BEIJING, May 20, 2022 /PRNewswire/ -- iQIYI, an
innovative market-leading online entertainment service in
China, announced the upcoming
release of 213 new pieces of content including TV series, films,
and variety shows on May 20, a day
celebrated due to closeness in pronunciations between the date and
'I love you' in Chinese. The content delivered in iQIYI's latest
slate of release represents the company's dedication to producing
content that reflects both audiences' everyday experiences and the
current zeitgeist, and improve storytelling through heart-warming,
vivid characters and genuine emotions. iQIYI believes that
integrating content with innovation will drive the future of the
entertainment industry.
Serving innovative content and realistic stories
iQIYI remains dedicated to creating high-quality content that
grows with the viewers. The company continues to focus on utilizing
its innovative content strategy to produce hit content of the
highest quality, and especially values good content that echoes
specific eras and evokes people's own experiences and memories. For
example, realism-based dramas focus on real-life dilemmas, as each
issue can make audiences think of the problems in their own lives;
variety shows are based on the mainstream values of the era and
rooted in the everyday life of people. Besides, iQIYI will continue
to invest in original films, animations, documentaries, and other
content that captures the essence of society and communities and
meet the needs of different audiences with an extensive content
library.
Capturing the zeitgeist with 213 new releases
iQIYI's future content layout will focus on the mainstream
titles that illustrate the happiness and hardships encountered by
individuals to society as a whole. Punch Out, Wild
Bloom and The Big Examination are epics that encourage
the audience to think about idealisms in the current era;
Ordinary Greatness, The Heart of Genius and
Road Home are shows that
depict the struggle of youth and the power of growth; Take Us
Home, Golden Trio and My Later Half of Life reflect the beautiful
life of ordinary people. In addition, the wide range of genres that
the new content delivers will enable iQIYI to meet the increasingly
diverse preferences of audiences. For example, A Love Never
Lost, The Thirteen-Hongs in Canton and Sisterhood
focus on the changes that happen with family dynamics, while
Lost in The Kunlun Mountains, Checkmate and The
Ingenious One are suspense-focused dramas delivering strong
adventure stories. Meanwhile, Thousand
Years for You, Fox Spirit Matchmaker,
Sword and Fairly 4 meet the audiences' ideal of
immortal romance.
In addition, iQIYI will be launching 20 variety shows, including
The Detectives' Adventures Season 2, The Rap of
China, Memoon Singer,
Folk 2022, Super Sketch Show Season 2, Action!
Season 2, Hot-Blood Dance Crew 2022, Hahahahaha
Season 3, Music New Life, Mr. Housework Season 4,
The Secret X Season 2, MBTI Friends and Camping
Life. These new shows are heavily inspired by the latest
interests and lifestyle trends amongst young people.
In terms of iQIYI's popular theater modes, iQIYI will continue
to improve the offering for existing theaters, such as the
suspense-themed Light On Theater, the romance-themed Sweet On
Theater and the comedy-themed Laugh On Theater, and release new
theater categories. To celebrate the the "day of 520", iQIYI's
Sweet On Theater launches five Chinese dramas, putting the
spotlight on romance series, including Love The Way You Are,
Love in Time, See You Again, Mr. Bad and Love Between Fairy and
Devil.
Going forward, iQIYI will continue to invest its resources in
producing original content and meeting the diverse needs of its
audiences by providing a wide selection of content that span
different genres.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI