lot of upside, or future relationships that are really growing?
Derek
Medlin – Chief Operating Officer, Katapult Holdings, Inc.
I’ll
start here and then pass off to Orlando. So, we’ve talked to almost every prime lender out there, BNPL, etc. And all of
them have that same problem of not being able to approve 100%. And we think that the Katapult solution can fit non-prime consumers
or really anyone who gets declined from a prime option. And so we think that there is a lot of opportunity.
We’re
not disclosing any names in the near term, but there’s a lot of interest. And then on the merchant side as well, there’s
a lot of activity there. As retailers started to look at their business and understand that they need to take advantage of every
opportunity that they have to give consumers flexibility and options. And so, we don’t have a large enterprise account in
the plan for 2021 to achieve those numbers, but we feel really good about the response that we’re getting in the marketplace.
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Good
answer, Derek.
Mike
Grondahl – Analyst, Northland Capital Markets
Got
it. Hey Orlando did we miss anything? Any final thoughts, you want to leave us with?
Orlando
Zayas – Chief Executive Officer, Katapult Holdings, Inc.
Sure.
No, I want to thank you, Mike, for hosting and inviting us to this session. We appreciate it. We look forward to connecting with
the investors later today. Well, we believe we really built a strong platform that solves a need for today. There’s a huge
TAM and the field is wide open to match consumers and quality retailers in an easy, flexible, unique solution. And I think we’ve
only just begun and we appreciate the time and we look forward to the future.
Mike
Grondahl – Analyst, Northland Capital Markets
Thank
you. We’ll definitely keep in touch. Take care.
16
Forward-Looking
Statements
Certain
statements included in this communication that are not historical facts are forward-looking statements for purposes of the safe
harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally
are accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,”
“anticipate,” “intend,” “expect,” “should,” “would,” “plan,”
“predict,” “potential,” “seem,” “seek,” “future,” “outlook,”
and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These
forward-looking statements include, but are not limited to, statements regarding estimates and forecasts of other financial and
performance metrics and projections of market opportunity. These statements are based on various assumptions, whether or not identified
in this communication, and on the current expectations of Katapult’s and FinServ’s management and are not predictions
of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve
as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or
probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual
events and circumstances are beyond the control of Katapult and FinServ. These forward-looking statements are subject to a number
of risks and uncertainties, including changes in domestic and foreign business, market, financial, political and legal conditions;
the inability of the parties to successfully or timely consummate the proposed transaction, including the risk that any required
regulatory approvals are not obtained, are delayed or are subject to unanticipated conditions that could adversely affect the
combined company or the expected benefits of the proposed transaction or that the approval of the stockholders of FinServ or Katapult
is not obtained; failure to realize the anticipated benefits of the proposed transaction; risks relating to the uncertainty of
the projected financial information with respect to Katapult; risks related to the concentration of Katapult’s business
among a relatively small number of merchants; the effects of competition on Katapult’s future business; the impact of the
COVID-19 pandemic on Katapult’s business; the ability of FinServ or the combined company to issue equity or equity-linked
securities or obtain debt financing in connection with the proposed transaction or in the future, and those factors discussed
in FinServ’s final prospectus dated October 31, 2019 and Annual Report on Form 10-K for the fiscal year ended December 31,
2019, in each case, under the heading “Risk Factors,” and other documents of FinServ filed, or to be filed, with the
Securities and Exchange Commission (“SEC”). If any of these risks materialize or our assumptions prove incorrect,
actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks
that none of FinServ or Katapult presently know or that FinServ or Katapult currently believe are immaterial that could also cause
actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect
FinServ’s and Katapult’s expectations, plans or forecasts of future events and views as of the date of this communication.
FinServ and Katapult anticipate that subsequent events and developments will cause FinServ’s and Katapult’s assessments
to change. However, while FinServ and Katapult may elect to update these forward-looking statements at some point in the future,
FinServ and Katapult specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon
as representing FinServ’s and Katapult’s assessments as of any date subsequent to the date of this communication.
