Self-Expression and Instant Recognition Are Major Themes at Fujifilm's Star-Studded Fashion & Technology Event in New York City
26 November 2008 - 10:00PM
Marketwired
Z Spot New York Panel facts:
-
Fujifilm's Z Spot New York kicked off with a Fashion &
Technology Panel that featured various luminaries from the fashion,
design, education and technology industries going head-to-head on
the pervasive interdependence of fashion and technology.
-
Panelists included:
-
-
Phillip Bloch (Fashion 'Guru' &
Celebrity Stylist)
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Kevin "Saer" Leong (Vice-President of
Simmons Design and Head Designer for Phat Farm & Baby Phat)
-
MJ Diehl (Co-Founder and Creative
Director, House of Diehl - Inventor of Style Battling(TM) &
Co-Producer of Style Wars)
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Tom Samiljan (Technology Writer and
Blogger, AOL's Switched.com)
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Sabine Seymour (Author & Professor,
Parsons the New School for Design)
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Jill Singer (Managing Editor, I.D.
Magazine)
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As technology companies increasingly partner with top designers
to create stylish fashions, panelists discussed the interplay of
electronic textiles and wearable technology, the role technology
plays in a fabric or article of clothing and the growing push to
create eco-friendly fashion and technology.
Panel quotes:
Attributed to MJ Diehl, Co-Founder and Creative Director, House
of Diehl:
-
"Technology is the new little black dress. Ultimately, fashion
shouldn't just be pretty, it should be powerful. Everyone needs a
little black dress, and by combining the power of technology with
fashion, great designers are able to design products to create the
lifestyle that people need."
Attributed to Tom Samiljan, Executive Editor, AOL's
Switched.com:
-
"Customization is a key trend resulting from the intersection of
technology and fashion. Everyone has an iPhone, but it's what you
do with it -- for example, adding customizable skins and face
plates -- that adds that extra edge of style."
Attributed to Sabine Seymour, Author and Professor, Parsons the
New School for Design:
-
"Fashion and technology also merge with the interplay of
electronic textiles and wearable technology. Any type of technology
can be incorporated into garments, but the next step would be to
confirm the actual context of use. For example, for communication
purposes. This is already starting with small entrepreneurial
artists and designers beginning to combine the two, like my company
Moondial."
House of Diehl fashion battle:
-
In a live 'fashion battle' produced by House of Diehl, four
students from NYC's top design schools were asked to created
couture designs on live models using wide format inkjet photo
prints produced by the Epson/Fujifilm Stylus Pro 7880 Wide Format
Printer on FUJIFILM Photo Paper Satin 270.
-
Prior to the event, each designer was provided with a different
color FinePix Z20fd digital camera by Fujifilm -- green, blue, pink
and white with pink polka dots. These colors served as the
inspiration for the photos which became the "fabric" of the
designers' creations.
-
The cast of CW's "Stylista," including Ashlie Buttler, Cologne
Schmidt, William Buckley, Danielle Scott and Dyshaun Burton, served
as guest judges for the fashion battle, and selected Julie Mollo, a
junior fashion design major at Pratt Institute, as the winner for
her fun, flirty and quirky cocktail dress design inspired by
Fujifilm's white and pink polka dot FinePix Z20fd.
-
Roman Milisic of the House of Diehl narrated the thirty-five
minute showdown.
Event facts for 'Z Spot New York':
-
Z Spot New York, the finale in a trio of events to celebrate
Fujifilm's FinePix Z20fd digital camera, was held at Arena in New
York City on Thursday, November 20.
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Hosted by celebrity stylist Phillip Bloch, the evening began
with a panel discussion that focused on the relationship between
fashion, style, design and technology.
-
In a flashy, live couture fashion battle produced by the House
of Diehl, students from NYC's top fashion design schools competed
to create couture designs on live models using Fujifilm photo
prints as the "fabric" of their creations.
The Z Couture: Tech & Fashion Panel
Contest
-
To enter Fujifilm's Z Couture Tech & Fashion Contest,
today's young, geek-chic generation were asked to submit their
ideas on what's next for the convergence of fashion/style/design
and technology.
-
Fujifilm awarded the Grand Prize Winner, urban designer Myranda
Sims, a trip to New York City to attend Z Spot New York, meet
today's leading fashion and technology design influencers and cover
Fujifilm's Fashion & Technology panel and Fashion Battle for
http://www.zspotnow.com.
-
Myranda's winning entry can be found here.
Additional relevant information:
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Z Spot NY was preceded by the 'premiere' Z Spot LA event with a
performance by indie band No Age, and Z Spot Miami, which took
place at M.I.A. Skate Park, featuring pro skateboarders Habitat
Skate Crew and music from DJ Z-Trip.
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In July 2008, Fujifilm launched ZSpotNow for its FinePix Z20fd
digital camera. The social network is designed for young camera
enthusiasts to share images, videos and information and receive the
latest information on special events around the nation. Each Z Spot
event was accompanied by a contest that included the creation of a
short film and redesigning the Fujifilm Z20 logo.
-
ZSpotNow currently has over 1,100 members.
Multimedia Links:
Related links:
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Z Spot Now: www.zspotnow.com
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House of Diehl: www.HouseofDiehl.com
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Fujifilm Press Center:
http://www.fujifilmusa.com/press/index.html
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Fujifilm RSS feed for up-to-date news:
http://www.fujifilmusa.com/rss/index.html
-
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Technorati tags: Fujifilm, FinePix, Z20, Z20fd, digital camera,
technology, fashion, gadgets, design, New York, "House of Diehl",
Couture
About FUJIFILM
FUJIFILM U.S.A., Inc. is a marketing subsidiary of FUJIFILM
Corporation, Tokyo, Japan, providing digital and analog
photographic Imaging Systems, Recording/Storage Media and Motion
Picture Film products and services to consumers, professionals and
businesses. For more information on Fujifilm U.S.A. products,
customers can call 800-800-FUJI or visit www.fujifilmusa.com. To
receive news and information direct from Fujifilm U.S.A. via RSS,
subscribe free at www.fujifilmusa.com/rss.
About FUJIFILM Corporation
FUJIFILM Corporation (NASDAQ: FUJI) brings continuous innovation
and leading-edge products to a broad spectrum of industries,
including electronic imaging, photofinishing equipment, medical
systems, life sciences, graphic arts, flat panel display materials,
and office products, based on a vast portfolio of digital, optical,
fine chemical and thin film coating technologies. The company was
ranked number 15 for U.S. patents granted in 2007, employs more
than 70,000 people worldwide and in the year ended March 31, 2008,
had global revenues of $24.7 billion. Fujifilm is committed to
environmental stewardship and good corporate citizenship. For more
information, please visit www.fujifilmholdings.com.
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