Advertising Age Ranks GSI Commerce Global Marketing Services in Top 15 U.S. Digital Agencies for Second Consecutive Year
07 June 2011 - 6:01AM
Business Wire
GSI Commerce (Nasdaq: GSIC) Global Marketing Services has ranked
in the “Top 15 U.S. Largest Digital Agencies” by Advertising Age in
its recently released 2011 Agency Report, an annual report of the
top advertising agencies by revenue. GSI’s Global Marketing
Services division includes a portfolio of eight companies that
provide a comprehensive set of interactive marketing solutions to
help clients drive customer acquisition, conversion and loyalty
across multiple channels, integrated through the TrueAction
NetworkTM.
“Our partnership with TrueAction Network allowed us to improve
our ROI 175 percent in just the first year and it continues to
improve in year two,” said Dave Carlson, senior vice president,
e-commerce for Calvin Klein Inc., which has been a GSI client since
2008. “Their team is creative, responsive and collaborative in
everything we do. We congratulate GSI on this achievement.”
The 2011 Ad Age Agency Report was compiled via the Ad Age
DataCenter. Based on revenue from 2010, GSI’s Global Marketing
Services was ranked number 12 in the U.S. and number 36 worldwide
among more than 910 advertising, marketing-services and digital
media agencies. GSI’s rankings increased over its 2010 rankings
among both the largest U.S. digital agencies and worldwide
agencies.
GSI’s Global Marketing Services division contributed annual
revenue of $189.9 million in 2010, a 49 percent increase over 2009
revenue of $127.6 million. The division provides innovative digital
marketing products and services including marketing strategy and
design through TrueAction Network and Silverlign, e-mail marketing
through e-Dialog, affiliate marketing through Pepperjam,
retargeting through Fetchback, mobile marketing through M3 Mobile,
and database marketing through MBS Insight. With the addition of
ClearSaleing in 2011, a provider of advanced advertising analytics
and attribution management, the division now includes eight leading
marketing services companies.
“We are honored to be recognized again as one of the top digital
agencies in the U.S.,” said Chris Saridakis, chief executive
officer of GSI’s Global Marketing Services division. “GSI’s ranking
is a testament to our deep relationships with clients and our
ability to deliver high-performing interactive marketing programs,
while simultaneously executing on our own growth strategy. Our
network of companies provides our clients the integrated solutions
they need to drive measurable results across the entire sales
cycle.”
About GSI Commerce
GSI Commerce® enables e-commerce, multichannel retailing and
digital marketing for global enterprises in the U.S. and
internationally. GSI’s e-commerce services which include
technology, order management, payment processing, fulfillment and
customer care, are available on a modular basis or as part of an
integrated solution. GSI’s Global Marketing Services division
provides innovative digital marketing products and services
comprised of design through TrueAction and Silverlign, e-mail
marketing through e-Dialog, affiliate marketing through Pepperjam,
retargeting through Fetchback, mobile marketing through M3 Mobile
and database marketing through MBS Insight. Additionally, GSI
provides brands and retailers platforms to engage directly with
consumers through RueLaLa.com, an online private sale shopping
destination, and ShopRunner.com, a members-only shopping service
that offers unlimited free two-day shipping and free shipping on
returns for a $79 annual subscription.
Forward-Looking Statements
This news release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
All statements made in this release, other than statements of
historical fact, are forward-looking statements. Actual results
might differ materially from what is expressed or implied by these
forward-looking statements. Additional information about potential
factors that could affect GSI Commerce can be found in its most
recent Form 10-K, Form 10-Q and other reports and statements filed
by GSI Commerce with the SEC. GSI Commerce expressly disclaims any
intent or obligation to update these forward-looking
statements.
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