INCX Interchange

Interchange Corp. (NASDAQ:INCX), owner of Local.com, a leading local search engine, will exhibit in booth #627 at the Search Engine Strategies (SES) 2006 Conference & Expo, to be held Aug. 7-10 at the San Jose McEnery Convention Center. "The SES conference is a premier event for Local.com due to the rapid growth taking place in the local search advertising market," said Jennifer Black, Interchange vice president of marketing. "Local.com is a leader in this market, attracting more than 8 million monthly unique visitors." Research shows that consumers spend more than 80 percent of their income within 50 miles of their homes, and that about 30 percent of all Internet searches are commercial in nature. With about one quarter of all searches on the Internet relating to local and commercial content, Local.com is well positioned to serve advertisers in this rapidly emerging market. Local.com, ranked #102 among all U.S. sites (June 2006, comScore), partners with advertisers and advertising networks in order to provide relevant, locally targeted advertising to its users. SES is an opportunity for those advertisers and networks to learn more about Local.com. About Interchange Corp. Interchange Corp. (NASDAQ:INCX) owns Local.com (www.local.com), a leading local search engine (ranked #102 in U.S. website traffic - June '06 comScore). Local.com attracts over 8 million visitors each month seeking information on local businesses, products, services and people. Powered by the company's patent-pending Keyword DNA(R) and local web indexing technologies, Local.com provides users with targeted, relevant local search results. These results include special offers from local businesses, reviews from other users, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.