IZEA Announces Viddy Awards Wins for “Barbie” Movie Influencer Campaign
25 June 2024 - 1:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
technology, data, and services for the Creator Economy, today
announced that its campaign for Warner Bros.’ blockbuster “Barbie”
movie has won four honors at the Viddy Awards. The campaign
received a platinum award in the Influencer Endorsement Campaign
category. Additionally, the partnership garnered three gold-level
Viddy Awards in Team Achievement, Influencers-Arts and Culture, and
Social Media Videos-Use of Celebrity/Influencer.
IZEA and Warner Bros. executed a dynamic and inclusive campaign
to celebrate the “Barbie” movie premiere, embodying the diverse
spirit of Barbie Land. Spanning over four months, this campaign
engaged over 100 creators from the U.S. and beyond, enhancing the
film’s cultural impact on a global scale.
Campaign Highlights:
- Star-Studded Premiere: Influential creators,
including Alix Earle, Patrick Starr, and Chris Olsen, attended the
“Barbie” movie premiere, capturing and sharing viral-worthy moments
from the pink carpet.
- Full Barbie Immersion: Influencers received
behind-the-scenes access to the immersive World of Barbie,
producing captivating content that showcased the magic of the
Barbie universe.
- Global Reach: Creators from around the world
shared content in their native languages, significantly expanding
the campaign's global audience.
- LGBTQ+ Pride: Creators from the LGBTQ+
community participated in the West Hollywood Pride Parade on a
vibrant Barbie-themed float, emphasizing Barbie’s commitment to
inclusivity and empowerment.
“I am incredibly proud of the “Barbie” movie premiere campaign
we executed in partnership with Warner Bros.,” said Ted Murphy,
IZEA CEO and founder. “This campaign not only achieved its
marketing objectives but also tapped into and amplified the global
phenomenon that is Barbie. By empowering creators from all walks of
life, we celebrated the diversity and inclusivity that Barbie
represents. This campaign was a true celebration of creativity and
community on a global scale.”
The Viddy Awards honor video excellence in the digital
space.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
- IZEA Announces Viddy Awards Wins for “Barbie” Movie Influencer
Campaign
Nicole O’Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
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