SOUTHFIELD, Mich., April 9, 2012 /PRNewswire/ -- More than
500,000 consumers have already connected with NASCAR®
Sprint Cup driver Kevin Harvick
through the Champion® brand's #ChampionChat social media
campaign, and thousands more can join the conversation on
Tuesday, April 10, at 7 p.m. ET via Twitter and TweetChat.com as well
as the VYou.com conversational video site.
Harvick, driver of the Richard Childress Racing No. 29
Chevrolet, is the official spokesperson for Federal-Mogul's
(NASDAQ: FDML) iconic Champion® brand of spark plugs,
filters, wipers and performance chemical additives. He sets aside
one evening each month for a 30-minute dialog with racing
enthusiasts and consumers through the #ChampionChat social media
series. To ask a question, participants simply need to visit
TweetChat.com and use the #ChampionChat hashtag at the end of each
message. Questions and answers also will appear on the Champion
brand's @ChampionParts Twitter feed. In addition to the text-based
chat, Harvick also records video answers to #ChampionChat questions
received through VYou.com.
"This innovative program really demonstrates the power of social
media as a brand-building tool," said Jessica Wynn, manager of brand strategy,
North America, Federal-Mogul. "We
connected with over a quarter of a million consumers in conjunction
with Kevin's March #ChampionChat session, and we expect to continue
to expand our reach as we bring Champion's 'Performance Driven'
message to a new generation of automotive enthusiasts."
For more information about Champion products and programs,
please visit www.AlwaysaChampion.com.
About Federal-Mogul
Federal-Mogul Corporation is a leading global supplier of
powertrain and safety technology and innovation to improve fuel
economy, reduce emissions and enhance vehicle safety. The company
serves the world's foremost original equipment manufacturers of
automotive, light, medium-, heavy-duty, aerospace, marine, rail and
off-road vehicles; and industrial, agricultural and
power-generation equipment; as well as providing well-known brands
in the global aftermarket. Federal-Mogul's world-class global
engineering, lean manufacturing and distribution network deliver
best-in-class quality products and services at competitive cost.
The company's sustainable global profitable growth strategy creates
value and satisfaction for its customers, shareholders and
employees. Federal-Mogul was founded in Detroit in 1899. The company is
headquartered in Southfield,
Michigan, United States and
employs 45,000 people in 34 countries. The company's website
is www.federalmogul.com.
Federal-Mogul's aftermarket products are sold under a variety of
well-known brands, including: Abex®,
AE®, ANCO®, Beral®,
Carter®, Champion®, FP Diesel®,
Fel-Pro®, Ferodo®, Glyco®,
Goetze®, MOOG®, National®,
Necto®, Nural®, Payen®,
Precision®, Sealed Power®,
Speed-Pro® and Wagner®. All Federal-Mogul
trademarks are owned by Federal-Mogul Corporation, or one or more
of its subsidiaries, in one or more countries.
CONTACT:
Drew Shippy 330/688-3500
Jim Burke 248/354-4530
SOURCE Federal-Mogul Corporation