SAN FRANCISCO, Oct. 1, 2014 /PRNewswire/ -- Clickable, a
LookSmart (NASDAQ: LOOK) company, the leading marketing ROI
platform, today announced the launch of its new customizable
Clickable Marketing ROI dashboard, created to allow brands and
agencies to connect data from any marketing and sales product or
service in one platform. The dashboard comes with the option
of sub-managed ad operations for the brand or agency.
Clickable has built the industry's most complete social and
search marketing business intelligence platform for acquiring
and engaging customers across Facebook, Google and Bing, and other
networks like LinkedIn, Yelp, Twitter and Youtube. The
platform comes with broadcasting, moderation and ad buying workflow
management.
One of Clickable's brand clients demonstrated ROI improvement
where the client saved $1 million
over two years using dashboard that connects all the social media
network channels in one place.
Clickable and its partners have helped hundreds of online
advertisers thrive -- a number that is expected to grow
considerably over the next year.
"We are at a pivotal moment for CMO's and brand marketers,"
noted Michael Onghai, Chief Customer Painkiller of Clickable.
"There are currently over 2,000 marketing and sales vendors and
channels, including display, video, search, social, mobile,
retargeting, email and other offline channels. This has created
endless opportunities for marketers to connect with new prospects
and existing customers, as well as, increased complexity for the
marketing executive. We are committed to ensuring that clients have
the most advanced online advertising intelligence platform, and the
thought leadership to help better engage their customers through
search and social advertising/storytelling."
Clickable offers out-of-the-box and pilot-trial customized
solutions.
If you are a brand looking to increase ROI of your marketing
budgets, sign up for a free trial at
https://app.clickable.com/signup/.
About Clickable
Clickable makes marketers thrive by
delivering powerful intelligence for social and search advertising.
With Clickable, marketers simplify complex data into meaningful
metrics and customer insights, and demonstrate ROI while making
more profitable advertising decisions across Facebook, Twitter,
Google, Bing, LinkedIn and more. Marketers can track real-time
performance as well as downstream engagement and purchasing
behaviors, and then demonstrate ROI through a beautiful reporting
experience.
About LookSmart, Ltd.
LookSmart is a pioneer in
online advertising. Founded in 1997, LookSmart has been connecting
advertisers and agencies to high quality sources of inventory for
performance marketing, and helps online publishers monetize their
inventory through our award winning Ad Center platform. LookSmart's
highly scalable technology processes billions of search queries on
a daily basis, enabling marketers to bid in real-time across search
and display inventory, and leverage intent data to get performance
that meets aggressive campaign goals. LookSmart also operates
Clickable.com, a technology-enabled solutions company that uses
social media data to help some of the world's most valuable brands
understand their customer needs and improve performance,as well as
providing a technology-enabled services company that helps
companies and agencies manage their online marketing for themselves
and their clients. LookSmart is based in San Francisco, California. LookSmart also
operates NovaTech, a cloud infrastructure platform built for
Internet scale. From its data center in Phoenix, Arizona, NovaTech provides managed IT
services powering its client's leading-edge clients applications
for customers ranging from Web startups to global enterprises. For
more information, visit www.looksmart.net, www.clickable.com,
www.novatech.io, or call (415) 348-7000.
Forward-Looking Statements
This press release
contains forward-looking statements that are subject to factors
that could cause actual results to differ materially from the
results contemplated by the forward-looking statements, including
assumptions that may or may not be correct or accurate due to the
inherent uncertainty of future events, the actions of third parties
we cannot control or predict with certainty, and other factors that
may cause us to change our plans.
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SOURCE LookSmart