Accordingly, undue reliance should not be placed upon the forward-looking statements. Certain market data information in this
communication is based on the estimates of Katapult and FinServ management. Katapult and FinServ obtained the industry, market
and competitive position data used throughout this communication from internal estimates and research as well as from industry
publications and research, surveys and studies conducted by third parties. Katapult and FinServ believe their estimates to be
accurate as of the date of this communication. However, this information may prove to be inaccurate because of the method by which
Katapult or FinServ obtained some of the data for its estimates or because this information cannot always be verified due to the
limits on the availability and reliability of raw data, the voluntary nature of the data gathering process.
17
Important
Information for Investors and Stockholders and Where to Find It
In
connection with the proposed transaction, FinServ intends to file a registration statement on Form S-4, including a proxy statement/prospectus
(the “Registration Statement”), with the Securities and Exchange Commission (the “SEC”), which will include
a preliminary proxy statement to be distributed to holders of FinServ’s common stock in connection with FinServ’s
solicitation of proxies for the vote by FinServ’s stockholders with respect to the proposed transaction and other matters
as will be described in the Registration Statement, and a prospectus relating to the offer of the securities to be issued to Katapult’s
stockholders in connection with the proposed transaction. After the Registration Statement has been declared effective, FinServ
will mail a definitive proxy statement/prospectus, when available, to its stockholders and Katapult’s stockholders. Investors
and security holders and other interested parties are urged to read the proxy statement/prospectus, and any amendments thereto
and any other documents filed with the SEC when they become available, carefully and in their entirety because they contain important
information about FinServ, Katapult and the proposed transaction. Investors and security holders may obtain free copies of the
preliminary proxy statement/prospectus and definitive proxy statement/prospectus (when available) and other documents filed with
the SEC by FinServ through the website maintained by the SEC at http://www.sec.gov.
No
Offer or Solicitation
This
communication does not constitute an offer to sell or a solicitation of an offer to buy, or the solicitation of any vote or approval
in any jurisdiction in connection with a proposed potential business combination among Katapult and FinServ or any related transactions,
nor shall there be any sale, issuance or transfer of securities in any jurisdiction where, or to any person to whom, such offer,
solicitation or sale may be unlawful. Any offering of securities or solicitation of votes regarding the proposed transaction will
be made only by means of a proxy statement/prospectus that complies with applicable rules and regulations promulgated under the
Securities Act of 1933, as amended (the “Securities Act”) and Securities Exchange Act of 1934, as amended or pursuant
to an exemption from the Securities Act or in a transaction not subject to the registration requirements of the Securities Act.
18
Participants
in the Solicitation
FinServ
and Katapult and their respective directors and certain of their respective executive officers and other members of management
and employees may be considered participants in the solicitation of proxies with respect to the proposed transaction. Information
about the directors and executive officers of FinServ in its Annual Report on Form 10-K, filed with the SEC on March 27, 2020.
Additional information regarding the participants in the proxy solicitation and a description of their direct interests, by security
holdings or otherwise, will be set forth in the Registration Statement and other relevant materials to be filed with the SEC regarding
the proposed transaction. Stockholders, potential investors and other interested persons should read the Registration Statement
carefully before making any voting or investment decisions. These documents, when available, can be obtained free of charge from
the sources indicated above.
Contacts
Katapult
Media Contact
Brian
Ruby
ICR
for Katapult
203-682-8268
Katapult-PR@icrinc.com
Katapult
Investor Contact
William
Maina
ICR
for Katapult
646-277-1236
Katapult-IR@icrinc.com
FinServ
Investor Contact
FinServ-IR@icrinc.com
19
FinServ Acquisition (NASDAQ:FSRVU)
Historical Stock Chart
From Jun 2024 to Jul 2024
FinServ Acquisition (NASDAQ:FSRVU)
Historical Stock Chart
From Jul 2023 to Jul 2024